Fashion Branding and Communication with a Foundation Year - BA (Hons)

UCAS Code:
1008
Attendance:
Full Time (4 years)
Starting:
September 2019
Campus:

Do you want a fashion degree that will enable you to pursue a career within the industry, specifically fashion communication and branding? Then this course is for you. Its unique mix of both fashion communication and branding will give you the skills you will need to be a creative, confident, well-informed fashion communicator, ready for the industry

About foundation courses

This four year programme has been specifically designed to allow you to undertake additional level 3 study, to ensure you are successful on your chosen degree programme. 

After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within the School of Fashion and Textiles.

What's covered in the course?

You will be taught by an industry-experienced teaching team and by visiting industry professionals. There is also the opportunity to participate in live industry-based projects and competitions, such as working with Textile View 2 magazine, and L’oreal Brand Storm.

You will develop visual and written communication skills across a broad range of creative media (creative direction and styling, art direction and graphics, print and digital design, branding strategy and journalistic writing) associated with the fashion industry. There will also be the chance to showcase your final-year work to industry leaders, at events such as Graduate Fashion Week in London.

Based at our City Centre Campus, you will have access to photography studios and equipment, relevant software and computer equipment, as well as a faculty of creative students to collaborate with. You can also take part in the international Erasmus exchange programme and choose to follow our four-year sandwich option, which features a one-year industry internship.

"Covering trend, branding, print, layout and design has made me confident I can grow these skills in a work environment and apply for jobs in all areas.”

Chloe Thorne, School of Fashion and Textiles graduate, 2016

Why Choose Us?

  • You'll get to work on international industry competitions, such as L’Oreal Brand Storm.
  • You'll enjoy a vast archive of fashion publications dating back to the 1930s.
  • You'll have the opportunity to showcase your final-year work to industry leaders at events such as Graduate Fashion Week in London and our Arts, Design and Media (ADM) Faculty degree show in Birmingham.
  • You'll have the chance to visit international fashion cities such as London, Berlin, Copenhagen and New York.
  • You'll collaborate with other students from across the ADM faculty.

Students outside Millennium Point

Open Days

Our next Open Day for this course will take place on 29 June 2019. Visit us to see our facilities and speak to our staff and students.

Book your place

This course is open to International students

Fashion and Textiles Right Column

Discover the School of Fashion and Textiles

Visit our School site for more student work and extra information.

Visit the School website

School of Fashion and Textiles Blog

Our blog is the online home for our community of aspirational, innovative and creative individuals. It’s for sharing our experiences and visionary ideas with each other, the industry and the world.

Read our blog

Where our students go

Our students have gone on to work with companies such as:

  • Asos 
  • Next 
  • Style Magazine 

And in jobs such as:

  • PR & marketing
  • Styling and photoshoot production

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

UK students
Essential

80 UCAS tariff points.

At the point of entry, students will need Maths and English Language GCSEs grade 4 (C) or above.

Typical Offers
UK Qualification Requirements
A level  CDD. Minimum of 2 A Levels required although Other 6-unit qualifications can be considered in lieu of one A-level subjects. Applicants with 2 A Level qualifications or equivalent can combine with AS levels to achieve required points.

Pearson BTEC Level 3 National Extended Diploma

MMP. Subjects exclude - early years.
Access to HE Diploma 60 credits overall. Minimum of 45 credits at level 3. In a relevant pathway.

Scottish Advanced

DDD

International Baccalaureate Diploma Programme

Obtain a total of 10 points or above from three higher level subjects. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificate. Students must have grade 5 in Maths (Standard Level) and English Group A – Grade 4 or above or English Group B and Ab initio – grade 5. A combination of GCSEs, A-levels and IB certificates will be considered on a case by case basis

OCR Cambridge Technical Certificate

Must be offered along with either A-levels,AS-levels or BTEC Subsidiary Diploma/BTEC 90 credit diploma/ OCR Cambridge Technical Introductory Diploma qualification/Foundation Diploma in Art and Design/ UAL extended diploma to achieve a minimum of 80 tariff points.

Pearson BTEC Level 3 National Diploma

DM. Will be considered in combination with either A-level, AS-levels or BTEC Subsidiary Diploma/BTEC 90 credit diploma/ OCR Cambridge Technical Introductory Diploma qualification/Foundation Diploma in Art and Design/ UAL extended diploma to achieve a minimum of 80 tariff points.

Scottish Advanced Higher

80 points, minimum DDD from 3 advanced higher level passes.
Must include English Language at Standard Grade
Maximum of three Advanced Highers can be considered together.
Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Extra information for EU/International students
Essential
EU/Non-EU (International) Qualifications Requirements
IELTS Minimum overall score of 6.5 with no sub-test below 6.0.

Mature Applicants

Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.

UK or EU students

Award Start Mode Duration Fees
BA (Hons) Sep 2019 FT 4 years £9,250 per year Apply via UCAS

International Students

Award Start Mode Duration Fees
BA (Hons) Sep 2019 FT 4 years £12,300 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Guidance for UK/EU students

UCAS

UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

Portfolio Guidance

If you are an International student and your application is progressed, you will be asked to submit a portfolio of your creative work. Your portfolio is your opportunity to show us examples of your work and creative interests to support your application.

Please see our international portfolio guidance page for guidance on how to create and submit your portfolio. 

Please note that if you are a UK/ EU student you will not be required to submit a portfolio.

Additional costs

Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.

The link below gives you an estimate of the possible costs associated with key activities on your course. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.

All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

View additional costs for this course

Additional costs

The additional costs listed at the bottom of the page are to be used for indicative purposes only and are based on the additional costs for the 2018/19 academic year. The additional costs for 2019/20 will be published as soon as possible.

Foundation year

During your foundation year you will be taught in small classes where active participation is part of the teaching methodology.

Your study will involve reading and analysis, discussion and debate, and practical activities which allow you to test and implement your skills and knowledge. In addition to attending classes you will be required to complete preparation and follow-up tasks and activities to support your learning.

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Fashion and Textile Skills and Processes
40 credits

Fashion and Textiles are two very large and interrelated global industries, they encompass many different job roles. The two disciplines also support a variety of related approaches and activities ranging from business to art practices.

This module will provide an overview of processes and skills that are essential to fashion and textiles and also give you the opportunity to develop the skillset and knowledge that interests you. You will be allowed to develop personal approaches that can incorporate one or a mixture of making, business analysis or communications.

Download the full module specification

Trends Research
20 credits

This module will focus on techniques and strategies for identifying and researching trends, documenting them and how trend analysis can be used in professional practice. In response to seminar discussions and workshops you will experiment with layout and physical compositions to produce a visual interpretation of your findings. You will analyse past, present and future trends using a variety of primary and secondary sources. You will evidence ongoing reflective practice which includes written and visual analysis.

Download the full module specification

Lifestyle
20 credits

This module will allow you to develop an understanding of how the world and lifestyles are changing and how fashion and textiles respond to these changes. Through lectures and workshops, you will be introduced to a range of themes, discussion topics and techniques for future gazing and predicting social and industrial changes, and the development of subcultures and innovations as a result of this and the impact back on to society.

Download the full module specification

Signature Project
40 credits

This module you will allow you to plan, develop and deliver a project that draws on your own, personal creative strategies to facilitate the realisation of ideas appropriate for progression on your BA course.

Download the full module specification

Year one

Year one modules give an introduction to the field of fashion branding and communication. You will build on the skills required to work in this area, alongside learning the key concepts of fashion branding and communication.

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Fashion Publications
20 credits

The fashion publication has been through many shifts in the last decade with the digitisation of fashion, the birth of social media and the smartphone has become a staple in almost everyone’s lives. However, the fashion publication is still very relevant to 21st century fashion and culture and the fashion publication sector is growing in the UK market. Whether a zine, app, website or traditional physical fashion publication they are still very much in demand and have a huge influence across the globe.

Download the full module specification

Writing for Fashion
20 credits

Writing for fashion is an opportunity to explore the world of fashion journalism. Writing for print publications and online copy remains both relevant and a necessity throughout the fashion industry. You will explore the difference between writing for print and online, you will learn how to structure, capture and create a narrative through writing for fashion.

Download the full module specification

Trend Forecasting
20 credits

Trend Forecasting is the identification of future concepts that drive what we will be doing and consuming in the future. The process is a vital tool to ensure products and creative concepts are launched at the right time, and marketed to the right consumer.

Download the full module specification

Visual Literacy
20 credits

This module is an exploration into visual literacy and the art of visual story telling within the fashion image. You will learn the different techniques used in visual communication in the fashion industry, with specific focus on editorial content for magazine publications.

Download the full module specification

In order to complete this course a student must successfully complete the following OPTIONAL module (totalling 40 credits):

Creative Fashion Branding Communication
40 credits

Creative Fashion Brand Communication is an exploration into the exciting and yet complex world of brand communication. This module will give you an opportunity to choose a brand of your choice, and define and explore their specific the channels of communication, through a thorough exploration into its brand touch points. You will create a report including both written and visual, you explain the current communication activity of your brand.

Download the full module specification

 
Please note list of optional modules is indicative only. Students’ choice will not be guaranteed for optional modules but a fair and transparent process will be adopted and shared with students.

Year two

Year two modules build upon your knowledge and skills gained in year one, and apply this to a more external focus, including industry competitions and internships, thus allowing you to focus on your professional and career goals.

In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits):

Industry Competition Briefs
40 credits

This module is based on a competition set by Style Birmingham. Style Birmingham is a fashion and lifestyle media platform, which has been established in the city for over a decade.

Download the full module specification

Fashion Practitioner Case Study
20 credits

This module is an opportunity to increase your knowledge of the individuals who shape and create the world of fashion communication. The project aims to further develop your research and presentation skills as well as prepare you for work placement. You will select a fashion practitioner of your choice, you will then use a range of research skills to gather information about the practice and work of the creative. This should include primary and secondary research from multiple sources, this will also be fully Harvard referenced.

Download the full module specification

Brand Generation
40 credits

The branding of creative concepts, product, and services form an important consideration in communicating and promoting creative outcomes. In-depth analysis of a chosen market and the commercial viability of your proposal will support an informed approach to a given brief or client. Generating such a rationale promotes good practice in validating a desired direction and design.

Download the full module specification

In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules:

Work Placement
20 credits

The purpose of this module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement, with support from academic staff and ADM Careers+.

Download the full module specification

Collaborative Practice
20 credits

The module is an opportunity to learn and critically reflect on the skills of collaboration by enabling you to create an interdisciplinary project with students from complementary disciplines, or with academic staff. Collaboration is a vital employability skill within the Creative Industries and this module allows you to develop these skills, making use of University facilities and with the support of academic staff. Within this module framework, several kinds of collaborative opportunities are available. For example, with the approval of your supervisor, you can determine a project based on your own interests; your supervisor may set you a predetermined project to enable you to work with other students in a way that is appropriate to your subject area; or there may be opportunities for you to collaborate with staff on research projects. In all cases, you must apply your subject skills to an interdisciplinary project which will be agreed in advance with your supervisor.

Download the full module specification

 
Please note list of optional modules is indicative only. Students’ choice will not be guaranteed for optional modules but a fair and transparent process will be adopted and shared with students.

Year three

In your final year you will focus on the area of the fashion industry you intend to work in. You are able to tailor your final-year projects to an area of the industry you're most interested in, and supports your career ambitions.

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Major Project
40 credits

The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio.

Download the full module specification

Independent Final Project
60 credits

The Independent Final Project is an opportunity to focus on a specific area related to future career aspirations, and develop a piece of work that reflects this. It could include creating a magazine or digital publication, developing a branding concept, a brand extension opportunity or a communication strategy. This will be grounded in extensive research both primary and secondary, with industry insight, innovation and justification.

Download the full module specification

Self Branding and Promotion
20 credits

The aim of this module is to critically reflect on good practice and experience and prepare you for the progression into industry and relevant opportunities. Self-branding and Self-promotion are key in preparing to enter the creative industries. Portfolio preparation, interview prep, online branding and applications all offer a need to present yourself appropriately, confidently and succinctly.

Download the full module specification

You'll gain the skills you'll need to be a creative, confident and well-informed fashion communicator ready for the industry. Designers, brands and industry influencers all need strong visual communicators with a creative edge and commercial awareness.

You'll develop an all-round, in-depth understanding of the world of fashion communication and branding. It is an ideal choice if you are imaginative and committed to exploring the very best of the fashion sector.


Our classes

Students on this course are creative, passionate individuals who enjoy working both individually and as part of a group. Lectures are classroom-based and full of discussion and interaction. Regular visiting industry speakers provide insight and inspiration.

Practical and primary research is fundamental to all modules and you'll be encouraged to visit relevant exhibitions and cities. Collaboration is key to the fashion industry and to this course. You'll have the opportunity to work with other students from different courses across the faculty on photoshoots, films, magazines and exhibitions all as part of your study.

Student stories

Chloe's story

Student Chloe Thorne created, genderless fashion brand, ZIE, which included a brand identity based in response to market trends and consumer demand. Chloe's work included a full branding package, photoshoot and marketing material.

Melissa's story

Student Melissa Poulton created a magazine concept for a new men’s magazine. Based on research which identified a gap in the market for a new male consumer currently not catered for, primary research involved interviewing the editor of GQ and a work placement there, which inspired her magazine VANN. Involving photoshoots, interviews with local bands, and creative illustrations, Melissa's concept also won an award at Graduate Fashion Week for New Media in 2015.

Download our lookbook to see examples of student work


View more examples of student work...

Further study

Further study can be taken at the university on our postgraduate course MA Fashion Promotion.

Trips and visits

Trips run across the three years, with regular visits to London and other UK cities. As well as this, trips to New York, Berlin and Copenhagen are also on offer.

Enhancing employability skills

Employability is embedded throughout the course with relevant skills, such as Adobe InDesign and Photoshop, being taught as well as professional skills such as copywriting, creative narrative, trend forecasting and brand strategy. Graduates from this course have gone on to work in roles that use these skills within the creative industries.

Placements

Students have taken internships within a wide range of fashion companies, such as fashion publications GQ, InStyle magazine, Grazia magazine, The Daily Mail and Suitcase magazine. Others have gained experience with Selfridges, ASOS and Topshop

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Student stories - Holly Jayne Smith

BA (Hons) Fashion Design graduate

Holly Jayne Smith, secured the British Council International Residency Award for her bold and colourful creations.

Holly’s striking collection included high hats and bold prints, patterned with monochrome stripes, and was featured on the catwalk at Graduate Fashion Week 2014.

As part of Holly’s prize, she travelled to Casablanca and spent time with winners of the Moroccan Talent Award to produce a collection, inspired by her time in the country.

Graduate jobs

The type of industry job roles that graduates would move in to could include: art direction and creative direction, styling, photoshoot production, magazine production and editorial content, brand management and fashion graphics, social media content creation and management, trend forecasting, journalism and copywriting for brands and magazines, and fashion film creation.

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Additional information

Our course is particularly popular with students from Brunei. The Brunei Birmingham Society aims to strengthen the community cohesion of the Bruneians in Birmingham by organising events ranging from religious festivities to cultural and sports-based events.

The society welcomes any potential Bruneians planning to study in Birmingham and is happy to answer questions about student life in Birmingham.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our fashion design course is most popular with international students from:  

Brunei Flag

Brunei

Parkside and Curzon Buildings

Our Facilities

You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.

Our staff

All staff on the course have extensive experience in the fashion industry, drawing on a wide range of roles, from brand strategy to trend forecasting and creative direction. 

See a full list of our staff

Lindsay Pressdee- staff profile

Lindsay Pressdee

Course Director, BA (Hons) Fashion Branding and Communication

After graduating Lindsay started her own fashion brand, which led to a Carnaby Street shop and concessions in Topshop and Debenhams in central London. Lindsay oversaw all elements of the brand from product and design, brand imagery, marketing materials, trade shows and exhibitions. Lindsay has also worked with a range of international brands on trend forecasting, brand and product strategy, including M&S, ASOS, Paul Costelloe, House of Fraser, Adams, and Puma. She has travelled internationally to research and deliver trend forecasting reports to Foschini Group SA, Poland, New York and Paris.