Fashion Communication with a Foundation Year - BA (Hons)

In this module you will explore the connections between the creative fashion and textile industries in the past, and how this informs present and future trends. You will be introduced to the way individuals have influenced culture, freedom of expression and experimentation, and how this pushes boundaries and explores identity.

In this module, you'll immerse yourself in the realm of art direction within the fashion publication industry, with a specific focus on the pivotal role of a graphic designer.

You will be taught the core principles of graphic design pertaining to type, image and layout and will learn how to apply these across different sections of a publication. You will produce a version of a contemporary fashion magazine that emulates the visual language of an existing publication. You will also create the written content of your magazine, adopting a style that is relevant for your publication. You will learn how to adopt a brands tone of voice and produce copy that engages a target audience. You will also explore different publishing processes by producing a publication in both digital and printed formats. By the end of this module you will have learnt about the processes involved in publishing and print that are fundamental to the field of fashion communication.

In this module you will learn the foundations of idea generation and future thinking. You will learn the processes and methodology used by creative thinkers to develop future facing ideas and concepts. You will develop a concept that is informed by wider cultural and social trends, learning how to generate ideas relevant for the future of the fashion communication industry.

This module is an exploration into the art of visual story telling. You will learn how to communicate a fashion narrative and will learn the different techniques used by visual storytellers in the creation of fashion images. You will understand how to connect location, wardrobe, casting, props, hair and makeup to support the visual communication of narrative.

In this module, your focus will be on delving into the realm of digital fashion film and experimental methods of fashion communication. Your research aims to foster an understanding of the existing metaverse landscape and its evolving significance in the realm of fashion marketing. Through exploration and guided lectures, you will also scrutinise sustainable approaches within digital art and currency. Additionally, you will examine the potential of Augmented Reality (AR), Virtual Reality (VR), and digital marketing platforms.

This level 5 undergraduate module is designed to equip students with the essential skills and knowledge necessary for a successful transition into the industry work placement and beyond. The module focuses on cultivating a deep understanding of professional practices, industry expectations, and personal development strategies.

This module emphasises the importance of branding creative concepts, products, and services. It involves using both digital and physical production skills to explore brand identity. The process includes a thorough analysis of a chosen market and assessing the commercial viability of your concept through extensive research and visual exploration.

This module dives into the world of fashion filmmaking and visual storytelling, putting an emphasis on creative direction. Participants will explore various visual mediums, like still and moving images, animation, and motion graphics, honing their photography and videography skills tailored to the fashion industry. The main goal is to seamlessly integrate styling into sets or locations.

The purpose of the work placement module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement, with support from academic staff and BCU Careers.

This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief. The brief will be set by or in discussion with an external client/agency/community and could be a ‘real life’ problem to be solved, or a simulation. The resulting project should consider sustainability and address relevant UN Sustainable Development Goals as a key aspect of contemporary creative industries work. The module provides an opportunity for you to engage in a responsive, imaginative and professional manner with an aspect of your subject area, which contributes to the development of employability skills within the supportive infrastructure of the University. You will collaborate with students, and where relevant with other stakeholders, and will be supported to approach the project with curiosity, openness, critical thinking, innovation and practical and technical skills, in order to produce project outcomes and/or solutions which meet the required brief.

Creative careers can take people to a wide variety of, sometimes, unexpected destinations. Learning to see and exploit opportunities can be the key to a rewarding portfolio career making good use of your creative skills whilst earning a living from doing what you love, whether it's producing creative artefacts, performing, offering a service or consultancy. Learning to promote and ‘pitch’ those ideas to others is core to developing a successful independent, creative and entrepreneurial career. This module will build your skillset to enable you to talk confidently about you and your work. It will also help you to find or create opportunities, some may even come as a surprise to you!

This Level 6 undergraduate module is designed to further develop your research and inquiry skills within the context of the fashion and textile industry.

You will undertake a range of research methods on a topic of personal interest. You will investigate and critically analyse the findings. You will be applying a reflective comment to the evidence to deepen your understanding of your field and considering real-world challenges in the industry.

You will present conclusions and recommendations in a proposal that feed into an independent project.

The Major Project is your chance to dive deep into a specific realm aligned with your future career goals, unleashing a vibrant surge of creativity. It is your opportunity to craft a substantial body of visually compelling communication design that mirrors your aspirations - a showcase of your prowess that will stand as the cornerstone of your portfolio.

This module centres on translating design concepts into reality. It provides a professional studio environment where you can bring your researched and developed ideas from the previous module to fruition.

The primary objective of this module is to develop assets for self promotion and prepare a strategy to progress into an industry role. Its purpose is to solidify your work, equipping you for a seamless transition into the dynamic fields of fashion, communication, lifestyle, or media. It aims to prepare you for the exploration of self-defined future career opportunities.