Cookies and Privacy

The University uses cookies on this website to provide the best experience possible including delivering personalised content on this website, other websites and social media. By continuing to use the site you agree to this, or your can go to our cookie policy to learn more and manage your settings.

Digital Marketing - BA (Hons)

  • UCAS Code: P647
  • Level: Undergraduate
  • Starting: September 2021
  • Study mode: Full Time (2 years)
  • Location: City Centre
In order to get you to the correct application form, we need to ask you a couple of questions:

Studying with us in 2021/22

It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the COVID-19 pandemic. Any arrangements put in place by the University for the 2021/22 academic year will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.

Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:

  • Digital is the shared digital media experience between brands, users, technologies and trends.
  • Marketing is how marketers add value to their brands and user experiences by fulfilling desires.

It’s a powerful mix where you’ll be working with professionals to learn key skills in the fast-paced digital communications industry. You’ll find yourself making simulated advertising campaigns with agencies like Mediacom, or delivering marketing solutions to content brands like the BBC, or using the latest technologies to produce exciting events, interactive experiences and games for clients like Codemasters.

BA Digital Marketing is employment-led and teaches with a practice-based, knowledge-applied approach, where tutors and industry professionals work with you in classes and assignments to help you develop and grow your personal and professional development. 

What's covered in the course?

You’ll be based in the School of Games, Film and Animation, at the City Centre Campus where you will engage in practical workshops, digital media production, lectures and assignments with your peers, tutors and industry mentors.

We’ll give you your own laptop to use for the duration of the course, state-of-the-art resources to work in and top industry mentors to work with.

As you progress through the course you will build a knowledgeable skillset that gives you proficiency and know-how across disciplines and specialist expertise within them. Along the way, you’ll build a tangible ‘portfolio of practice’ that showcases your work and proves your professionalism; you’ll be making and delivering real media assets for real clients in the real world.

This course aims to answer the creative industry’s calls for savvy digital talent to exploit new opportunities and trends in emerging markets and technologies.

This means you’ll be looking for ways to reimagine trends, build brands, find fame, add value, optimise content, disrupt behaviours and monetise ideas across a range of media, platforms and channels.

To do this you’ll need to understand how it all works, and your BA Digital Marketing course has the answers in a rich combination of options and projects.

The Digital Marketing course has given me 'access all areas' and hands-on experience with top advertising agencies, real work placements and industry mentors. I've got a proven portfolio of professional work and my final project is with the UK's most successful agency AMV..." David Murawski (graduated 2016)

Why Choose Us?

  • Students are satisfied with this course! We scored 92 per cent for overall satisfaction in the National Student Survey 2019.
  • Proven two-year accelerated BA Honours Degree programme.
  • Dedicated studio and state-of-the-art resources.
  • Award winning tutors (BAFTA, D&AD, RTS) with decades of experience in industry.
  • MacBook Air supplied for the duration of the course.
  • Industry placement opportunities with top agencies and clients.
  • Project-based, experiential learning with professional mentors.
  • No exams! Coursework assignments building to final project and portfolio of practice.


Students outside Millennium Point

Open Days

Our Virtual Open Day for this course will take place on 22 November 2020. Book now and we will email you with a link to the Virtual Open Day for your subject area of choice.

Register your interest

This course is open to International students

NTI Right Column

Discover School of Games, Film and Animation

Visit our School site for more student work and extra information.

Visit the School website

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

120 UCAS points

  • GCSE English Language at grade C/4 or above
  • GCSE Maths at grade C/4 or above
  • Must have been achieved at the point of enrolment
Irish Leaving Certificate (Ordinary Level) See level 3 entry under Irish Leaving Certificate for full details
Scottish National 5
  • English Language at grade C or above
  • Maths at grade C or above
  • Must have been achieved at the point of enrolment

Minimum overall score of 6.0, with 6.0 in writing and no less than 5.5 in the remaining three skills.

A Level and Advanced VCE
  • BBB / 120 UCAS points
  • Excluding subjects General Studies & Critical Thinking
  • A maximum of 4 subjects are considered. These can be other A/S Levels (as long in a different subject) A-Levels or Level 3 equivalents.
AS and AS VCE Considered with a maximum of 3 other Level 3 qualifications (AS Levels must be in different subject to A-Levels) to obtain 120 pts
Access to HE Diploma
  • Pass with 60 credits overall. At least 45 credits at Level 3 with 20 credits at merit or distinction
  • Information, Communication Technology and Business subjects preferred but other subjects also considered
  • Pearson BTEC National Extended Diploma (2016 – present)
  • Pearson BTEC Extended Diploma (QCF) (2010 - 2016)
  • BTEC Level 3 National Diploma (2002 – 2010)
Foundation Studies (Art and Design, and Art, Design & Media) Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
IBO Certificate in Higher Level
  • Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they obtain a total of 14 points or above from three Higher Level Subjects
  • Considered with other acceptable level 3 qualifications to meet 120 UCAS Tariff Points
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above Standard Level Maths, grade 5 or above from the IB Diploma will be accepted
International Baccalaureate Diploma
  • Obtain a minimum of 28 points overall
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above Standard Level Maths, grade 5 or above from the IB Diploma will be accepted
Irish Leaving Certificate (Highers) Pass the Irish Leaving Certificate with a minimum of 120 tariff points, achieved in five Higher level subjects. This must include English Language and Maths taken at either Ordinary Level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level minimum grade H1/H7 (or A-D / A1-D3 up to and including 2016
OCR Cambridge Technical Extended Diploma DDM
Scottish Advanced Higher
  • Achieve a minimum of 120 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers.
  • Where three Advanced Highers have been taken achieve a minimum of grades CCC
  • Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CC in two Advanced Highers plus grades of CC in two Highers).
UAL Extended Diploma in Art & Design Merit overall / 120 UCAS points
Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Additional information for EU/International students

Please see your country page for further details on the equivalent qualifications we accept.

In addition to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.

EU/Non-EU (International) Qualifications Requirements

Minimum overall score of 6.0, with 6.0 in writing and no less than 5.5 in the remaining three skills.

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses).

Country-specific entry requirements and qualifications.


International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).

Mature Applicants

Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.

From A/AS Level with a minimum of 2 A Levels

Don’t meet our entry requirements?

You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:

Home student International student

  • UK students
  • International students

Award: BA (Hons)

Starting: Sep 2021

  • Mode
  • Duration
  • Fees

Award: BA (Hons)

Starting: Sep 2021

  • Mode
  • Duration
  • Fees
  • Full Time
  • 2 years
  • £14,500 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Guidance for UK students


UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Additional costs

Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items.

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Worried about personal statements?

Worried about personal statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year one

Teaching methods may include practical sessions, lectures and group debates, featuring input from both University staff and guest lecturers from industry, providing you with a wide range of practical knowledge and insight. 

In order to complete this course you must successfully complete all the following CORE modules (totalling 160 credits):

Digital Marketing Primer
20 credits

It’s all about you! This Digital Marketing Primer places your own personal and professional development at the centre of the competitive job market. The objective is to give you the understanding and confidence to sell yourself and your ideas to your peers and potential employers.

Audiences and Brand Development
40 credits

Meet the agency! You will take a ‘live’ brief from an advertising agency account manager. The objective is to identify a new audience for an existing client by raising brand awareness through a digital marketing campaign.

Research Methodologies
20 credits

Get to know your audience! Your client and your agency need to reach a challenging target market; this module gives you an introduction to audience segmentation through industry theory and professional practice.

Planning and Strategy
40 credits

You are the media planner! You’ll work with a global brand to build on your market research skills, using your insights to make a difference in the real world.

Collaborative Practice
40 credits

The module is an opportunity to learn and critically reflect on the skills of collaboration by enabling you to create an interdisciplinary project with students from complementary disciplines. You will be tasked with completing a project over a short development / production period. This project may be set either by an academic or course industry-partner.

In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules:

Interactive Entertainment, Development and Implementation
20 credits

The module is an opportunity to learn about the nature of interaction within game products and experience the challenge and thrill of developing a fun, gaming experience.

The ethos of the module is that of a ‘Game-jam’, where student teams will be tasked with completing a game brief inspired by either; a broad theme, a defined genre or a defined reference product. This project will be small in scope and scale, a micro-project.

Narrative Entertainment Script and Production
20 credits

The module is an opportunity to learn about the nature of storytelling, audience engagement and the variety of methods and tools a writer or communicators has at their disposal to engage, inform, excite and elicit emotional response from the audience.

Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Year two

In order to complete this course you must successfully complete all the following CORE modules (totalling 180 credits):

Contemporary Market Research Methods
20 credits

Get to know your market! You will receive a brief with the objective of delivering a market research report that helps to better understand the sector, its existing and potential consumers.

Methodologies for Digital Marketing Campaigns
40 credits

You are the digital media executive at an agency! You’ll work on a global entertainment brand, tasked with developing a digital marketing plan. You’ll need to develop an understanding of a new agency planning methodology and employ its techniques in providing digital only recommendations to support all their digital communications.

Content Marketing
20 credits

You are the creative team! You’ll be delivering a digital content marketing plan and some prototype assets to pitch to your client. This is your chance to showcase your digital marketing expertise and you’ll be using the framework recommended by the Content Marketing Institute (CMI).

Professional Practice
40 credits

The module is an opportunity to learn and critically reflect on the skills of collaboration &/or your own professional practice. The module enables you to create either an interdisciplinary project with students from complementary disciplines or your own self-defined project.

Major Project
60 credits

The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio.

In your first year, you will work closely with your marketing colleagues, tutors and industry practitioners to learn new insights and develop your professional approach to digital marketing and advertising projects.

You’ll learn how brands are built, how they reach their audiences and how you can add value and shared experiences to these through strategic and creative user journeys that optimise digital media channels and returns on investment.

In the summer semester, you will join forces with your Digital Art, Video Games Development and Film Promotion colleagues to put your learning into practice. You’ll be working on ‘live’ briefs with top agencies, industry partners and clients like the BBC or Sony to deliver real projects that prove your proficiency in the digital marketing sector.

In your second year, you will consolidate your own digital marketing expertise through professional practice placements and your own, self-defined Final Major Project. In this, you will choose to write a dissertation or produce a practiced-based portfolio of work that is employment-led. This is all about your choices and your professional development.

So far, Digital Marketing students have used this final project to work on a national advertising campaign for the government through the UK’s most successful advertising agency AMV, international movie channel launches with branding agency Red Bee Media and automotive launches with digital agency MediaCom.

Learning from industry professionals

Find out more about the inaugural Forward 2020 conference which gave students the chance to hear from and network with leaders in the digital marketing industry.

Assessment methods

You'll be assessed in a variety of different ways, including practical project work – both group and individual - presentations, written reports, practical portfolios as well as oral exams.

You are also assessed on your work within a project delivery team whilst you are based within our simulated studio environment.

Assessment is embedded into the course, which will mean your learning experience isn't interrupted by exams; allowing you to concentrate on becoming an effective team member.

Examples of classroom projects

Think jam logo

1. Agency: ThinkJam

Cinema chains and Hollywood studios want lucrative teenage audiences in their movie theatres. Your brief is to build a social media campaign so get the real ‘red carpet’ experience of film-going glamour… not the dodgy download.

mediacom logo

2. Agency: MediaCom

MG Rover launching a new SUV into the UK car market. Your brief is to optimise Search around your brand, build a bespoke landing page for your product, bring target audiences to experience a test drive and persuade them to make the purchase!

Take a look at how students worked in interdisciplinary teams as part of a live project with Red Bee Media, an international broadcasting and media services company.

Further Study

For successful graduates there is a natural progression from BA Digital Marketing to MA and MSc Future Media: Pro, which is a one year accelerated masters degree focused on exploiting digital media and marketing opportunities through emerging technologies and advertising agency techniques. Students taking this option can gain an undergraduate and postgraduate degree within three years.

Enhancing your employability skills

Workplace simulations, placement activities and industry standard projects are all key pillars in the course content. In addition you’ll be working closely with professional practitioners, top agencies and prestigious clients to develop and deliver your assignments.

There are visiting specialist lecturers, Honorary Fellows and industry experts who you’ll meet on field trips or in class and these professionals frequently work with you and your fellow students as mentors.

Towards the end of your studies you’ll complete a final major project and this may lead you to working directly with a client. This direct professional contact will give you the experience, confidence and freedom to put into action all you’ve learned during your studies. It will also give you a proven track record of professional placement activity and a portfolio of work to showcase your abilities.

On top of this course specific experience you’ll gain, the University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject-based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university. The key components of the award are:

  • A personalised approach for each and every student.
  • A range of activities that helps you to build Continuing Professional Development points towards completion of your award.

Allied with this course-specific experience you will also have access to a range of support staff and services from the University’s careers service, who can help with:

  • Reviewing CVs, covering letters and application forms
  • Career planning and decision making
  • Preparing for interviews and assessment centres
  • Developing portfolios
  • Networking with employers
  • Advice about self-employment and entrepreneurship


Placement activities on the course range from the collaborations you share with our industry partners in your assignments to actually working for clients that the University introduces you to as part of the programme.

In your assignments, you’ll find yourself taking various briefs from your tutors, clients looking after brands, and agency strategists and planners who run prestigious accounts. You’ll be taught how to use the tools of the trade and expected to deliver your work to industry standards. Sometimes your placement activities will take the form of a brief only and at other times you may find yourself on projects where you are heavily involved with your client and hold regular milestone reviews of your progress.

By the end of your second year you are able to demonstrate professional proficiency and channel this into your Final Major Project. This is where most of our students develop employment-orientated relationships with the mentors of their choice. It’s these kind of relationships that build valuable professional contacts, promote networking across the industry and often lead to internships and eventually jobs for our students. You will be encouraged to engage with industry professionals throughout the programme and your tutors will make every effort to introduce you to contacts across the digital marketing and advertising and sector. 


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Graduate stories

Lauren Currie employability_Digital Marketing

Lauren Currie 
Account Executive, Superhero

“Every day in my job is different which makes it fun! We are constantly working on a range of exciting creative briefs for clients, which include: Bethesda, Penguin, Studio Canal and Playmobil. My main responsibility is to assist with campaigns, productions and manage all social channels. I really enjoy it and the skills I learned on the course, from graphic design to marketing techniques have been incredibly useful."  

Find out more about Lauren's role


BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

Graduate jobs

Links to industry

In addition to delivering specialist lectures and hosting field trips our industry partners get involved in structuring your course, updating the content as the digital landscape evolves and helping to frame your assignment briefs.

These partnerships include some very prestigious industry players and you should take time to explore what it is that they do in this highly creative environment of innovation and communication:

SapientNitro describes itself as “a new breed of agency for an always-on world… SapientNitro is redefining how stories are told across brand, digital and commerce”.

ThinkJam represents some of Hollywood’s biggest studios and markets their movies globally. Since 2004 they’ve delivered nearly 2,000 campaigns for the clients who range from famous film makers to global publishers, distributors and celebrities. 

AMV was named ‘most successful agency in the UK’ by the advertising industry’s leading creative professional association, the D&AD, as well as ‘Creative Agency of the Year’ at the 2016 Creative Circle Awards and ‘Agency of the Year’ at the British Arrows Awards. AMV’s client list is epic.

Other top agencies we work with include FOUND, MediaCom, Red Bee Media, UNRULY, Chapter, Hunterlodge, BBC Creative, Bulb, Nimbletank, Ogilvy One and Lambie-Nairn. 

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

The UK remains one of the world's leading study destinations

The UK remains one of the world's leading study destinations for international students.

The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Parkside and Curzon Buildings

Our School of Games, Film and Animation is based in the Curzon Building, a £63 million development, located on our City Centre campus.

We help you learn a specific discipline such as digital marketing, programming or art and put that discipline into practice by offering flexible teaching space, dedicated development studios and open access work areas for group projects, as well as course-specific facilities.

Gamer Camp

  • Dedicated games development studio space.
  • Apple and Android target devices.
  • One high spec PC for game development per code and art student and high spec laptop per business student. As a Gamer Camp student you have your own PC and desk in a games development studio.
  • Wacom Cinetiq graphics tablets for selected art roles, such concept, GUI and character.
  • PlayStation 4 development and test kits. We were one of only five universities in Europe to receive PS4 Dev at launch.
  • PlayStation VITA development and test kits.
  • Perforce Source Control.
  • Hansoft Project Management software.

Two-Year Fast-Track

  • High spec PC laptop (Games Development, Digital Art and Design and Production) for the duration of the course.
  • MacBookAir laptop (Digital Marketing) for the duration of the course.
  • Dedicated studio space for projects.

Future Media and Film Futures

  • Access to dedicated studio space including iMac computers to deliver projects with external clients.
  • IMDB Pro.

Mike Villiers-Stuart

Senior Lecturer in Future Media and Digital Communication

Mike has spent 30 years making creative marketing and advertising content for big brands like Centrica, global media giants like the BBC and international advertising agencies like Saatchi & Saatchi. Along the way, Mike’s work has won prestigious awards like BAFTA, D&AD Gold and RTS while launching digital channels for international broadcasters as well as consulting for NGOs and commercial clients in Africa, the Middle East, Europe, Russia, Asia and the Americas. Mike’s professional skill is in making short-form branded content and Mike’s teaching philosophy is “practice-led, knowledge-applied” around brand development, campaign strategy and ‘right-first-time’ creative solutions across established and emerging territories, platforms and channels.  

Kirstie Smith- NTI Senior Lecturer

Kirstie Smith

Senior Lecturer

Kirstie has extensive experience in B2C markets and currently works for clients in the marketing agency, fashion lifestyle, automotive, leisure, hospitality and food sectors. Her work focusses on driving revenue through co-ordinated social media and digital strategy, consultancy and training.

Before setting up her own agency in late 2017, Kirstie headed up a team of Social Media and Community Managers at Connecting Element in Birmingham, managing over 30 social media channels with a combined community of over 6 million people.

She has been at the forefront of scores of innovative and creative campaigns for clients including  P&Co, Toby Carvery, Harvester, Miller & Carter steakhouse, (Mitchells & Butlers), various Carlsberg House of Beers brands, University of Birmingham, Me & My Golf, Tilda Rice, Engage Mutual, Puma, Smart Insights, Johnson Press, Prozone Sports…to name a few.

When she’s not working or teaching, she spends her time renovating a grade II listed jewellery workshop, where she’s creating a home and workspace.

 She also blogs about Social Media with her good pal Jacky, over at Two Social Girls.

Mark Brill profile

Mark Brill

MA Creativity, Making and Innovation Practice Course Leader

Mark Brill brings over 25 years experience in digital channels, creative innovation and emerging technologies.

He is a leading innovation strategist working with global brands, start-ups and third sector organisations. Mark’s focus is on the creative application of technology, in which he is researching and developing concepts for the Internet of Things and artificial intelligence. This has led to projects in creative innovation (STEAM Disrupt Lab), music and dementia (Memory Tracks) and sustainable, circular fashion (The Connected Wardrobe).

He is a thought leader, media commentator and regular keynote speaker at events worldwide.

Read Mark's full profile

Venita Staff Profile

Venita Pereira


Venita has previously worked on a number of titles on a variety of platforms including the mobile hit Sonic Dash and at many games studios from nDreams, SEGA and Jagex going all the way back to old veteran studios such as Team17 in Wakefield.

Read Venita's full profile