Final Year BA (Hons) Digital Marketing students from our Content Marketing module were invited to take part in a live industry brief with Breaks, a creative advertising agency in London. From the cohort, nine students were selected to pitch their campaign ideas to the agency in February and two, Joel Babedi and Beatrice Odesanya, impressed the agency staff so much they were awarded paid placements.
The students were challenged with creating a digital marketing campaign for the re-launch of the iconic Nike Air Max Sunder. Every team had three roles: planners, creatives, or strategists and they delivered the campaign from brief to pitch mirroring a real-life agency.
Key activities during the project included:
- In depth audience research
- Creative messaging
- Creating a full media strategy
- Outreaching to influencers
- Planning launch events
- Industry standard pitches
Students also had the opportunity to use photography studios, to bring their ideas to life through original content. This campaign gave the students valuable, practical experience developing industry-ready skills and allowed them to work like professionals.
The top three teams had the opportunity to pitch their campaign directly to the Breaks team. After delivering the presentation the winning team secured a paid placement starting in August, where they’ll help shape Nike’s big campaign. This is a huge step forward for them in building their digital marketing careers and turning classroom experience into industry opportunity.
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Beatrice Odesanya, final year student in Digital Marketing, shares her personal experience with us:
"For the Nike SNDR project I took on the role of the planner, my goal was to create a strategy that aligns with NIKE's mission to inspire and innovate. My role involved me researching information on NIKE and our chosen city NYC, looking at what would interest our audience and ensuring project delivery. Despite us having our own individual roles we all worked collaboratively to produce work.
This project allowed me to apply my skills in strategic thinking and creative direction, which are skills I’ve developed over time. Working on this module gave me a valuable opportunity to put them into practice. These skills are essential for pursuing a career as a creative strategist or director.
I think the most challenging part was having to finalise what our main strategy for the launch. As a group we came up with so many different ideas, but we struggled to go with one idea. To overcome this, we first asked for help from our lectures and then we went through all of our ideas to see which would make more sense in the long run. What our first mistake was panicking, instead for future reference I know to ask for help and just constantly check over my work in detail and assess each step and see if it’s worth carrying it out.
One moment that stuck with me was our studio day. I love being in studio, I think it’s such an experience overall and being there by ourselves having to set up, create the scene and take the shots gave us so much creative freedom. It was such a fun day cause we all were able to create work that was fun and enjoyable. As someone who came up with the mood board and shot list for the studio day it was so cool to see my work being brought to life. "
This project is a standout example of how BCU provides opportunities to connect students with the industry. By working on live briefs, collaborating with agencies and allowing students to gain hands – on experience, our students don’t just learn about the industry, their confidence and skills are built up to thrive in their careers from day one.