Brand generation campaign for Size? and New Balance

Fashion, Branding and Communication students teamed up with Size? and New Balance on a live brief, going on to pitch their brief to the two brands at the end of the event.

Fashion, Branding and Communication students teamed up with Size? and New Balance on a live brief, going on to pitch their brief to the two brands at the end of the event. 

The students were asked to identify and diagnose the appropriate development required to create a campaign for the New Balance MiUk range through the channel of Size?; considering the ethos, identity, social, retail, marketing and promotion channels.

Both representatives from size? and New Balance came onto campus to launch the brief and provided the students with interim feedback and presented their final campaigns to them in person.

Fashion Branding and Communications student, Emily Ware, said: “I think it’s good to work with people within the industry because you get to ask them questions and find out more about the roles that they do as well as information on what you could potentially go into in the future, allowing you to build connections for when you make your way into the industry and in the future opening doors for you”.

Students focused on the branding of creative concepts, products, and services which formed an important factor in communicating and promoting their creative outcomes. They also partook in in-depth analysis of a chosen market and considered the commercial viability of their proposals. 

This was a great opportunity for students to create work for their portfolios, gain experience working on a real industry project, gain pitching experience and make valuable contacts.

Sade Scriven, another Fashion Branding and Communications student, added: “This is a great opportunity to understand what pitching would be like in real life to industry standards and it was great to see how everyone responded to our work”.