Eden Hotel Collection

Eden Hotel Collection is an award-winning hotel chain in the UK.

The Eden Hotel Collection has entered into a new partnership with Birmingham City University Business School, to provide students with real-world experiences in their academic field. 

The programme sees students within the business school work on live projects with the hotel collection, which counts towards one of their final-year modules.

Three third-year students from the BA Marketing course have been the first to take part on projects under the mentorship of Eden’s Sales and Marketing Director Tara Robinson.

Live projects saw them work across a variety of themes including food proposition at The Arden Hotel’s restaurant in Stratford-upon-Avon, event spaces at Brockencote Hall Hotel in Kidderminster, and recruitment of people 25 and under.

Robinson commented: “We are delighted to be working with Birmingham City University on this exciting new partnership.

“It has been fantastic to talk to students and provide an insight into the world of marketing as they start their new careers.

“From a personal point of view they have been a joy to work with, and I would like to thank them for delivering projects which will help to inform our future business operations.”

The programme, which was linked to students’ Integrated Business Research Project, saw them prepare a proposal plan, carry out a marked presentation, and submit a live project report.

Emma Neale, Associate Professor and Employability Lead at Birmingham City University’s Business School, said: “Working with businesses such as The Eden Hotel Collection is an invaluable experience for our students, which not only helps enhance their skills and their experience by fulfilling projects for organisations, but also generates internships and graduate job opportunities.

“We are really thankful to Tara and her team for working with our students on this and we look forward to continuing this partnership.”

The Eden Hotel Collection consists of six properties, including Mallory Court in Leamington Spa and Bovey Castle in Devon.

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Working in industry

Birmingham City Business School works with local, national and international businesses to enhance student learning through placements, workshops, live briefs and guest lectures from industry professionals.

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