International Marketing (Top-up) - BA (Hons)

Clearing 2019

Places on this course are available through Clearing.

  • UCAS Code: N550
  • Level: Undergraduate
  • Starting: September 2019
  • Course cost: From £9,250 per year
  • Location: City Centre

Two ways to apply now:

Call 0121 331 6777 Apply online  

This Course Requires Specific Qualifications

A Level 5 qualification such as a HND or foundation degree (or equivalent) is the minimum you will need to be considered for this course in Clearing.

Call 0121 331 6777

Our hotline opens at 6am on Thursday 15 August.

Call the hotline

Apply online

Complete our online form to apply for a place on this course.

Apply Now

Clearing 2019

Level 5 qualification

such as a HND or foundation degree (or equivalent) is the minimum you will need to be considered for this course in Clearing.

Use the UCAS Tariff Calculator to work out your points.

Already got your results?

If you've already received your results and have enough points for this course you can apply online now.

Apply now

Want to top up your marketing degree in Birmingham? Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link.

Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. We’ll teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world.

What's covered in the course?

You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences.

On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising,  e-business and marketing strategy and planning.

Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.

The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.

You’ll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on a campaign for the Bullring.

You will benefit from close tutor support and form strong partnerships with our staff. They are all marketing experts who have had successful careers, and they’ll share their experience and marketing know-how with you.

Why Choose Us?

  • With our impressive industry links, we attract fantastic guest speakers to share their insights with you. Recent guest speakers have included PR agency Prova,one of the UK’s leading used vehicle networks, Motors.co.uk and the International Chairman of PR company Burson Marsteller, Bob Leaf.
  • You’ll have the opportunity to work on real marketing projects via our own internal marketing agency, The Link. It’s run by our undergraduates and recently enabled students to work on the successful Cure Leukaemia campaign.
  • When you complete your top up degree, you can choose to study two extra modules towards the Chartered Institute of Marketing (CIM) Professional Diploma.
  • You’ll study in our excellent new facility, The Curzon Building, ideally located in Birmingham’s city centre, near to national and international businesses.
  • 91 per cent of our students said staff were good at explaining things according to the National Student Survey 2016.

Find out more

Open Days

Our next Open Day for this course will take place on Saturday 28 September 2019. Register your interest and we'll send an email update nearer the time. Visit us to see our facilities and speak to our staff and students.

Book your place

image for course pages

£150 free credit for undergraduate students

We're offering new Home and EU undergraduate degree students enrolling in the 2019/20 academic year £150 credit to spend, giving you the best possible start to life at BCU. It can can be spent on a wide range of items from an online shop stocking books, clothes, art supplies, medical/nursing equipment and more.

*Term and Conditions apply - some undergraduate courses are not eligible for this scheme.

Find out more 

This course is open to International students

Birmingham City Business School

Discover Birmingham City Business School

Visit our School site for more student work and extra information.

Visit the School website

*DLHE 2016/17

Entry Requirements

Level 5 qualification

such as a HND or foundation degree (or equivalent) is the minimum you will need to be considered for this course in Clearing. Use the UCAS Tariff Calculator to work out your points.

Got your results?

If you've already received your results and have enough points for this course you can apply online now.

Apply now

Waiting for results?

Get advice from our course experts or download our guide to Clearing to prepare ahead of results day.

Get advice

We accept a range of qualifications, the most popular of which are detailed below.

Typical Offers

Foundation Degree

Required grades/ points 240 credits of appropriate prior learning must be achieved (120 credits at level 4 and 120 credits at level 5) and minimum of 60% overall must be achieved.
General information on subjects/grades required for entry: The qualification must be in a relevant subject area as assessed by the Admissions Tutor.

Or

ABE Advanced Diploma

Required grades/ points At least grade B in two modules.
General information on subjects/grades required for entry: The qualification must be in a relevant subject area as assessed by the Admissions Tutor. 

Or

Higher National Diploma (HND)

Required grades/ points Overall Merit profile for external applicants. 
General information on subjects/grades required for entry: The qualification must be in a relevant subject area as assessed by the Admissions Tutor. 

Plus

GCSE GCSE English Language and Maths at grade 4 or above. Must have been achieved at the point of enrolment. Equivalent qualifications will be considered.
Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
EU / International students
English language requirements 2017/18
IELTS 6.0 overall with 5.5 minimum in all bands
Other accepted qualifications Visit our English language page
International Students

Entry requirements here

Don’t meet our entry requirements?

You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:

Home student International student

UK or EU students

Award Start Mode Duration Fees
BA (Hons) Sep 2019 FT 1 year £9,250 per year Apply via Clearing

International Students

Award Start Mode Duration Fees
BA (Hons) Sep 2019 FT 1 year £12,300 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Places available to start in September 2019

If you'd like to start this course full-time this September, you can apply through Clearing.


Got your results?

If you've already received your results and have enough points for this course you can apply online now.

Apply now

Waiting for results?

Get advice from our course experts or download our guide to Clearing to prepare ahead of results day.

Get advice

International and part-time students can apply online as normal using the links above.

Want to start in September 2020?

You can apply via UCAS from September 2019.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

The additional costs listed here are to be used for indicative purposes only and are based on the additional costs for the 2018/19 academic year. The additional costs for 2019/20 will be published as soon as possible.

Worried about personal statements?

Worried about personal statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Modules

In order to complete this course a student must successfully complete all the following CORE modules (totalling 100 credits).

Strategic Marketing, Management and Planning
20 credits

The success of most businesses rests with the effectiveness of their marketing strategy and planning, as it is the central determinant of returns to investors. Income is maximised when marketing undertakes effective planning that is driven by an appreciation and understanding of the marketplace, the consumer and the wider external environment. Therefore, it is mandatory that any marketing graduate has an understanding of strategy and planning, as it enables activities to be directed to the specific needs of that organisation.

Download the full module specification

eBusiness
20 credits

With the business environment undergoing constant changes, organisations can no longer obtain a competitive advantage by simply producing high-quality products. This module will equip you with the knowledge you need to be successful in e-business, using modern techniques to push business products.

Download the full module specification

Emerging Themes
20 credits

The Emerging Themes module is closely aligned to the philosophy, aims and learning outcomes of the marketing suite of awards because it is directly related to the examination of practice and the impact of that practice. As a level 6 marketing module our focus is on developing competencies in the areas of academic research, critical evaluation, independent working and a willingness to take initiative in the application of marketing concepts in the strategic decision making process. This module will develop and challenge you in all of these areas equipping you with the skills employers demand.

Download the full module specification

Cross Cultural Consumer Behaviour
20 credits

In accordance with the programme philosophy and level 6 learning outcomes, you will be applying and evaluating consumer behaviour theories and models in a cross-cultural context to develop and justify persuasive marketing solutions for businesses dealing with a culturally diverse consumer base. You will also be involved in forming effective methods of communicating these concepts and ideas.

In doing so you will further develop the transferrable skills crucial to your profession, such as the ability to undertake extensive cross-cultural research, in-depth analysis, visual presentation and the defence of your arguments. This module will equip you with the knowledge, understanding and cultural awareness necessary to engage with the diversity of consumer values and behaviour in contemporary markets, resulting in you becoming an effective global citizen.

Download the full module specification

International Marketing Planning
20 credits

The international marketer faces numerous challenges that require detailed understanding of global business environment, in order to make complex marketing decisions. This module will explore a range of international marketing topics that will enable students to appreciate the multifaceted nature of cross border marketing decisions and the important role of marketing strategies within international businesses. It will provide you with the opportunity to gain insight into the major differences between the role of the marketing manager in a domestic and international marketing decision making, appreciating the cultural diversity, shifts in market requirements and opportunities of newly emerging markets.

Download the full module specification

In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules.

Contemporary Advertising
20 credits

Creative marketing communication tools and techniques are continuously evolving. In line with the programme aims you will use both academic theory and current industry to develop a full advertising proposal and pitch, mirroring the work that advertising agencies do. This distinct opportunity to develop the skills need to both develop and present advertising concepts is vital for a successful career in this area. Taking this comprehensive view of the industry, you will critique current practices and theoretical concepts in order to create your own campaign.

Download the full module specification

Public Relations Planning and Corporate Reputation
20 credits

Public Relations is increasingly being used strategically by organisations, profit and non-profit alike, to improve their reputations and achieve organisational goals. As a result, there is a growing demand for graduates who have the skills and understanding to assist organisations in maintaining their reputation through strategic Public Relations

This module will focus on the public relations function in organisations, its role in maintaining the organisation’s reputation, the creativity and innovation needed by those working in this field, and the role of the planning process.

Download the full module specification

 
Please note list of optional modules is indicative only. Students’ choice will not be guaranteed for optional modules but a fair and transparent process will be adopted and shared with students.

Overall you’ll study six modules, with assessments taking place at the end of each term. Assessment includes a range of methods designed to mirror the real world of marketing , as well as exams. You’ll be asked to produce marketing plans, portfolios and case studies, and take part in group presentations and projects.

You’ll spend time in lectures, seminars and one-on-one sessions with your tutors and we encourage you to get involved with extra-curricular activities to help your CV such as mentoring, creating blogs or even competitions to design your own business. We believe it’s very important to support you in making the most of your time with us to get the most from your top-up year as you can.

Student stories

Dana Le

Business Start-up

Dana Le was studying Hotel Management in Switzerland when an internship in the field of hospitality and events made her realise her interest in Marketing. She decided to change direction and came to Birmingham City University to develop her knowledge with a top-up course. After graduating, she intends to go on to study a Master's degree before starting her own wedding and party planning business. She has been impressed by the support of the tutors, the Centre for Academic Success and the opportunities that the University has provided.

Study and work abroad

If you are interested in undertaking part of your studies abroad, the Erasmus scheme may be of interest to you. It allows higher education students to study for part of their degree in another European country.

It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. If you study with us you will have access to an Erasmus co-ordinator, who can provide information about which institutions we have links with.

Find out more

Further Study

When you complete your top up degree, you can go on to study the Chartered Institute of Marketing (CIM) Professional Diploma. At the end of the course you can complete two extra modules to get the CIM Professional Diploma in Marketing. Unlike other institutions, our course covers your extra tuition and CIM membership. Graduating with a professional diploma as well as a degree will enhance your employability, as you’ll have a host of specialist and transferrable skills that businesses always search for.

You can also stay with us to do your postgraduate studies on courses such as MA Public Relations and MSc Management and Marketing.

Trips and visits

There are many opportunities to visit businesses and meet experts and professionals. We encourage you to attend events, enter national and international competitions and get involved with clients through The Link.

Ashan Khan was awarded one of our travel scholarships and went out to Marrakech for two weeks. He volunteered in a variety of places, helping to build orphanages and support people with Down’s Syndrome. He credits his experience with landing him a marketing internship at Renault Retail Group.

"There was tough competition (for the role)”, says Ashan. “But this experience made me stand out and was one of the key talking points during my recruitment process.”

Enhancing employability skills

This course allows you to tailor your study around the job role and the career you want. By teaching you to apply what you learn to real business scenarios, you can walk into employment, having already dealt with many situations you find in the working world.

You’ll have many opportunities to work with actual businesses and build your CV. These arise through The Link, our very own marketing agency, and university competitions, Employability Challenge Week, the Leadership Challenge, well as activities and competitions further afield.

The specialist marketing modules will give you the opportunity to strengthen and prepare you to move towards a career in the marketing industry.

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Firewalking

BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

*DLHE Survey 2016/7

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

The UK remains one of the world's leading study destinations

The UK remains one of the world's leading study destinations for international students.

The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our international marketing course is most popular with international students from:

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

Staff

Our staff are at the top of their field, regularly publishing research and maintaining links with successful businesses across the globe. They use their strong industry connections and memberships to bring you invaluable opportunities and introduce you to industry professionals.

Nicola Gittins Profile Picture July 2016

Nicola Gittins

Senior Lecturer in Marketing Communications

Nicola Gittins is a Senior Lecturer in our marketing programmes, with an interest in digital marketing and marketing communications, who combines over 15 years' professional industry experience with many years experience of teaching marketing.

Full Profile