10 Jewellery Instagram Accounts You Should Be Following

If you find yourself getting lost on your Instagram feed daily in need of something new, we’ve gathered ten of the most visionary jewellery and gemmology Instagram accounts you should be following right now. If you’re a jewel enthusiast, there will be something to inspire your creativity or motivate your next project.


Hugo Johnson is an inspirational jeweller, who recently won the BBC competition All That Glitters, filmed in our very own School of Jewellery. Hugo creates hand-crafted, bespoke fine jewellery and his craftmanship on each piece is exquisite. He frequently posts the stages of his work, from initial casts to the completed piece which is fascinating to watch.


If you have a passion for gemmology, Structure Minerals is a true treasure trove for gems and minerals. Every post features unique gems in beautiful hues and intriguing layouts. Their feed could even inspire your next colour palette, with striking tones in their myriad of minerals.


Founded in 2017 by Rosie Greener, Mood Good is an independent jewellery brand focusing on playful pieces, ethically made by Rosie in her workshop. Each piece is so beautiful and radiates positivity, which gives the wearer a reminder to appreciate the smaller things in life.


Gem Gossip was founded in 2008, and is any jewellery lover’s dream. Danielle Miele posts interviews, lustrous gems and pieces she loves in her own personal collection. Her ring collection is jaw-dropping, with pieces ranging from vintage 30’s cuts to iridescent opals.


For horology enthusiasts, Cruz Cortés provides beautiful watch compositions. Based in Buenos Aires, Cruz’s feed has a dark and distinct aesthetic. He posts close-up shots of intricate and eclectic vintage watches from his luxury collection.  


Another one for horology fans, Kat Shoulders captures clean wrist shots of striking luxury watches. Kat also hosts a podcast called Tenn & Two, where she dives into the world of horology.


Jessica Diamond has more than 15 years’ experience in the jewellery industry. She is currently the Watch & Jewellery Director at Sunday Times Style and Times LUXX. Her feed features whimsical photos of the industry’s biggest names, and Jessica consistently wows with her content.


Christies Jewels has been a market-leader for 26 consecutive years in fine jewellery. Their Instagram feed showcases the most breath-taking antique jewels, gems and signed jewellery from across the globe.


Wwake consciously designs delicate, romantic jewellery set in refined modern silhouettes. The brand is inspired by the tradition of art breaking with convention, and they want to offer a new perspective on heirloom jewellery.


Mejuri offers on-trend, fine jewellery for every day at an accessible price point. The elegant pieces are carefully curated and handcrafted, and the feed presents inspiration for stacking pieces and must-have statement jewels.

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