Event, Venue and Experience Management - BA (Hons)

  • Level: Undergraduate
  • Starting: September 2020
  • Study mode: Full Time (3 Years), Sandwich (4 Years), Part Time (5 Years)
  • Location: City Centre

Want to study event management in Birmingham? Our BA (Hons) Event, Venue and Experience Management degree allows you to take a year-long placement in industry.

Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management.

What's covered in the course?

Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management.

Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.

Why Choose Us?

  • This is the only undergraduate Event Management course in the UK to be CMI accredited. The Chartered Management Institute (CMI) is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.
  • The course has the support of external management professionals from the wider West Midlands area. Paul Willcock, President of Genting UK, said "This course is an exciting and innovative course that offers fantastic pathways into the industry".
  • On all of our programmes you will gain a professional focus and real world experience of event management, ensuring you are equipped to make an immediate impact in the world of events. You have the opportunity to embark on a year-long sandwich placement as part of your degree course.
  • Recognising the global scope of the events industry, our programme has a clear international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, ranging from our successful international travel scholarships scheme, through which you can spend a summer working for a charitable organisation overseas, to one of our many overseas study exchange programmes.
  • You will have the opportunity to be involved in placements, internships, project fieldwork, workshops, and attendance at conferences within the leisure and events industry which will enable you to gain the experience needed to kick start a successful career in the industry. You will get the chance to go behind the scenes at iconic event venues such as the Genting Arena and the International Convention Centre (ICC).
  • As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award programme enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd on graduation.
  • We put a heavy emphasis on the hands-on skills needed in modern event management, with practical assessments as well as exams.
  • You will study in our state-of-the-art City Centre Campus, ideally located for you to take advantage of our links to Birmingham’s business district, one of the largest in the UK
  • The course will prepare you for a variety of roles such as Event Manager, Venue General Manager, and Guest Experience Manager. These would be based in public, private, or voluntary sector, a multinational company, a local organisation or your own business.

Find out more

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Meet or Beat scholarship for undergraduate students

Meet or beat our entry requirements and you could be eligible for an achievement scholarship worth £1,000.

*Terms and Conditions apply - some undergraduate courses are not eligible for this scheme. The £1,000 scholarship is made up of an £850 scholarship and £150 free credit to spend in an online shop.

Find out more 

This course is open to International students

Birmingham City Business School

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Visit our School site for more student work and extra information.

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Peggy Powell

Peggy's original hopes for going to university all fell apart when she left mainstream education at the age of 12. 

Read in full

*DLHE 2016/17

Course Accreditations

Chartered Management Institute

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

BBC or 112 UCAS tariff points from A/AS Level with a minimum of 2 A Levels.

Typical Offers (UK Students)

GCSE English Language and Maths at grade 4 or above, at the point of enrolment. Equivalent qualifications will be considered. Plus, you must have achieved or be completing one of the following:

UK Qualification Requirements 2019/20
A Level / AS Level BBC at A Level (112 points). A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects.
Access to Higher Education Diploma Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2. GCSE Mathematics and English Language at grade 4 or above or equivalent qualifications must be offered.
BTEC National Diploma (12-units not including early years) / Pearson BTEC Level 3 National Diploma D*D*. Can be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma / OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 112 tariff points.
BTEC Extended Diploma (18-units not including early years) / Pearson BTEC Level 3 National Extended Diploma DMM (112 points).
BTEC Subsidiary Diploma / Pearson BTEC Level 3 National Extended Certificate D. Must be offered along with either two A-levels (grades B and C), two BTEC Subsidiary Diplomas / OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma / OCR Cambridge Technical Diploma (grades DM).
International Baccalaureate Diploma

Obtain a minimum of 28 points overall. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates and alongside other acceptable level 3 qualifications to meet 112 UCAS Tariff Points.

If taking the IB Certificate you will need to obtain a total of 14 points or above from three Higher Level Subjects.

Irish Leaving Certificate (Higher Level) Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in four Higher level subjects. This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1).
Scottish Advanced Higher

Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers. Where three Advanced Highers have been taken achieve a minimum of grades CCD.

Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers).

Maximum of three Advanced Highers can be considered together.

Advanced Welsh Baccalaureate Skills Challenge Certificate

Advanced Welsh Baccalaureate Skills Challenge Certificate with grade B plus grades BB at A-Level (or equivalent qualifications).

Must be offered along with either two A-levels (grades B and B), two 6-unit BTEC Subsidiary Diplomas / OCR OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma / OCR OCR Cambridge Technical Diploma (grades DM).

Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Additional information for EU/International students

Applications from international applicants with equivalent qualifications to 112 points are welcome. Please see your country page for further details on the equivalent qualifications we accept.

In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.

English language requirements 2020/21

6.0 overall with 5.5 minimum in all bands

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

Other accepted qualifications Visit our English language page

From A/AS Level with a minimum of 2 A Levels

Don’t meet our entry requirements?

You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:

Home student International student

  • UK/EU students
  • International students

Award: BA (Hons)

Starting: Sep 2020

  • Mode
  • Duration
  • Fees

Award: BA (Hons)

Starting: Sep 2020

  • Mode
  • Duration
  • Fees

The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Guidance for UK/EU students


UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

Non-EU (International) students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Fees for part time students

If you study this course part-time or via distance learning, you will be charged on a pro-rata basis. This means your fee will be calculated per module.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Worried about personal statements?

Worried about personal statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year One

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Introduction to Event and Experience Management
20 credits

This module is designed to introduce you to the concept of management in the context of events and experiences. The module encourages you to think about what skills, attributes and tasks that managers perform in different situations with the purpose of recognising what makes effective event and experience managers. This module aligns with the Programme Philosophy by providing an insight into the respective industries, integrating sessions from industry experts to facilitate this. The module balances theory and concepts, supporting you to reflect and apply this content into real life scenarios.

Introduction to Venue Management
20 credits

This introductory module furnishes you with a basic introduction to the main elements of Venue Management within Events. Beginning with an overview of the purpose, principles and practices of high performing Venue Managers students are then taught the five basic elements of outstanding Venue Management, namely; Operations Management, Human Resource Management, Financial Management, Promotions and Marketing and Facilities and Safety Management (Edger and Oddy 2018). The connectivity and inter-relationships between all essential elements are exposed and explained to furnish you with a ‘holistic’ appreciation of high performance in this area.

Finance for Managers
20 credits

This module will provide a gentle introduction to the world of accounting and finance for business managers of the future and is designed for those new to accounting or those studying on non-accounting related degree programmes.

Marketing Foundations
20 credits

For those undertaking a marketing degree, this module will provide a solid foundation for your course; for those studying other disciplines, the concepts presented here are valuable tools for a future career in all walks of business.

Managing Teams in the Events Industry
20 credits

In this module you will explore theories, concepts and practice-based insights relating to high performing Eventing teams. Beginning with a behavioural overview of team dynamics you will learn about the structures and roles required in different Eventing contexts and scenarios. You will be introduced to the importance of labour/shift/team rostering and scheduling and the basics of contemporary HRM techniques relating to the successful recruitment, selection, induction, motivation and development of high performing Events teams. Towards the end of the module you will be introduced to the concepts of managerial styles within differing ‘team contexts’ and the theory of team lifecycles (form, storm, norm, perform, adjourn).

Building Your Brand
20 credits

This module is designed to introduce you to the concept of employability in the event, venue and experience industries. The module empowers you to build an external profile, experience base, and skill set to be proficient in applying for work experience and placement opportunities. This module aligns with the Programme Philosophy by providing an insight into the respective industries, integrating sessions from industry experts to facilitate this. The module balances theory and concepts, supporting the students to reflect and apply this content into real life scenarios.

Year Two

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Live Event Experiences
20 credits

The aim of this module is to provide you with ‘real world’ event management experience. Integral to the module will be a focus on group work, enabling you to utilise your event management skills accrued at level 4 to exhibit decision making skills when choosing a viable event to execute, selecting an appropriate venue and promoting the event, and ultimately running their chosen event. The relevant literature is explored, but with a consistent view of the importance of applying theory and planning in practical business contexts.

Event Technologies and Digital Innovation
20 credits

The aim of this module is to provide you with an in depth knowledge of current and future trends in technology and digital innovation in the context of events. Integral to the module will be a focus on learning event management software which can be utilised in ‘real life’ scenarios. The relevant literature is explored, but with a consistent view of the importance of applying theory and planning in practical event, venue and experience contexts.

Venue Design and Supply Chain Management
20 credits

The aim of this module is to provide you with an in depth knowledge of the critical elements of venue design, and the impact of supply chain decisions on the success of a venue. Integral to the module will be the accrued knowledge of the three key supply chain decision phases and how you can apply this to the event, venue and experience contexts.

Contemporary Management Issues
20 credits

The module introduces you to contemporary issues in management thinking and practice. Building on your earlier studies you’ll work towards building a successful career in 21st Century management. An important question for business management students is: how can we most effectively manage today and for tomorrow? One notable issue for all organisations is that the internal and external business environments are in a constant state of flux. What does this mean for business and management?

Methods in Event Research and Project Management
20 credits

The aim of this module is to provide you with the knowledge, skills and insights to research a ‘live’ Events issue with a view to formulating practicable, impactful and value-added research project proposal which will be actioned in the final year. To this end you will be taught the key stages of methods in Events Research (i.e. identify question and objectives, isolate key literature and conceptual frameworks, select appropriate research methodology, collect and analyse data and write up a compelling report).

Personal Development as an EVE Manager
20 credits

This module builds upon the learning foundation from the first year level 4 module ‘Building Your Brand’. The module approach demonstrates to you the importance of continual self-development in achieving organisational objectives. You will assess your current skills and competencies with reference to current or future roles and link this to organisational objectives. Analysis and identification of skills and competency gaps, and how these can be overcome, shall be integral to the module.

Final Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).

Managing Emotions in the Events Industry
20 credits

In this module you will be introduced to the theory of human emotion and its application – within the context of Events – to both employees and customers. Following consideration of the psychology of emotion (the pleasure/valence model and neurological science underpinning feelings and behaviour) you will consider how super-performance within Events is driven through driving emotional connectivity, first with employees and second – interconnected – with customers. With regard to staff concepts such as the Emotional Climate of Organisations, Emotional Buy-In and Emotional Intelligence will be considered in relation to creating outstanding service personification for Events (i.e. where the staff really personify the values and culture of the Event).

Consideration then moves onto how organisations – within the context of ‘emotional mobilisation’ – design Evocative Experiences that sear themselves onto the memories and recall of all Event goers. A range of evaluative methods are advanced to help students calibrate and measure the emotional impact of Events, leading to improvements in key sensory cues and ‘moments of truth’ at every stage of the customer journey that continually improve the Events Experience for all participants.

Global Manager
20 credits

This module takes a practitioner based, blended learning approach towards embedding key Management and Leadership principles in the global context as well as Intercultural competency and a range of transferable employability skills. Consequently, it provides a progressive conduit for students to gain a broad understanding of global issues affecting managers today’s as well as preparing the students to be global managers of the future.

Corporate Social Responsibility and Safety in the Events Industry
20 credits

In this module students aspiring to work in the Events domain are fully appraised of their legal and moral obligations with regard to holding Events. Following an exploration of core CSR & Safety Principles with regards to environmental, social and governance (with regard to both internal and external stakeholders) you move onto considering their impact (in relation to performance, quality and regulatory adherence).

Finally you consider how to implement CSR & Safety plans and strategies through communications, auditing and evaluative methods. At the end of the course you examine two further areas vital to Safety within Events, namely; capacity management and cybersecurity.

Integrated Business Research Project
40 credits

The aim of this module is to provide a framework for you to undertake a substantial piece of disciplinary-relevant research. It is founded upon Birmingham City Business School’s teaching and learning philosophy which integrates theory and practice.

In order to complete this course, you must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules.

Experiential Customer Marketing
20 credits

.The aim of this module is to provide you with an in depth knowledge and understanding of how experiential marketing fits within the current event, venue and experience climate with the specific focus on ‘customers’. You will learn to plan, activate and evaluate experiential marketing for best results. Both real and generic examples will be provided to concentrate on customer interactions and address debates on the cost, reach and measurement of experiential marketing in the event, venue and experience industries. 

Operational and Process Improvement in Events
20 credits

This module introduces you to the core principles underpinning OPI (using the Harvard and Warwick approaches), swiftly moving onto the important continuous improvement concepts of TQM and Six Sigma (which provide overarching models for process improvement). You are then taken through the six key stages of OPI, namely; Context, Define, Analyse, Improve, Implement and Evaluate. They are taught how to use vital OPI tools to analyse and solve a ‘LIVE’ Events process issue whilst learning how to overcome resistance to change during the implementation of important OPI changes.

Legal Contracts and Event Bidding
20 credits

The aim of this module is to provide you with a comprehensive knowledge and understanding of the intricate nature of event bidding and the legalities associated with the processes. The module is delivered through a combination of lectures, seminars, tutorials and workshops in which you will be expected to contribute.

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Event, Venue and Experience Management (EVE) integrates theory and practice. As such, teaching methods are designed to be diverse, inclusive and to reflect the global context in which you will operate upon graduating.

Methods include face-to-face, blended and independent learning, through a combination of lectures, tutorials, workshops, work-based learning, ‘real-world’ projects and management games.

The methods by which you are assessed reflect the diverse nature of the skills an EVE graduate needs and typically include - but are not restricted to - coursework reports, essays, examinations, live company projects, posters and presentations. Your assessments will include individual and group work, to mirror the real world of work.

A programme strength is the emphasis on practice-based assessment where the focus is on enabling development of the knowledge and attributes required of an event, venue and experience manager.  

Lillie Hall Event, Venue and Experience Management Image

Our Students - Lillie Hall

This summer I was given the amazing opportunity to work at ‘Leeds Festival’, working for the company ‘Festival Republic’. The role I successfully secured was that of Campsite Zone Manager. I had a campsite full of tents, and an area of camper-vans that I personally managed.

This was an extremely big challenge, which entailed managing multiple different teams including security, volunteers and a car parking team.  The responsibility was extremely high and if anything had gone wrong, for either me or my teams, it was on my shoulders.

I learnt an incredible amount about what goes into the processes behind festivals and events themselves, having a good look behind the scenes at why things happen the way they do and how - an opportunity I am incredibly grateful to have had.  By the end I felt that not only had I learnt an incredible amount, I was excited to begin my journey within the events industry.

Chartered Management Institute
Chartered Management Institute

This course is accredited by the Chartered Management Institute (CMI). This means that you can achieve the Level 5 CMI Certificate in Management and Leadership alongside your degree. The award is conditional on successfully completing the Honours degree programme in the appropriate module areas.

Overseas opportunities 

There are a variety of exciting possibilities open to you, ranging from our successful international travel scholarships scheme, through which you can spend a summer working for a charitable organisation overseas, to one of our many overseas study exchange programmes.

Further study

After completing the course, you could progress onto one of our Master’s courses, namely MSc Management Consultancy, MSc International Management or MSc International Human Resource Management.

What our students say

"Before uni I pushed myself out of my comfort zone, and as a result, organised events for charity and for the student body. This course offered a platform to turn my new found love into a career."

Shannon Parkher, Event, Venue and Experience Management student

You will have opportunities to undertake live projects with real employers, and study contemporary relevant event, venue and experience issues, developing the capability to manage the complexity and uncertainty of the contemporary workplace.

EVE incorporates modules specifically designed to build a professional and independent approach to study which facilitates lifelong learning.

Industry Expertise

At every stage of this course, we have looked to include industry leaders, using their advice to shape our curriculum.

- Paul Wilcock, President of Genting UK

- Dr Sue Waldock, Group HR Director, The Rank Group PLC

- Adrian Fawcett, Chairman of Gala Leisure and Chairman of Park Holidays UK


Connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) will provide you with the opportunity to access placements. You will supported in this by the course academics and designated placement office.

More about our placement opportunities...


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.


BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

*DLHE Survey 2016/7

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

The UK remains one of the world's leading study destinations

The UK remains one of the world's leading study destinations for international students.

The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

"You will be studying an innovative, on-trend course, offering you an in-depth insight into venue and experience management from brand management to finance. The course aims to set you up for a wonderful career in this global industry."

Richard Oddy, Course Leader

Richard Oddy Profile Picture 100x150

Richard Oddy

Senior Lecturer and Programme Director

Richard Oddy is a Senior Lecturer at Birmingham City Business School.  He teaches across a number of courses at undergraduate and postgraduate level, encompassing management, human resources and enterprise.

Full Profile

Chris Edger Profile 2016

Professor Chris Edger

Professor of Multi-Unit Leadership

Professor Chris Edger holds the chair of Multi-Unit Leadership at Birmingham City Business School (BCBS), Birmingham City University. He has also taught at the University of Birmingham and the Warwick Business School, where he was the winner of several teaching excellence awards on the Warwick MBA Programme.

Full Profile