Management and Marketing - MSc
This course has recently been updated. Please download the course specification for the up to date information. Want to study a Master’s in marketing management in Birmingham? Our MSc Management and Marketing degree is accredited by the Chartered Management Institute (CMI)....
Studying with us in 2021/22 and 2022/23
The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses. Information about the arrangements for the 2021/22 academic year can be found here.
Should the impact of the Covid-19 pandemic continue in the 2022/23 academic year or subsequent years of your course, any additional and/or alternative arrangements put in place by the University in response will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.
This course has recently been updated. Please download the course specification for the up to date information.
Want to study a Master’s in marketing management in Birmingham? Our MSc Management and Marketing degree is accredited by the Chartered Management Institute (CMI).
Our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.
You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the course team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.
Professional Placement option
For our MSc Management and Marketing degree, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.
This will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.
You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study, with support from our Careers+ team as well as advice and guidance from your School.
Please note that placements will only be confirmed following a competitive, employer-led selection process, therefore the University will not be able to guarantee placements for students who have registered for the ‘with Professional Placement’ course.
For full details, please click here.
What's covered in this course?
You will learn about the fundamental principles of business within a global context, principles that cover finance, operations, marketing and people management. This will enable you to develop key skills in leadership, managerial decision making and problem solving.
In the second stage of your course, you will begin to develop your chosen specialist expertise. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also developing skills in digital marketing in the final stage of the course.
The final core Major Project module is tailored to your career aspirations. The module provides three project options - a work-based study route enabling you to relate the project to a current employer, or a ‘consultancy project’ option where you find a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing.
Whatever route you choose, it will give you the opportunity to identify a topic and industry of your choice related to your specialist area of marketing, tailoring your degree to enhance your employability for your final chosen career destination. Previous projects have involved fashion branding, customer relationship management in the finance sector and customer loyalty within sports marketing.
This course is accredited by:
Why Choose Us?
- You’ll be taught by highly qualified module tutors with significant professional practice experience in a range of management and marketing roles, including international marketing, marketing management, digital marketing and marketing consultancy.
- You will develop fundamental skills in business management, while having the opportunity to gain enhanced and specialist expertise to help you enter the exciting and dynamic marketing profession.
- On graduating you will receive an industry-recognised professional qualification from the Chartered Management Institute (CMI).
- You will work alongside a diverse range of international students, creating an exciting atmosphere and a range of ideas.
- You will have the opportunity to visit a leading service or manufacturing company, such as Jaguar Land Rover, helping you gain insight into the complexity of real-world global operations.
- You will be supported with business English language diagnostics and tutor support to help improve you in the international language of business.
- You will be able to work on exciting projects for real-life clients through our Business Advice Centre, giving you exposure to the challenges and issues faced by businesses as well as the chance to develop successful solutions. Opportunities are available with local, regional, national and even global businesses such as BMW.
- The Centre also offers expert support for your own entrepreneurial ideas, so you can start planning your own start-up or take your existing business to the next level. Following graduation, you will have the opportunity to apply for STEAMhouse Business Incubator membership.
Find out more
We require one of the following:
|Essential - Entry to Stage One|
An honours degree of a British University or equivalent institution (minimum 2:2)
An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2)
A pre-masters programme approved by Birmingham City University
A pre-masters programme with a minimum of 55% average
Level 6 ATHE Extended Diploma (120 credits)
|Essential - Entry to Stage Two|
A Postgraduate Certificate (Level 7 or equivalent, minimum value of 60 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)
Candidates will be required to submit an extended application to evidence how their Postgraduate Certificate meets the programme learning outcomes at the equivalent stage.
|Essential - Entry to Stage Three|
A Postgraduate Diploma (Level 7 or equivalent, minimum value of 120 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)
Candidates will be required to submit an extended application to evidence how their Postgraduate Diploma meets the programme learning outcomes at the equivalent stage.
Candidates will be required to have passed a research methods module (Level 7 or equivalent, minimum value of 20 credits) and will be required to submit an original Dissertation Proposal that has been passed by the Programme Team prior to admission approval.
Other qualifications will be considered on a case by case basis.
Additional information for EU/International students
Applications from international applicants with equivalent qualifications are welcome. Please see your country page for further details on the equivalent qualifications we accept.
In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.
|English language requirements 2020/21|
6.0 overall with 5.5 minimum in all bands
If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.
|Other accepted qualifications||Visit our English language page|
Fees & How to Apply
- UK students
- International students
Starting: Sep 2022
- Full Time
- 1 year
- £9,000 per year
- Full Time
- 18 Months (Professional Placement)
- £9,900 per year
Starting: Sep 2022
- Full Time
- 1 year
- £16,300 per year
- Full Time
- 18 Months (Professional Placement)
- £17,930 per year
Access to computer equipment
You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.
You will receive £5 print credit in each year of your course, available after enrolment.
All essential field trips and associated travel costs will be included in your course fees.
Access to Microsoft Office 365
Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.
You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.
Subscriptions to key journals and websites and available through our library.
Free access to Rosetta Stone
All students can sign up to the online learning language platform for free through the Graduate+ scheme.
Excess printing (optional)
Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.
Some modules may suggest that you purchase a key textbook. All module key texts will be in the University library, but in limited numbers. Many students choose to purchase a copy.
Placement expenses (optional)
If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.
Accommodation and living costs
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
Students are required to submit a personal statement as part of their application for this course.
Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.
Here are the key areas you’ll need to address:
Your passion and motivations
Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?
Why this course?
Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.
What makes you a good postgraduate candidate?
Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.
Relevant academic or work experience
Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?
You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.
Get more information on writing personal statements.
Course in Depth
In order to complete this course a student must successfully complete all the following CORE modules (totalling 160 credits):
This module aims to develop your understanding of the main financial objective of the firm i.e. wealth maximisation and how it is achieved through alignment of financial decisions under constraints from within and outside the organisation. The module covers topics such as financial statements analysis, budgeting, cost-benefit analysis, time value money, investment appraisal, working capital management, sources of capital and choice of capital structure.
The aim of this module is to provide you with the key knowledge and understanding of the integrated nature of business functions focusing specifically on marketing and operations. It will give you both a foundation in what business is and how it operates using these two key functional perspectives whilst also highlighting leadership and financial implications of managerial decision making in these areas to provide an integrated and holistic view of business in a variety of contexts.
This module will provide you with an opportunity to engage and consider contemporary issues in leadership from both UK and international perspectives and how leaders address these within organisations. The module will enable you to develop a critical insight and outlook in order to explore relevant solutions for organisational effectiveness and success.
International Strategic Management is a core module for all MSc business pathways. Strategy is a field that breaks you out of a functional perspective and integrates the functional Stage 1 themes of finance, marketing, leadership and operations to offer a holistic view of an organisation, be that a small or medium sized business or a large corporation in an international context. The focus of this course is on the business unit level or competitive strategy, not corporate level strategy.
The Major Project provides the practical and theoretical focus for the MSc Management programme and is the culmination of your programme of study. The aim of this module is to provide a framework for you to undertake a substantial piece of disciplinary-relevant research. It is founded upon Birmingham City Business School’s teaching and learning philosophy which integrates theory and practice.
This module examines the management concepts and practices related to product and service branding, specifically the detailed underpinning necessary to understand the building blocks of brand management and building brand equity. The module also provides the skills needed to critically analyse, evaluate and create an integrated marketing communications plan.
This module aims to equip you with the conceptual knowledge needed to further develop your understanding of digital marketing strategies. It explores a diverse range of activities within digital marketing strategy and aims to enable you to appreciate the major differences between traditional and digital marketing activities at a strategic level.
In order to complete this course a student must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules:
The Research Project Management module looks to provide you with the necessary knowledge and skills to manage projects more efficiently within your workplace role, focusing particularly on how project management tools and techniques can be used to manage commercial research projects.
This module is designed to give you the research skills and insights necessary for the study and investigation of business organisations and business-related data. These skills will impact directly on your ability to understand and evaluate information from a variety of sources and where appropriate undertake primary research. You will become aware of the many tools and techniques that can help judge and interpret research outcomes.
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Emphasis will be placed on the group as a resource for learning. There will be group discussion of practical management situations and problems, making use of case studies, problem situations and scenarios and, where relevant, the participants' own experiences.
Assessment on the programme is designed to be an integral part of your learning process, enhancing and demonstrating your knowledge and practice. Formative feedback will be provided to you through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to you have achieved the learning outcomes of the modules.
Assessment within the modules will take various forms, including coursework assignments, reports, controlled assessment, examinations and the dissertation or project. You may be required to defend the dissertation or project through a viva, drawing on the skills developed in the programme.
I enjoyed my studies very much. During the five-week pre-sessional English course, I got along well with my classmates, who came from all over the world. The most exciting things were the travelling arrangements made for us – it was a good way to make friends and get familiar with the country and its culture.
CMI / CIM
All of our Management pathways have professional accreditation from CMI, as well as ensuring the courses are relevant and cutting edge, it means also means you will receive a CMI QCF Level 7 Certificate in addition to the Masters degree upon graduating.
You’ll be provided with CMI membership for the duration of the course, benefitting from full access to ManagementDirect, CMI’s market-leading online support tool for managers and leaders. You’ll also be eligible for the CMI’s mentoring scheme and have the opportunity to attend events, helping you network and create industry links.
We also have accreditation from CIM, with two Marketing pathway modules mapped to the CIM Level 6 Diploma in Professional Marketing, achieving the maximum number of exemptions from the CIM Diploma. On completion of this course, you’ll have the opportunity to attend a four-day block module course which will prepare you to sit the two further exams required to achieve the Diploma in addition to your Masters degree.
*Additional costs for CIM accreditation to cover tuition, assessment and membership are not included in the course fee.
Enhancing employability skills
You’ll have the opportunity to:
- Take part in a funded company visit to a leading company, such as Jaguar Land Rover, one of the most successful and lucrative businesses in the world.
- Choose to deliver a work-based study project or consultancy project in the final stage of the course using a current employer or a client you find yourself.
- Seek support and engage with events and activities provided by Birmingham City University’s careers service.
- Take part in Birmingham City University’s Graduate Plus scheme.
- Receive employment advice and support via your Personal Tutor.
Our graduates have obtained employment in management positions, or have set up their own successful businesses. Former students are employed in managerial positions across the globe, including land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance (France) and teaching (India, UK and Sri Lanka). You’ll learn new perspectives on a changing business world, enabling you to provide employers with relevant and cutting-edge information. The research skills you develop doing your Major Project will also look good on your CV.
A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Business Advice Centre
The Business Advice Centre (BAC) is the Business School's hub that offers a range of support services to you throughout each stage of your student learning experience.
We have a range of support solutions for students as well as opportunities to enhance your employability and entrepreneurial qualities.
Whether you are considering starting your business, connecting with real companies or enhancing your graduate opportunities, the Business Advice Centre can help you.Find out more
Welcome to the Birmingham City Business School, home to students from over 70 countries all around the world!
Birmingham City Business School is one of the UK’s largest, most established and most respected business schools. Our programmes are practice based and many have an international focus, which means your course will be entirely relevant to today’s business world. Almost all of our courses, both at undergraduate and postgraduate level, are open to international students.
We also have links with universities across the world, including Europe, the USA, China, India and Malaysia.International Services
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here
- Find out how to improve your language skills before starting your studies
- Find all the information relevant to applicants from your country
- Learn where to find financial support for your studies
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Facilities and Staff
We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.
The Curzon Building
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.
The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.
The Curzon Building also features:
- An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
- Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
- A modern 300-seat food court with space to study and socialise
- Brand new, accessible IT facilities with full Office365 for all students for free
- Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point
Dr Imran Akhtar
Senior Lecturer, Strategy and Management
Dr Imran Akhtar has a history of entrepreneurship advancement, self-employment and has worked in travel and tourism, real-estate and banking. Dr Akhtar started his lecturing career at Manchester Metropolitan University in 2013 moving to Birmingham City Business School as a full-time senior lecturer in 2018.More about Imran
Professor Barny Morris
Head of Strategy, Management and Marketing
Barny Morris has worked at senior level on advertising accounts for companies such as Sony, SEGA, Turtlewax and PZ Cussons. Barny is the MSc Management Course Director, and is currently working on research and in-company teaching projects within the hospitality sector on service design and marketing with companies such as Greene King, Saint Gobain and Mitchells & Butler.More about Barny