Want to get into a career in digital marketing in Birmingham? Our BA (Hons) Marketing (Digital) course allows you to take a year-long industry placement.
Whilst digital marketing is no longer seen as something new and now firmly established in most businesses, there still remains a need to understand how to maximise the technology for commercial gain. This course focuses on the important issue of application and how to use digital media strategically.
On this course we’ll teach you the skills you need to be a qualified marketing professional. You will learn an array of modern marketing principles, work on real-life projects with real business clients and have the opportunity to undertake a paid work placement.
Our suite of Marketing programmes will enable you to tailor your interests to a specific area.
You can switch to a named pathway (or route in the case of the professional practice version) after the first year, as all level 4 modules are common to all courses. On successful completion of this level, you will be able to choose a specified degree pathway or route from the following list:
We teach by using real business scenarios, so you’ll get the chance to draft marketing plans for actual companies, develop and communicate digital ideas. You will also have the opportunity to gain experience in our very own in-house marketing agency, The Link.
Businesses value marketing more than ever due to its ability to identify opportunities, shape customer experiences and drive profits. To be successful in his exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice based learning.
Part of a suite of six interrelated degrees, you will get the chance to develop additional specialist skills in Digital Marketing as well as all other key areas of marketing such as Branding and Communications, helping you to fulfil your career aspirations. This flexibility coupled with innovative extra curriculum activities and a placement year mean you take control of your learning and your career.
This course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus, you receive the maximum possible exemptions from the CIM Professional Diploma Our alignment with the Chartered Institute of Marketing (CIM) ensures our course content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate.
Meet or beat our entry requirements and you could be eligible for an achievement scholarship worth £1,000.
*Terms and Conditions apply - some undergraduate courses are not eligible for this scheme. The £1,000 scholarship is made up of an £850 scholarship and £150 free credit to spend in an online shop.
Visit our School site for more student work and extra information.
*National Student Survey 2019
*Complete University Guide 2020
We accept a range of qualifications, the most popular of which are detailed below.
BBC or 112 UCAS tariff points from A/AS Level with a minimum of 2 A Levels. |
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Typical Offers (UK Students) | ||
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GCSE English Language and Maths at grade 4 or above, at the point of enrolment. Equivalent qualifications will be considered. Plus, you must have achieved or be completing one of the following: |
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UK Qualification | Requirements 2019/20 | |
A Level / AS Level | BBC at A Level (112 points). A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects. | |
Access to Higher Education Diploma | Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2. GCSE Mathematics and English Language at grade 4 or above or equivalent qualifications must be offered. | |
BTEC National Diploma (12-units not including early years) / Pearson BTEC Level 3 National Diploma | D*D*. Can be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma / OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 112 tariff points. | |
BTEC Extended Diploma (18-units not including early years) / Pearson BTEC Level 3 National Extended Diploma | DMM (112 points). | |
BTEC Subsidiary Diploma / Pearson BTEC Level 3 National Extended Certificate | D. Must be offered along with either two A-levels (grades B and C), two BTEC Subsidiary Diplomas / OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma / OCR Cambridge Technical Diploma (grades DM). | |
International Baccalaureate Diploma |
Obtain a minimum of 28 points overall. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates and alongside other acceptable level 3 qualifications to meet 112 UCAS Tariff Points. If taking the IB Certificate you will need to obtain a total of 14 points or above from three Higher Level Subjects. |
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Irish Leaving Certificate (Higher Level) | Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in four Higher level subjects. This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1). | |
Scottish Advanced Higher |
Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers. Where three Advanced Highers have been taken achieve a minimum of grades CCD. Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers). Maximum of three Advanced Highers can be considered together. |
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Advanced Welsh Baccalaureate Skills Challenge Certificate |
Advanced Welsh Baccalaureate Skills Challenge Certificate with grade B plus grades BB at A-Level (or equivalent qualifications). Must be offered along with either two A-levels (grades B and B), two 6-unit BTEC Subsidiary Diplomas / OCR OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma / OCR OCR Cambridge Technical Diploma (grades DM). |
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Other qualifications | ||
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS. Further guidance on tariff points can be found on the UCAS website. |
Essential | ||
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Applications from international applicants with equivalent qualifications to 112 points are welcome. Please see your country page for further details on the equivalent qualifications we accept. In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table. |
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English language requirements 2020/21 | ||
IELTS |
6.0 overall with 5.5 minimum in all bands If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information. |
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Other accepted qualifications | Visit our English language page |
From A/AS Level with a minimum of 2 A Levels
You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:
Award: BA (Hons)
Starting: Sep 2020
Sandwich Fees
Our Sandwich courses incur a fee during the placement year, the costs for years when you attend the university for study, and the cost for the placement year are shown here.
Fees for Part-time students
This course can be studied on a Part-time study basis. The cost per year of study is based on credit requirements for that year as shown here.
Award: BA (Hons)
Starting: Sep 2020
Sandwich Fees
Our Sandwich courses incur a fee during the placement year, the costs for years when you attend the university for study, and the cost for the placement year are shown here.
The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
There are three ways to apply:
You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Why does this course appeal? What areas are of particular interest?
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
Highlight skills gained at school/college, eg summer schools or mentoring activities.
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
If you study this course part-time or via distance learning, you will be charged on a pro-rata basis. This means your fee will be calculated per module.
There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).
Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits). |
In order to complete this course, you must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules. |
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
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In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits). |
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits). |
During your first year, you will gain knowledge and understanding of the major theories, principles and concepts of marketing, as well as gaining key transferable skills that will be highly desired by employers.
Your second year will see you utilise the principles of marketing practice in an operational context, solving industry issues and critically analysing different scenarios.
During your final year, you will construct effective methods of communicating marketing concepts, generating well-reasoning marketing concepts.
Assessments will be linked to industry in order to ensure a coherent progression. Teaching will consist of practices and scenarios that mirror practice, enabling you to develop your analytical, critical reasoning and creativity skills. There will be the use of live clients for teaching and assessment, practice-based case studies and our Virtual Learning Environment, which will be used to support all modules.
You will have the chance to visit marketing companies and other businesses while on the course, learning first-hand how a company operates and markets itself successfully. In the past, students have visited leading businesses such as Sadler’s Ales.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
Birmingham City University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
You can gain international insight and experience a new culture with our Erasmus or Erasmus+ student exchange programmes. Students have spent a term at a number of incredible institutions, including the University of San Diego in the USA, as well as destinations in Cyprus and Denmark.
Upon graduating, you could continue your progression with a Master’s degree.
"One thing I am most enthusiastic about is how practically-based the course is. For example, our lecturers use live clients for our assessments. We created a marketing, advertising and PR portfolio for HS2."
Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.
Alongside gaining marketing skills will be a range of transferable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries.
In addition, you could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.
You will also have the chance to undertake a work placement, gaining valuable real-life skills in a professional working environment.
By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.
Previous students have undertaken placements with companies such as Sky and Disney.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.
Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.
"Working with brands is one of the highlights of my jobs, I really enjoy working together on a brief and finding a way to naturally integrate products I genuinely love into my usual content. I’ve also been lucky enough to accompany brands on amazing trips around the world to learn more about their upcoming launches, a standout trip for me was visiting Ghana with Sport Relief."
*DLHE Survey 2016/7
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
The UK remains one of the world's leading study destinations for international students.
The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination.
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.
The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.
"We’ve got lots of exciting opportunities waiting for you, such as live client projects, a marketing agency, and much more. Marketing is a wonderful area to learn about and an exciting area to work in, and we’re so looking forward to starting this journey with you."
Nicola Gittins, Course Leader
Nicola Gittins is a Senior Lecturer in our marketing programmes, with an interest in digital marketing and marketing communications, who combines over 15 years' professional industry experience with many years experience of teaching marketing.