Photography - BA (Hons)
- UCAS Code: W640
- Level: Undergraduate
- Starting: September 2021
- Study mode: Full Time (3 years)
- Location: City Centre
Studying with us in 2021/22
It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the COVID-19 pandemic. Any arrangements put in place by the University for the 2021/22 academic year will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.
On our BA (Hons) Photography course will develop a creative, professional identity and signature style by combining technique, theory and ethical practice with experimentation.
You will explore contemporary photographic practice, including documentary, moving image, landscape, portrait and fine art photography, gaining a rounded knowledge of these varied and exciting disciplines.
Collaboration with other disciplines is encouraged, developing new ideas and connections with subjects such as graphic communication and film and animation. The course will show you how creative, documentary and arts-based photographers can become commercially successful in diverse careers from galleries and publishing to advertising campaigns.
What's covered in the course?
You will learn through practice, by developing confidence as a contemporary photographer. Your learning will be informed by developing a deeper understanding of current photographic practice, from commercial briefs, to publishing, exhibiting, editorial and photojournalism.
You will learn from award-winning staff with international reputations and a wealth of industry experience, having worked for clients such as: the BBC, the Brit Awards, British Telecom, Channel 4, The New Yorker, The Guardian, The Sunday Times Magazine, The Daily Telegraph, The Independent, Marie Claire, Condé Nast, Studio Wayne McGregor, Microsoft, Save the Children, Oxfam, The Red Cross, NHS, the Royal Society of Arts, Tate Britain, Lancôme, Chanel Beaute, London Fashion Week and the Royal Opera House.
There is also a dedicated technical support team and exceptional facilities situated within the City Centre Campus. These include industry-standard photographic studios, darkrooms, television studios, editing suites, a giant green screen studio and an extensive Hires and Loans department.
We will help you to collaborate both within the University (for example, with the Fashion, Conservatoire, Acting or Product Design courses) as well as externally, with live briefs for real clients. You will also have the opportunity to study abroad for part of the course, or to go on trips to destinations such as New York, Berlin and Paris.
We also have exceptional levels of external engagement, with visiting lectures given by nationally and internationally-recognised photographers, as well as having numerous links with industry, workshops, seminars, masterclasses, careers advice, portfolio reviews, mentorships and placements.
In an environment of imagination and experimentation, we will nurture your talent and help you to develop into an employable and creative photographer.
"My time at the School was a great training ground to learn and develop the necessary skills to transfer into a creative career. The lecturers have the ability to help mould creative ideas into academic projects, and provide research direction along the way, which produces creative fuel and inspires self-initiated learning." Nathan Spencer, Photography BA (Hons) graduate
Why Choose Us?
- The School of Visual Communication prides itself on a long established national and international reputation for inter-disciplinary practice. All our courses celebrate innovation and allow you to realise your creative ambitions.
- You will be taught by tutors who are still practising within the industry and can help you to gain a foot hold in the profession.
- Our course has produced numerous award-winning students, locally, nationally and internationally.
- We allow students to explore a range of related careers, such as retouchers, filmmakers, creative directors, picture editors or continuing education (such as an MA or PhD).
- We have won the AOP student photographer of the year for 2015 and 2016.
Similar Courses
Open Days
Our Open Day for this course will take place in March 2021. Register now and we will contact you when the booking form goes live.
Register your interest
This course is open to International students
Discover the School of Visual Communication
Visit our School site for more student work and extra information about how we're transforming the futures of creative practitioners.
Where our students go
Our students have gone on to work with companies such as:
- Jet photography
- Specsavers
And in jobs such as:
- Photographer
- Lab Technician
Entry Requirements
We accept a range of qualifications, the most popular of which are detailed below.
Essential Requirements
|
112 UCAS tariff points from A/AS Level with a minimum of 2 A Levels. |
||
|
|
||
| LEVEL 2 QUALIFICATIONS | ||
|---|---|---|
| IELTS | Minimum overall score of 6.0, with 6.0 in writing and no less than 5.5 in the remaining three skills. | |
| LEVEL 3 (and above) QUALIFICATIONS | ||
| A Level and Advanced VCE |
|
|
| AS and AS VCE | Considered with a maximum of 3 other Level 3 qualifications (AS Levels must be in different subject to A-Levels) to obtain 112 pts | |
| Access to HE Diploma |
|
|
|
DMM | |
| Foundation Studies (Art and Design, and Art, Design & Media) |
|
|
| IBO Certificate in Higher Level |
|
|
| International Baccalaureate Diploma |
Obtain a minimum of 28 points overall |
|
| Irish Leaving Certificate (Highers) | Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in five Higher level subjects. | |
| OCR Cambridge Technical Extended Diploma | DMM | |
| Scottish Advanced Higher |
|
|
| T-Levels |
|
|
| UAL Extended Diploma in Art & Design | Merit overall | |
| UAL Extended Diploma in Creative Media Production & Technology | Merit overall | |
| UAL Extended Diploma in Performing and Production Arts | Merit overall | |
| Other qualifications | ||
|
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS. Further guidance on tariff points can be found on the UCAS website. |
||
Additional information for EU/International students
| Essential | ||
|---|---|---|
|
In addition to qualifications, applicants will also need a good digital portfolio. Please see your country page for further details on the equivalent qualifications we accept. In addition to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table. |
||
| EU/Non-EU (International) Qualifications | Requirements | |
| IELTS |
6.0 overall with 5.5 minimum in all bands. If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information. |
|
| International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses). | ||
International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).
Mature Applicants
Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.
From A/AS Level with a minimum of 2 A Levels
Don’t meet our entry requirements?
You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:
- UK students
- International students
Award: BA (Hons)
Starting: Sep 2021
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £9,250 per year
- Apply via UCAS
Award: BA (Hons)
Starting: Sep 2021
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £13,200 per year
If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
Register with UCAS
Login to UCAS
Complete your details
Select your course
Write a personal statement
Get a reference
Pay your application fee
Send UCAS your application
International students
There are three ways to apply:
1) Direct to the University
You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.
2) Through a country representative
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
3) Through UCAS
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
Portfolio Guidance
If your application is progressed, you will be asked to submit a portfolio of your creative work. Your portfolio is your opportunity to show us examples of your work and creative interests to support your application.
If you are a UK home-based student this can be submitted digitally or you can physically bring it in. Please see our portfolio guidance page for tips and advice on putting your portfolio together.
If you are an EU or International student you will be asked to submit a digital portfolio as part of your application. Please see our international portfolio guidance page for guidance on how to create and submit your portfolio.
Personal statement
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Course choice
Why does this course appeal? What areas are of particular interest?
Career plans
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Work experience
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
School or college experience
Highlight skills gained at school/college, eg summer schools or mentoring activities.
Non-accredited skills or achievement
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
Additional costs
Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items.
Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
Accommodation and living costs
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
Worried about personal statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
Financial Support
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
What's included
National and international trips are subsidised by the university, some of which are free. Our digital print room works on a non-profit basis. We participate in a final year show in London, which the University also subsidises, as it does your Graduation Show at the University itself.
First Year
In the first year of the course we will provide you with the foundations of photographic and moving image practice. This will include essential technical skills using our state-of-the-art facilities, an understanding of how to harness and develop your creativity, means of communicating a message through your work, and an appreciation of the ethical and social issues that all modern photographers should be aware of.
In order to complete this course a student must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules.
Second Year
In the second year, you will further develop your signature style, moving rapidly towards your chosen career goal. This will be achieved by developing your portfolio, your photographic intelligence and your conceptual knowledge. Furthermore, you will start to define the type of photographer that you want to become, becoming increasingly specialised in that area.
Creative briefs will help you to understand personal photographic direction and may include a collaborative module may allow you to work with Graphic Designers, Illustrators, Sound artists, Film makers, animators and galleries.
You will also be encouraged to collaborate with those outside of the school, building industry links that enhance your work and skills.
You will also gain essential business skills to prepare you for undertaking commissions and projects. Live briefs are a key part of the second year, so you that you experience what it is really like to work as a professional creative photographer.
In order to complete this course a student must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules.
Third Year
In the final year you will, under expert tutor guidance, define your own projects, ensuring that your university work is tailored perfectly to you. You will work towards a final outcome, again chosen by you, such as a book, magazine, film, installation, exhibition and/or portfolio. As before, we will help you to develop your business profile and to become a practising photographer before you have graduated, which only goes to strengthen your portfolio and your employability.
We will be there to support you both professionally and pastorally. As well as our own expert tuition, we have a wide range of world-class photographers and portfolio reviewers who will inspire you to take your work to the next level. You will have access to the huge network of contacts that the University has, both nationally and internationally, as well as our close links with other courses within the University.
You will also undertake a piece of critical writing that examines the business practices of your chosen career.This will equip you with the necessary knowledge to approach the commercial photographic market, preparing you for your future aspirations and increasing your level of employability, allowing you to flourish not just while studying, but for many years after.
Course structure
During the Photography course you will develop yourself as a creative practitioner, developing hands-on experience, producing high quality, dynamic work. Creative thinking is encouraged throughout and you will experience a high level of industry engagement through creative practice-based learning.
Studio contact sessions usually consist of lectures, tutorials, workshops, seminars and group activities in numerous combinations. Additional to these scheduled hours you will be expected to undertake guided independent learning. You will use the facilities within the Faculty and beyond to further develop your individual projects.
The school offers a suite of optional technical workshops including printmaking, studio lighting and a wide range of software packages.
Trips and Visits
While you study the course you will be offered opportunities to go on group excursions both in the UK and abroad. We usually have about three overseas trips a year which we offer both at subject level, such as the Photography trip to Paris Photo Fair, as well as School-level trips to destinations such as Venice, New York and Berlin. We also run an exchange with a Thai university, with additional ‘study abroad’ opportunities, including Erasmus exchanges.
Locations do alter each year to allow for students to experience a range of cities. We always put on UK study trips to places such as London, Manchester, Oxford and Liverpool. Where possible, UK trips are free or heavily subsidised.
As a BA (Hons) Photography student, we do encourage you to take advantage of these trips as we see them as adding extra value to your course and they do offer additional research opportunities.
Further Study
As graduating students you will naturally follow your own career path and that may mean going straight into industry.
However, many students look at the opportunities that we offer for postgraduate study at Birmingham City University. It is important to keep your options open and researching further into your area of study brings many rewards.
The School runs a one-year MA Visual Communication as a natural progression from its undergraduate courses. Should you wish to, you will be encouraged to continue your journey with us and develop your practice further.
Erasmus scheme
Erasmus is a scheme that exists to allow you to undertake part of your study abroad. The scheme enables higher education students in 31 European countries to strengthen your foreign language skills, enhance your CV, experience new cultures and make new contacts.
As an undergraduate student you will need to be in the second year or above of your studies to be eligible. If you are interested you will be able to contact your school co-ordinator once you have started your course.
Our Visual Communication undergraduate degree is popular with students wishing to take part in Erasmus. Students and staff benefit from active participation with the Erasmus scheme. In recent years we have welcomed students from countries such as Rome, Paris and Rotterdam.
In addition to this we have supported our home-based students who wish to study overseas through the Erasmus programme, such as Charlotte Harrison. Charlotte studied at Frederick University in Cyprus, working on a photographic documentary, chronicling the lives of local people in the capital city of Nicosia.
Ultimately, this enhances the vibrancy and cultures of the student community here with the School of Visual Communication, and exposes you to new experiences.
Enhancing employability skills
Our BA (Hons) Photography course is designed to enhance your skills and aptitude, preparing you for a career in a landscape that is continuously changing. Within Visual Communication, specifically photography, there are a variety of career opportunities you may wish to explore. As a creative practitioner you will be able to generate a range of potential ideas and visual developments.
You will have the skills that demonstrate sound judgements in accordance to the theories and concepts of visual communication subjects, responding to the demands of industry.You will develop an in-depth understanding of the relationship between theory and practice through research, this will not only allow you to undertake further study, it will allow you to produce meaningful, well-informed work.
You will gain an understanding of the underlying concepts and established principles that govern creative practice. Alongside this you will develop a range of working strategies, methods and materials, learning how to apply these to production. You will also discover, and respond to, the influence of audiences, clients, markets and other participants in relation to Visual Communication practice.
You will benefit from hearing the expertise and having the chance to network with our high-profile guest speakers. We also host guest workshops from industry practitioners including regular portfolio reviews.
Placements
This course supports fully self-directed study and the development of individual practice. There are opportunities for field trips and study abroad that will add value to the degree course.
Throughout your course you will be encouraged to take on placements, and network with industry. Our students have taken on numerous exciting and challenging placements with organisations such as Tatler magazine, Free Radio, and Birmingham City Council. Birmingham has illustrious and vibrant creative industries and as a school we have many industry connections. We will encourage you to actively seek work, helping you to develop your professional skills.
In the past our students have worked with companies such as Birmingham Open Media, The Imaging Warehouse and The Impossible Project.
OpportUNIty
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Links to industry
Our links include: GRAIN Photography Hub and Network, BOM (Birmingham Open Media), Flatpack Film Festival, Studio Wayne McGregor, Free Range, Central School of Make Up and Terry Manduca Photographers Agent. Take a look at how students have worked with industry here.
We are in partnership with Grain, The Hub for Photography in the West Midlands. And as part of this partnership, we hold symposiums, portfolio review days and lectures. Research projects are embedded in the future plans for this initiative, bringing wider benefits to the university.
BCU Graduate+
Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.
Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.
More about Graduate+
Graduate jobs
The School of Visual Communication offers a broad education as well as very specific subject skills. As such, we see many graduates working in the creative industries, but also in a variety of employment, such as managerial roles, education, tourism, marketing and freelance business.
Industry demands are constantly changing so it’s important that we prepare you for all eventualities. The internationalisation components mean that you will be aware of global expectations and the possibilities of work outside the UK. All modules have transferable skills built into the teaching, so that you are able to apply your knowledge to a variety of tasks and challenges.
Photography graduates work in a range of careers including:
- Photographic and moving image artists
- Moving Image and Film
- Freelance photographers
- Photographer’s assistant
- Directors and photographers represented by commercial and art-based agencies and agents
- Documentary and editorial photographers
- Producers
- Curators
- Filmmakers
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here.
- Find out how to improve your language skills before starting your studies.
- Find all the information relevant to applicants from your country.
- Learn where to find financial support for your studies.
Further Information
Students come to study in the School of Visual Communication from all over the world but we have nurtured some long-standing relationships with Malaysia, Thailand, China and India.
If you are a student from these, or any other countries, you should consider studying with us as we offer a wide curriculum that has internationalization built into the modules. We actively encourage learning across creative disciplines, group projects and live briefs. We have also established relationships with numerous colleges and industry overseas.
A fine example of this is Lichao Meng who joined us from China. We helped to develop Lichao’s understanding of photography and develop his strengths, so that by the end of the course he had created a stunning portfolio and graduated with a First Class Honours Degree.
We take a pride in developing strong creative communities and these thrive on the injection of different cultural experiences. To develop a sense of sharing all experiences and ideas is fundamental to the philosophy of Visual Communication.
Birmingham City University International College (BCUIC)
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Our visual communication degrees are housed in the state of the art £62 million Parkside Building, part of our City Centre Campus.
We offer extensive studio and workshop space and cutting-edge equipment such as Vicon 3D (an external tracking motion capture facility) and Gypsy (an exoskeleton-based motion capture system). Both of these systems extend the possibility for production of 3D animation and films.
You will enjoy access to our Hollywood standard MILO unit. We were the first School of Visual Communication in Europe to offer MILO motion capture technology, now one of only two owned by Universities in Europe.
We offer cutting-edge provision such as digital print centres and Sonny Ross became the first student on the Visual Communication course to master the art of the RISO machine. He has since used this to produce many successful RISO publications including “Rojo & Baxter” which has been a success at various zine and book fairs across the country.
The Parkside Building also offers:
- exhibition space
- digital and analogue photographic facilities and studios
- dark rooms
Staff
You will learn from award winning staff with international reputations and a wealth of industry experience, who have worked for clients such as: the BBC, the Brit Awards, British Telecom, Channel 4, The New Yorker, The Guardian, The Sunday Times Magazine, The Daily Telegraph, The Independent, Marie Claire, Condé Nast, Studio Wayne McGregor, Microsoft, Save the Children, Oxfam, The Red Cross, NHS, the Royal Society of Arts, Tate Britain, Lancôme, Chanel Beaute, London Fashion Week and the Royal Opera House.
Paul Lander
Senior Lecturer and Head of Photography
With a passion for Landscape and Documentary photography Paul gained his Masters Degree after specialising in ‘Man’s degrading interaction with the environment’. His exhibitions have ranged from Landscape studies, to politics, to environmental issues.
Initially Paul trained as a studio practitioner before he ran his own commercial photography consultancy. Named Redhead Paul’s clients included organisations such as: British Nuclear Fuels Ltd, National Health Service, Mitchell & Butlers (Bass), Saucony and the BBC.
Dr John Hillman
Associate Professor in Photography
Dr John Hillman is an educator, image-maker, researcher and writer engaged in the interdisciplinary areas of photography, image and visual culture. His interests lie in philosophical approaches to contemporary culture and understanding how images and media technologies shape our experience. What unifies all his interests is the exploration of how theory can enrich and offer new insights to creative practice and lived experience.
Ravi Deepres
Professor of Moving Image and Photography
Award winning artist, film maker and photographer Ravi Deepres has established an international reputation for his still and moving image work. Ravi’s work deals with environments and conditions which impact profoundly on human and natural psyche. Exploring thematics such as historical, subconscious and psychological influences and states through choreographic and kinetically employed aesthetics.
Winner of The Great North Run Moving Image commission in 2006, made in collaboration with Bafta winning filmmaker Michael Baig Clifford.
Nathan Tromans
Head of School, School of Visual Communication
Nathan Tromans background as a Photographer, with an interest in contemporary art and music, provides the backbone to his role in encouraging interdisciplinary practice. Managing some 600 students across the UK, Hong Kong and Thailand, Nathan is committed to ensuring courses have vocational relevance and is active in developing a number of links with appropriate industry partners.
“Work experience and placements are crucial for employability; we know that those students who work on placements are much more likely to get permanent employment in their area of interest. We have made it a priority to embed live projects in our courses, with industry guests, technical master classes, guests and portfolio reviews.”
“The University is a fantastic resource, which is under used. The important thing is that sustainable relationships are built on common interests and values, with mutual benefit. It’s not about renting space, equipment or expertise but about building a creative community.”
This external focus has supported the development of many talented new visual communication specialists.
“Our Graphic Communication students have been particularly successful in the D&AD awards, winning placements and being nominated for the award and being published in the annual book. Illustration students are currently taking part in an exclusive live project/competition with Uni-Ball, using their popular Posca Pens.”
“Two of our photography students have recently been fortunate to get internships at Magnum, the world renowned photo agency. This education partnership with Magnum gives staff and students exclusive access to their on-line database of images, opportunities for internships, an open invitation to Magnum HQ and access to Magnum staff and photographers.”
Nathan is currently looking at ways that he can develop placement opportunities for freelance photographers and has begun one with the Glee Club in Birmingham, where photographers get an opportunity to take live pictures of music and comedy events and also some opportunities for portraiture of touring artists.
“This external interface is crucial, as our staff, students and graduates make up a large part of the creative community in the city and beyond.”
Professor Andrew Kulman
Principal Lecturer in Visual Communication
Principal Lecturer and Professor of Graphic Art. Award winning Illustrator with 30 years of industry engagement. Currently Head of Undergraduate Studies in the School of Visual Communication. Responsible for developing courses in the School of Art and initiating several outreach programmes for the University. Research areas include the development of autographic print processes in contemporary graphic art practice.
George Hart
Senior Lecturer in Illustration
George worked as a freelance Illustrator/Designer for a wide range of clients within the areas of editorial, publishing, design, branding, TV, etc, between 1987 to 2004 while based in London. Since 1997 George has looked to combine both his interests in art and design education with his continuing freelance work within creative industries as well as undertaking more personal research projects.
This experience has provided George with a wealth of knowledge and understanding of the creative industries, which he uses to advise and nurture the talents of his students and prepares them for the numerous career avenues they move into after graduation.