Events Management - BA (Hons)

The process of creative thinking and experiential design is needed for event managements for mega events all the way through to smaller events. This module will equip you with the knowledge and skills needed to conceptualise, create and effectively design events whilst considering the overall venue operations to engage with consumer senses and enhance the overall experience.

The aim of this module is to allow you to understand the role of suppliers in the development and delivery of events along with how the various stakeholders in events including suppliers, venues and event managers can work together to deliver sustainable events. The module takes you through the UN Sustainable Development Goals (SDG) and how they can be used to guide event managers throughout the full project cycle of an event from client brief, event delivery to post event review.

The aim of this module is to provide you with the knowledge, skills and insights to research a ‘live’ Events issue with a view to formulating practicable, impactful and value-added research project proposal which will be actioned in the final year. To this end you will be taught the key stages of methods in Events Research (i.e. identify question and objectives, isolate key literature and conceptual frameworks, select appropriate research methodology, collect and analyse data and write up a compelling report).

The aim of this module is to provide you with ‘real world’ event management experience. Integral to the module will be a focus on group work, enabling you to utilise your event management skills accrued at level 4 to exhibit decision making skills when choosing a viable event to execute, selecting an appropriate venue and promoting the event, and ultimately running their chosen event. The relevant literature is explored, but with a consistent view of the importance of applying theory and planning in practical business contexts.

The 21-century introduced new event technology that impacted attendees’ experience. The aim of this module is to allow you to understand event technology and production. It will explore digital technology used in events, venue technology and digital marketing.

This module progresses on from the Level 4 module Introduction to Data Analytics and AI. Artificial intelligence (AI) has transformed the business world and personal lives, and ‘Big Data’ is everywhere. This module will demonstrate how organisations apply analytical tools and techniques by harvesting and leveraging data to gain a competitive edge.

In this module, you will develop a deep understanding of the entrepreneurial process, focusing on the evaluation of the feasibility of new business ventures. You will explore how businesses are formed, structured, and strategically developed to achieve long-term sustainability.

Social Media Marketing and Commerce explores social media marketing and the growth in social media commerce, identifying how platforms are seamlessly integrating e-commerce functionalities into social networks to build relationships, showcase products and drive sales.

The aim of this module is to explore principles involved in the professional practice of advertising and public relations (PR). It introduces you to the range of techniques and tools used in advertising and PR.

This module is designed to provide you with the opportunity to undertake a credit bearing, 40- week Professional Placement as an integral part of your Undergraduate Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace. 

The module will allow you to demonstrate your ability to evaluate a business issue relevant to your discipline of study and utilize the theory from your study to date to generate recommendations at either a theoretical or practical level. It will allow you to demonstrate your analytic and time management skills in a practical way.

Following consideration of the psychology of emotion you will consider how super-performance within Events is driven through driving emotional connectivity, first with employees and second – interconnected – with customers. The module is delivered through a combination of workshops, simulations and discussions in which you will be expected to contribute.

The overall objective of the module is to provide an understanding and awareness of Crisis Management strategy, planning, operational and organisational responses. The module will develop your learning by focusing on a range of crisis issues, such as pandemics, crowds, terrorism and scandal.

This module builds on the previous modules (Introduction to Data Analytics and AI and Data Analytics and AI in Practice). The module offers hands-on experience of Artificial Intelligence (AI) based solution development for addressing a particular business challenge.

This module introduces you to a range of advanced strategic management tools and technique to analyse and understand business situations with national and international relevance. In addition, an understanding of competitive behaviour will be informed by a variety of perspectives concerning the sources of competitive advantage, sustainable competitive advantage from both theoretical and industry viewpoints.

This module seeks to provide you with an in-depth understanding of the many issues involving tourism and competitive socialisation provision and in doing so facilitating your ability to use socialisation events in tourism development.

Following from the discovery (L4) and practice (L5) phases of your journey into developing enterprise skills, this module focuses of the application phase (L6), where you are encouraged to learn and apply different techniques to launch a technology start-up.

The aim of this module is to provide you with a comprehensive knowledge and understanding of the intricate nature of event bidding and the legalities within contracts associated with the processes. Therefore, in this module you will gain valuable insight into the legal terminology, theory and application required for event bids.

The Sales and Channel Management module brings together two critical commercial areas: crafting an effective channel strategy, and mastering the sales, promotion, and negotiation techniques essential for delivering products or services to customers.