Augmented reality

Augmented reality header

According to market intelligence from analyst firm IDC, the augmented reality (AR) and virtual reality (VR) markets are expected to reach more than $160 million by 2020. And, many forward-thinking organisations are already realising the potential of this technology and its ability to dramatically transform how businesses perform various tasks.

Digital Media Technology Research Group

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Augmented reality: The endless possibilities for business

Birmingham City University is leading research projects which will showcase AR and its potential uses, particularly in training and educational scenarios.
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Virtual reality games to improve diagnosis and treatment

Researchers from Birmingham City University are working with local and national NHS trusts to develop VR tools that support the training of new clinicians and the treatment of patients.
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