Fashion Management - MA

This module will introduce you to the concepts involved in ethics and sustainability within your wider industry. You will investigate and assess the cultural, social, ethical, and environmental impacts of the various activities that take place in the industry as a whole.

From sourcing to marketing, you will gain insights that will enable you to address and evaluate the current and emerging ethical and sustainability issues facing every sector globally, as well as analysing possible solutions or developing new ones of your own.

This module will provide you with the elements of business planning as well as the ability to analyse the environment of a business and plan future directions based your findings. Analysis covers topics such as trends, competitors, market and industry influences. Planning-related areas include product and service development, sustainable innovation, finance and marketing. Overall, the module will equip you, as a future manager, with the tools you will need to make strategic and tactical business decisions to provide evidence-based direction to future employers.

This module is designed to equip you with advanced research skills and methodologies critical for academic success and professional development. The content is delivered through a blended learning approach, ensuring flexibility of access to study material and a comprehensive understanding of theories and practices relevant to your project. You will be taught how to conduct research using a range of methodological approaches and resources, including various qualitative, quantitative or mixed methods.

Taking an international attitude, this module focuses on the importance of brand adaptation to meet local market conditions. Assuming the role of Brand Manager, this module challenges you research a new market for an existing brand of your choice, then develop a sales & Distribution plan, and Marketing promotional plan for the first year of the brands entry into their new market.

The global value chain framework will be explored to explain the transformations in production, trade and corporate strategies that have shaped the apparel industry over the past decades. The fashion supply chain is quite unique when compared to other industry supply chains. Understanding how each stage of the supply chain is individual in its business interest but at the same time interconnected to ensure a final product is produced that fulfils market demand.

You will be taken on the full journey of the garment from design, to sourcing factories and or suppliers, to delivery into retailers or distribution centres. International and UK production and local and global sourcing will be studied, and students will gain an understanding of the different supplier types and how these are matched to different aspects of fashion retail business model.

This module offers a comprehensive exploration of marketing principles, focusing on their fundamental functions, drivers, and outcomes, with particular emphasis on the fashion industry. Students will engage with foundational theories and practices, critically examining historical and contemporary fashion marketing techniques alongside digital communication strategies.

Through the analysis of relevant case studies, students will gain an in-depth understanding of the marketing activities and processes employed by leading fashion businesses.

The aim of this module is to introduce you to research skills and methods to allow you to craft your own research proposal, which will support and inform your major project module. You will choose your own area of interest relating to your specialism for research.

The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise.

The outcome may take the form of a written dissertation or a practical outcome with accompanying reflective, critical and contextual material. The main consideration when choosing your topic is that it must be relevant to your programme and you should consider the relevance of this topic to your future academic or professional development.