Events Management Staff
Dr Richard Oddy
Richard is a Senior Lecturer and Course Director for the BA (Hons) Events Management programme.
He has over a decade of teaching experience at both undergraduate and postgraduate level, having previously worked in the industry. His established record of teaching and learning, and management/leadership in teaching provision, led to him becoming a Senior Fellow of the HEA (the Higher Education Academy).
Richard has undertaken research and consultancy projects for a number of organisations including LOCOG (London Organising Committee of the Olympic and Paralympic Games), Barnardo’s and Macmillan Cancer Support. He is co-author of the book ‘Events Management: 87 Key Models for Event, Venue and Experience (EVE) Managers’, a core text for this course and others in the UK.
Dr Russell Cowley
Russell is senior lecturer and has over a decade of teaching experience at both undergraduate and postgraduate level, delivering business, management and leadership in the Event, esports and Sport context.
Russell previously worked within industry whilst having a professional sporting career over 17 years. Over the 17 year span, Russell Co-Founded a charitable event organisation that ran for over 5 years, generating £000’s. Russell’s research interests surround consumer behaviour and fan experience.
Dr Libby Carter
Libby is a Lecturer on the BA (Hons) Events Management programme at Birmingham City University.
She has previous teaching experience in Event Management at Coventry University where she gained her PhD in the area of Ceremony Social Legacy. Libby has a range of experience in industry working within multiple event settings such as international conferences, product launch and music events.
Libby’s research has been published in Legacies and Mega Events – Facts or Fairy Tales and has journal articles published at Event Management. Recently, Libby has won the 2019 Doctoral Competition for Conceptual Articles award from AMS Review for her work on social media as a distraction during live events.
Shauna is a Lecturer on the BA (Hons) Events Management programme at Birmingham City University.
She has previous teaching experience in Event Management at Coventry University where she is currently at the end of her PhD in the area of Parasport Event Legacy.
Shauna has a range of experience in industry working within multiple event settings such as international project launches. Shauna’s research into representation surrounding events has been published in Consumption Markets & Culture journal.
Peter Evans FHEA
Peter is a Senior Teaching Fellow, with over a decade of teaching and training experience at undergraduate level, postgraduate level and across the sports industry.
Peter has developed and delivered a range of Event Management modules at BCU and Amos Sport Business School (Paris), focusing on new technology and project management.
Peter has 30-years of industry event management experience across the public, private and voluntary sectors; including hiring and operating stadiums, audience definition, marketing events, funding, risk assessment and supply chain management. Peter’s research interests surround identifying the impact of social capital at events and venues.