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Nazlı Alimen


Lecturer in Fashion Business and Promotion

School of Fashion and Textiles

Dr. Nazlı Alimen is a Lecturer in Fashion Business and Promotion. She obtained her Ph.D. from London College of Fashion, University of the Arts London. Her PhD research was an interdisciplinary project: focusing on three faith-inspired communities and their male and female members in Turkey, Nazlı examined everyday Islam as it is experienced and expressed through the body and embodied practices in private and public spaces. The thesis studied the fashion clothing and consumption practices of observant Muslim men and women and investigated the Islamic fashion market in Turkey. In this way, it contributed to knowledge in a variety of different disciplines, such as fashion and clothing, subcultures, and marketing and consumer culture. The thesis is published as Faith and Fashion in Turkey: Consumption, Politics and Islamic Identities (I.B.Tauris, 2018).

Nazlı holds a BA degree in Clothes Industry and Fashion Design from Gazi University (Ankara, Turkey) and MBA degree from Izmir University of Economics (Izmir, Turkey). Nazlı obtained her MA degree in Brand Management from Istituto Marangoni (Milan, Italy) and completed a short programme on ‘Fashion in the Twentieth Century’ at Parson’s School of Design in New York.

Nazlı’s research interests extend to a wide range of areas and topics, including fashion and dress, material and visual cultures, and marketing and management, such as social media and online shopping. She has undertaken several marketing and consumption research projects and delivered them at numerous scientific conferences. Nazlı also published articles in peer-reviewed journals and contributed to an edited book with a chapter on Islamic masculinities in Turkey.

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