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Fashion Imaging - BA (Hons) *

BA (Hons) Fashion Imaging will enable you to become highly creative, innovative and employable fashion imagemakers. By effectively embracing new and traditional technologies with an open and experimental approach, you will learn how to create exciting and challenging fashion imagery.

Studying with us in 2021/22 and 2022/23

The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses.  Information about the arrangements for the 2021/22 academic year can be found here.  

 

Should the impact of the Covid-19 pandemic continue in the 2022/23 academic year or subsequent years of your course, any additional and/or alternative arrangements put in place by the University in response will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.

  • Level Undergraduate
  • Study mode Full Time
  • Location City Centre
  • School School of Fashion and Textiles
  • Faculty Faculty of Arts, Design and Media

Overview

BA (Hons) Fashion Imaging will enable you to become highly creative, innovative and employable fashion imagemakers. By effectively embracing new and traditional technologies with an open and experimental approach, you will learn how to create exciting and challenging fashion imagery.

This course is open to International students.

What's covered in this course?

You will be encouraged to experiment in technologies including photography, virtual and augmented reality, 2D & 3D drawing, moving image, animation and 360° video. In doing so, you will develop the skills to create imaginative, sophisticated imagery within the fashion genre and beyond.

As a Fashion Imaging student, you will benefit from the university’s state-of-the-art facilities which, along with input from guest lecturers and work placement opportunities, will acclimatise you to industry practice. Being based within the School of Fashion & Textiles, collaborative opportunities with fashion students are plentiful and an important component of the course.

As you progress through the course, you will refine and focus your practice, empowered by modules that have been individually tailored to you. Throughout the course, you will be guided by staff with industry expertise across a range of disciplines, who have worked for the likes of: BBC, British Telecom, Ciffonelli Paris, The Condé Nast Publications, Footpatrol, Fulham FC, HSBC, Kering, Liverpool FC, Microsoft, Marie Claire, The Royal Society of Arts and The Sunday Times Magazine.

Employability is embedded throughout the course. You will be taught critical skills through working on live briefs and in modules focussed on moving you into employment.

Professional Placement Year

Every student has the option of a professional placement year, taken in your third year of study, making the course four years in total. This gives you the opportunity to gain important industry experience in preparation for your third year and significantly increase your chances of direct employment after you graduate.

This course combines theoretical and practical skills with traditional and cutting-edge technologies, utilising BCU’s state-of-the-art facilities. Through creativity, experimentation, and original thinking, it enables students to become highly skilled and highly employable creators of sophisticated and challenging fashion imagery.

Joe Miles, Course Director

Why Choose Us?

  • You’ll be studying on a course that has been designed in consultation with some of the world’s leading industry figures.
  • Optional modules and flexible briefs allow you to tailor the course to your own requirements and future aspirations. Under the guidance of experienced tutors, you will be able to take your work in the direction that you choose.
  • You will learn not just to create exciting and challenging fashion imagery, but also to question, understand and problem-solve. You will be encouraged to experiment, take risks and have fun whilst doing so.
  • You’ll be studying in one of Britain’s most diverse and exciting cities. Birmingham has one of the biggest media and creative arts communities outside London, with many of them based in the city’s Eastside district, home of our City Centre Campus.
  • You'll instantly become part of the Faculty of Arts, Design and Media’s 6,000-strong student community, and you will be supported by our highly experienced staff.
  • You’ll be based at the state-of-the-art, £62 million Parkside Building, on our City Centre Campus within Eastside. It has extensive studio and workshop provision and cutting-edge equipment reflecting the broad range of study opportunities on offer. The building has been designed to actively promote shared space opportunities, for students to engage with others across the University as part of the learning experience.

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

112 UCAS tariff points from A/AS Level with a minimum of 2 A Levels.

LEVEL 2 QUALIFICATIONS
GCSE
  • GCSE English Language at grade C/4 or above
  • GCSE Maths at grade C/4 or above
  • Must have been achieved at the point of enrolment
Irish Leaving Certificate (Ordinary Level) See level 3 entry under Irish Leaving Certificate for full details
Scottish National 5
  • English Language at grade C or above
  • Maths at grade C or above
  • Must have been achieved at the point of enrolment
IELTS 6.0 overall with no less than 5.5 in each band.
Plus one of the following Level 3 (and above) Qualifications
A Level and Advanced VCE
  • BBC / 112 UCAS points
  • A maximum of 4 subjects are considered. These can be other A/S Levels (as long in a different subject) A-Levels or Level 3 equivalents.
AS and AS VCE Considered with a maximum of 3 other Level 3 qualifications (AS Levels must be in different subject to A-Levels) to obtain 112 pts
Access to HE Diploma
  • Pass with 60 credits overall. At least 45 credits at Level 3.
  • BA (Hons) Textile Design, BA (Hons) Fashion Design, BA (Hons) Garment Technology, BA (Hons) Costume Design and Practice - Arts, Media and Publishing subjects preferred but other subjects also considered
  • BA (Hons) Fashion Branding and Communication & BA (Hons) Fashion Business and Promotion - Arts, Media, Publishing, Retail, Commercial Enterprise & Business subjects subjects preferred but other subjects also considered.
  • BSc (Hons) Gemmology and Jewellery Studies - Arts, Media and Science subjects preferred but other subjects also considered.
  • Pearson BTEC National Extended Diploma (2016 – present)
  • Pearson BTEC Extended Diploma (QCF) (2010 - 2016)
  • BTEC Level 3 National Diploma (2002 – 2010)
DMM
Foundation Studies (Art and Design, and Art, Design & Media)
  • Distinction
  • Considered with a maximum of 3 other Level 3 qualifications to obtain 112 pts
IBO Certificate in Higher Level
  • Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they obtain a total of 14 points or above from three Higher Level Subjects
  • Considered with other acceptable level 3 qualifications to meet 112 UCAS Tariff Points
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above Standard Level Maths, grade 5 or above from the IB Diploma will be accepted
International Baccalaureate Diploma
  • Obtain a minimum of 28 points overall
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above Standard Level Maths, grade 5 or above from the IB Diploma will be accepted
Irish Leaving Certificate (Highers) Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in five Higher level subjects. This must include English Language and Maths taken at either Ordinary Level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level minimum grade H1/H7 (or A-D / A1-D3 up to and including 2016.
OCR Cambridge Technical Extended Diploma DMM
Scottish Advanced Higher
  • Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers.
  • Where three Advanced Highers have been taken achieve a minimum of grades CCD
  • Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers).
T-Levels Merit overall
UAL Extended Diploma in Art & Design Merit overall
UAL Extended Diploma in Creative Media Production & Technology Merit overall
UAL Extended Diploma in Performing and Production Arts Merit overall
Other qualifications

If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.

Additional information for EU/International students
Essential

In addition to qualifications, International applicants will also need a good digital portfolio. EU applicants will not be required to submit a portfolio as part of their application.

Please see your country page for further details on the equivalent qualifications we accept.

In addition to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.

EU/Non-EU (International) Qualifications Requirements
IELTS

6.0 overall with no less than 5.5 in each band.

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses).

 

Country-specific entry requirements and qualifications.

 

International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).

Mature Applicants

Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.

Fees & How to Apply

  • International students

Award: BA (Hons)

Starting: Sep 2022

  • Mode
  • Duration
  • Fees

Sorry but we are unable to display the fee breakdown for this course at this time. Please check back later.

Award: BA (Hons)

Starting: Sep 2022

  • Mode
  • Duration
  • Fees
  • Full Time
  • 3 years
  • £13,500 per year
  • Full Time
  • 4 years with Professional Placement
  • Show fees

Sorry but we are unable to display the fee breakdown for this course at this time. Please check back later.

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead.

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites are available through our library.

Free access to Rosetta Stone

All students can sign up to the online learning language platform for free through the Graduate+ scheme.

LinkedIn Learning

Free access to LinkedIn Learning, which offers over 5,000 in-depth and bite-sized courses.

Free Adobe Creative Cloud licence

Students studying on this course can request a free licence to install the entire suite of applications on up to two personal devices.

Project materials (mandatory)

This course includes project work that requires you to develop and produce a portfolio or collection. You'll be expected to provide the materials for use in your individual major projects; costs will vary depending on the materials selected, but are likely to be in the region of £50 - £100 if you choose to print your work.

Specialist equipment (mandatory)

This course requires the purchase of specialist equipment, including a laptop (variable cost).

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience, at extra cost.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

 Register with UCAS

 Login to UCAS

 Complete your details

 Select your course

 Write a personal statement

 Get a reference

 Pay your application fee

 Send UCAS your application

International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Portfolio Guidance

You will be required to submit a digital portfolio to complete your application. This can be submitted via your applicant portal. Please see our portfolio guidance page for tips on putting your portfolio together.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

  • Course choice - Why does this course appeal? What areas are of particular interest?
  • Career plans - If you have a specific career in mind, say how your chosen course will help you pursue this goal.
  • Work experience - Mention any work that is relevant to your subject, highlighting the skills and experience gained.
  • School or college experience - Highlight skills gained at school/college, eg summer schools or mentoring activities.
  • Non-accredited skills or achievement - eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Course in Depth

Year one

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

First Principles 20 credits

Theory & Practice 40 credits

Fundamentals of Fashion 20 credits

Resolution 40 credits

Year two

In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits):

Fashion Film 40 credits

Identifying Direction 20 credits

Individual Practice 40 credits

In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules:

Work Placement 20 credits

Collaborative Practice 20 credits

Live Brief 20 credits

Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Year three

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Refining Practice 40 credits

Career 20 credits

Major Project 60 credits

On our Fashion Imaging course, you will be encouraged to experiment and investigate ideas which develop your individual creativity and enable you to become a highly creative and innovative fashion imagemaker.

The first year introduces you to essential study and research skills, critical thinking, and collaboration. You will learn core skills including how to read and construct images for commercial and editorial use. You will explore photography studios and lighting, green screen, storyboarding, and vlogging, along with a range of software used by fashion imagemakers. Your practice is supported by workshops, tutorials and self-directed learning.

During your second year, you will develop these skills to a more focused and advanced level, and will be encouraged to further consider your professional career. You will be taught key professional skills such as approaching potential clients, art direction and project management, equipping you with some of the vital industry skills required to work as part of a creative team.

The final year allows you to strengthen your own creative identity through guided project work and independent research, and will learn how to translate important concepts into visuals, whilst also developing your portfolio and honing your technical skills. In our Career module you will construct a fully formed and viable career plan that maps your route into employment or continuing education at the end of the course with input from the University’s Business School.

Employability

You will learn of range of skills which will be key to enhancing your future employability both within the creative fields and beyond. Specifically, you will learn to:

  • Understand and appreciate sustainable and ethical practice.
  • Respond creatively and effectively to a brief and the needs of a client.
  • Use a range of key employability skills such as self-marketing, client liaison and team-working.
  • Utilise a wide range of technical skills and interdisciplinary practice, echoing the creative industries.
  • Use problem-solving skills - applicable to a wide range of disciplines and careers.
  • Work independently and effectively.

You will also learn skills in wide a range of relevant software, from the Adobe programs to 3D and virtual reality software.

Placements

Every student has the option of a professional placement year, taken in your third year of study, making the course four years in total.

This gives you the opportunity to gain important industry experience in preparation for your third year and significantly increases your chances of direct employment after you graduate.

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

The UK remains one of the world's leading study destinations

The UK remains one of the world's leading study destinations for international students.

The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination.

Facilities and Staff

Parkside and Curzon Buildings

Our Facilities

You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.

Our staff

Joe Miles

Course Leader BA (Hons) Photography and BA (Hons) Fashion Imaging

Specialising in commercial and editorial photography for national and international clients Joe works freelance alongside his work for the University. Experienced in both film and digital photography he is currently working with RED cameras, combining moving and still image. His extensive list of clients include: BBC, British Telecom, Fulham FC, Hyundai, Liverpool FC, Marie Claire, Microsoft, Nivea, the Times, Sotheby’s, The Sunday Times Magazine Tesco and the Young Vic Theatre.

More about Joe

Jonathan Griffiths

Lecturer in Graphic Communication. Video and Motion Graphic – Designer, Director.

A video and motion graphic designer, director, and company owner, Jonathan has over 15 years of creative and digital agency experience. He has worked for national and international creative studios and brands. Within two years his company received direct commission from clients such as PayPal, Town Hall Symphony Hall and London’s Footpatrol store (part of JD sports). Jonathan has provided motion content in many shapes and forms to creative agencies and production companies, such as Butlins, Haven, Nokia and Kering.

More about Jonathan

Adam Francis

Adam Francis is a fashion designer, specialising in menswear and with experience in a wide range of areas, including creative direction, branding, web design and socially responsible design practice. Adam has over 12 years’ experience teaching creative direction in fashion design, fashion communication and associated software packages.

More about Adam