- Level: Undergraduate
- Starting: September 2021
- Study mode: Full Time (3 Years), Sandwich (4 Years), Part Time (5 Years)
- Location: City Centre
Studying with us in 2021/22
It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the COVID-19 pandemic. Any arrangements put in place by the University for the 2021/22 academic year will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.
Want to study event management in Birmingham? Our BA (Hons) Event, Venue and Experience Management degree allows you to take a year-long placement in industry.
Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.
This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management.
What's covered in the course?
Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management.
Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.
Why Choose Us?
- This course is CMI accredited. The Chartered Management Institute (CMI) is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.
- The course has the support of external management professionals from the wider West Midlands area. Paul Willcock, President of Genting UK, said "This course is an exciting and innovative course that offers fantastic pathways into the industry".
- On all of our courses you will gain a professional focus and real world experience of event management, ensuring you are equipped to make an immediate impact in the world of events. You have the opportunity to embark on a year-long sandwich placement as part of your degree course.
- Recognising the global scope of the events industry, our course has a clear international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, ranging from our successful international travel scholarships scheme, through which you can spend a summer working for a charitable organisation overseas, to one of our many overseas study exchange programmes.
- You will have the opportunity to be involved in placements, internships, project fieldwork, workshops, and attendance at conferences within the leisure and events industry which will enable you to gain the experience needed to kick start a successful career in the industry. You will get the chance to go behind the scenes at iconic event venues such as the Genting Arena and the International Convention Centre (ICC).
- As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd on graduation.
- We put a heavy emphasis on the hands-on skills needed in modern event management, with practical assessments as well as exams.
- You will study in our state-of-the-art City Centre Campus, ideally located for you to take advantage of our links to Birmingham’s business district, one of the largest in the UK
- The course will prepare you for a variety of roles such as Event Manager, Venue General Manager, and Guest Experience Manager. These would be based in public, private, or voluntary sector, a multinational company, a local organisation or your own business.
Find out more
Open Days
Our Virtual Open Day for this course will take place on 22 November 2020. Book now and we will email you with a link to the Virtual Open Day for your subject area of choice.
Register your interest
This course is open to International students
Discover Birmingham City Business School
Visit our School site for more student work and extra information.
I AM BCU
Peggy Powell
Peggy's original hopes for going to university all fell apart when she left mainstream education at the age of 12.
Course Accreditations
Subject to approval
This course is in the final stages of approval to ensure it meets the very highest standards of quality, creativity and applied learning.
Entry Requirements
We accept a range of qualifications, the most popular of which are detailed below.
Essential Requirements
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BBC or 112 UCAS tariff points from a maximum of 3 subjects. |
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| GCSE |
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| Irish Leaving Certificate (Ordinary Level) |
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| Scottish National 5 |
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| UK Qualification | Requirements 2021/22 | |
| A level and Advanced VCE |
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| AAT Diploma in Accounting (QCF) |
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| Access to HE Diploma |
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IBO Certificate in Higher Level |
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International Baccalaureate Diploma |
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IFS / LIBF Diploma in Financial Studies |
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Irish Leaving Certificate (Highers) |
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OCR Cambridge Technical Extended Diploma |
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OCR Cambridge Technical Diploma |
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OCR Level 3 Cambridge Technical Extended Certificate OCR Level 3 Cambridge Technical Introductory Diploma |
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Scottish Advanced Higher |
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Scottish Higher |
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T-Levels |
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Advanced Welsh Baccalaureate - Skills Challenge Certificate (first teaching September 2015) |
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Welsh Baccalaureate Advanced Diploma – Core (awarded until 2016) ESW/KS Combined component |
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| If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS. Further guidance on tariff points can be found on the UCAS website. |
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Additional information for EU/International students
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Applications from international applicants with equivalent qualifications to 112 points are welcome. Please see your country page for further details on the equivalent qualifications we accept. In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table. |
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| English language requirements 2020/21 | ||
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6.0 overall with 5.5 minimum in all bands If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information. |
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| Other accepted qualifications | Visit our English language page | |
From A/AS Level with a minimum of 2 A Levels
Don’t meet our entry requirements?
You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:
- UK students
- International students
Award: BA (Hons)
Starting: Sep 2021
- Mode
- Duration
- Fees
- Full Time
- 3 Years
- £9,250 per year
- Apply via UCAS
- Sandwich
- 4 Years
- Show fees
- Apply via UCAS
- Study Year £9,250
- Placement Year £1,650
Sandwich Fees
Our Sandwich courses incur a fee during the placement year, the costs for years when you attend the university for study, and the cost for the placement year are shown here.
- Part Time
- 5 Years
- £1,600 per 20-credit module
Award: BA (Hons)
Starting: Sep 2021
- Mode
- Duration
- Fees
- Full Time
- 3 Years
- £13,200 per year
- Sandwich
- 4 Years
- Show fees
- Study Year £13,200
- Placement Year £13,200
Sandwich Fees
Our Sandwich courses incur a fee during the placement year, the costs for years when you attend the university for study, and the cost for the placement year are shown here.
If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
Register with UCAS
Login to UCAS
Complete your details
Select your course
Write a personal statement
Get a reference
Pay your application fee
Send UCAS your application
International students
There are three ways to apply:
1) Direct to the University
You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.
2) Through a country representative
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
3) Through UCAS
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
Personal statement
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Course choice
Why does this course appeal? What areas are of particular interest?
Career plans
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Work experience
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
School or college experience
Highlight skills gained at school/college, eg summer schools or mentoring activities.
Non-accredited skills or achievement
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
Fees for part time students
If you study this course part-time or via distance learning, you will be charged on a pro-rata basis. This means your fee will be calculated per module.
Additional costs
There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).
Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
Accommodation and living costs
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
Worried about personal statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
Financial Support
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Year One
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits). |
Year Two
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits). |
Final Year
In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits). |
In order to complete this course, you must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules. |
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All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
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Event, Venue and Experience Management (EVE) integrates theory and practice. As such, teaching methods are designed to be diverse, inclusive and to reflect the global context in which you will operate upon graduating.
Methods include face-to-face, blended and independent learning, through a combination of lectures, tutorials, workshops, work-based learning, ‘real-world’ projects and management games.
The methods by which you are assessed reflect the diverse nature of the skills an EVE graduate needs and typically include - but are not restricted to - coursework reports, essays, examinations, live company projects, posters and presentations. Your assessments will include individual and group work, to mirror the real world of work.
A course strength is the emphasis on practice-based assessment where the focus is on enabling development of the knowledge and attributes required of an event, venue and experience manager.
Our Students - Lillie Hall
This summer I was given the amazing opportunity to work at ‘Leeds Festival’, working for the company ‘Festival Republic’. The role I successfully secured was that of Campsite Zone Manager. I had a campsite full of tents, and an area of camper-vans that I personally managed.
This was an extremely big challenge, which entailed managing multiple different teams including security, volunteers and a car parking team. The responsibility was extremely high and if anything had gone wrong, for either me or my teams, it was on my shoulders.
I learnt an incredible amount about what goes into the processes behind festivals and events themselves, having a good look behind the scenes at why things happen the way they do and how - an opportunity I am incredibly grateful to have had. By the end I felt that not only had I learnt an incredible amount, I was excited to begin my journey within the events industry.
Chartered Management Institute
This course is accredited by the Chartered Management Institute (CMI). This means that you can achieve the Level 5 CMI Certificate in Management and Leadership alongside your degree. The award is conditional on successfully completing the Honours degree programme in the appropriate module areas.
Overseas opportunities
There are a variety of exciting possibilities open to you, ranging from our successful international travel scholarships scheme, through which you can spend a summer working for a charitable organisation overseas, to one of our many overseas study exchange programmes.
Further study
After completing the course, you could progress onto one of our Master’s courses, namely MSc Management Consultancy, MSc International Management or MSc International Human Resource Management.
What our students say
"Before uni I pushed myself out of my comfort zone, and as a result, organised events for charity and for the student body. This course offered a platform to turn my new found love into a career."
Shannon Parkher, Event, Venue and Experience Management student
You will have opportunities to undertake live projects with real employers, and study contemporary relevant event, venue and experience issues, developing the capability to manage the complexity and uncertainty of the contemporary workplace.
EVE incorporates modules specifically designed to build a professional and independent approach to study which facilitates lifelong learning.
Industry Expertise
At every stage of this course, we have looked to include industry leaders, using their advice to shape our curriculum.
- Paul Wilcock, President of Genting UK
- Dr Sue Waldock, Group HR Director, The Rank Group PLC
- Adrian Fawcett, Chairman of Gala Leisure and Chairman of Park Holidays UK
Placements
Connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) will provide you with the opportunity to access placements. You will supported in this by the course academics and designated placement office.
OpportUNIty
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
BCU Graduate+
Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.
Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.
More about Graduate+
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here.
- Find out how to improve your language skills before starting your studies.
- Find all the information relevant to applicants from your country.
- Learn where to find financial support for your studies.
The UK remains one of the world's leading study destinations
The UK remains one of the world's leading study destinations for international students.
The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination.
Birmingham City University International College (BCUIC)
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Our Facilities
We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.
The Curzon Building
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.
The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.
The Curzon Building also features:
- An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
- Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
- A modern 300-seat food court with space to study and socialise
- Brand new, accessible IT facilities with full Office365 for all students for free
- Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point
Event, Venue and Experience Management Staff
Find out more about the experiences and expertise of our Event, Venue and Experience staff.
Dr Richard Oddy
Senior Lecturer and Programme Director
Dr Richard E. Oddy is a Senior Lecturer and Course Director specialising in Marketing, Sport, Event and Esports Management. He has developed and launched a number of new courses in these specific fields, and has over a decade of teaching experience at both undergraduate and postgraduate level.
Professor Chris Edger
Professor of Multi-Unit Leadership
Professor Chris Edger holds the chair of Multi-Unit Leadership at Birmingham City Business School (BCBS), Birmingham City University. He has also taught at the University of Birmingham and the Warwick Business School, where he was the winner of several teaching excellence awards on the Warwick MBA Programme.