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Business with Marketing - BA (Hons)

Currently viewing course to start in 2023/24 Entry.

Looking for a business marketing course in Birmingham? Our BA (Hons) Business with Marketing degree offers the opportunity to take a year-long sandwich placement in industry. The course upholds the principles for responsible management education (PRME) defined by the United Nations. It aims to educate future business leaders for a sustainable future....

  • Level Undergraduate
  • Study mode Full Time/Part Time
  • Location City Centre
  • School Birmingham City Business School
  • Faculty Faculty of Business, Law and Social Sciences

Overview

Looking for a business marketing course in Birmingham? Our BA (Hons) Business with Marketing degree offers the opportunity to take a year-long sandwich placement in industry.

The course upholds the principles for responsible management education (PRME) defined by the United Nations. It aims to educate future business leaders for a sustainable future.

Our course will equip you with practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.

You will be working with academics with specialist knowledge and industry practitioners. Our empowering learning environment will further facilitate your learning journey by providing additional support through learning mentors and study buddies. The course will provide you with the opportunity to develop specialist marketing and business skills, and key transferable skills, all of which will help you stand out when it comes to securing employment.

This course is open to International students.

What's covered in this course?

Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness. In addition, you will gain an insight into digital business, exploring how technology has remodelled the business world, and reflect on the accompanying issues around social responsibility and ethical behaviour.

Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.

After gaining a solid grounding in business functions, you will be able to specialise in our Business pathway for your next two years. BA (Hons) Business with Marketing will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry.

Professional Placement Year

This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year (£1,850 for UK students).

Accredited By

Why Choose Us?

  • On all of our courses you will gain a professional focus and real world experience of business, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long professional placement as part of your degree course.
  • Recognising the global scope of business, all our courses have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, including our many overseas study exchange programmes.
  • As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd on graduation.
  • Our Business team have a range of experiences within industry and these will be enhanced by the unique contributions which colleagues in strategy, finance and enterprise can offer.
  • Our module offering is shaped to address perceived gaps in the business industry, meaning you will graduate with in-demand skills.
  • Throughout your degree, you will be working in collaboration with students from other courses, such as Marketing, Management and Accounting, giving you an insight into all aspects of modern day business.
  • You will study in our state-of-the-art City Centre Campus, ideally located for you to take advantage of our links to Birmingham’s business district, one of the largest in the UK. 
  • Following graduation, you will have the opportunity to apply for STEAMhouse Business Incubator membership.

Find out more

Please note this course has changed name for 2017/18. The KIS data below relates to the previous course title.

Studying with us during the Covid-19 pandemic

The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses. Should the impact of the pandemic continue in future years, any additional or alternative arrangements put in place by the University will be in accordance with the latest government public health advice, health and safety legislation, and the terms and conditions of the student contract.

Open Days

Join us for an on-campus Open Day where you'll be able to explore our campus and facilities in person. Booking for the next event isn’t open yet. Register your interest below and we’ll email you as soon as booking goes live.

Next Open Day: March 2023

Register your interest

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

BBC or 112 UCAS tariff points from a maximum of 3 subjects.

Level 2 qualifications
GCSE GCSE English Language or English Literature and GCSE Maths at grade C/4 or above. If you do not have these or are not undertaking them, we accept other Level 2 equivalents, or we may ask you to pass BCU's GCSE equivalency tests.
Irish Leaving Certificate (Ordinary Level) See level 3 entry under Irish Leaving Certificate for full details.
Scottish National 5 English Language or English Literature and Maths at grade C or above. If you do not have these or are not undertaking them, we accept other Level 2 equivalents, or we may ask you to pass BCU's GCSE equivalency tests.
Plus one of the following Level 3 (and above) qualifications
A level and Advanced VCE
  • BBC / 112 UCAS points
  • A maximum of 3 subjects are considered. These can be other A-levels or level 3 equivalents.
AAT Diploma in Accounting (QCF)
  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)
Access to HE Diploma
  • Pass with 60 credits overall. At least 45 credits at level 3
  • Pearson BTEC National Extended Diploma
    (2016 – present)
  • Pearson BTEC Extended Diploma (QCF)
    (2010 - 2016)
  • BTEC Level 3 National Diploma
    (2002 – 2010)
  • DMM
  • Pearson BTEC Level 3 National Diploma
    (2016 – present)
  • Pearson BTEC Diploma (QCF)
    (2010 – 2016)
  • BTEC Level 3 National Certificate
    (2002 – 2010)
  • 112 UCAS points
  • Considered with one A-level or an equivalent level 3 qualification
  • Pearson BTEC National Foundation Diploma (2016 to present)
  • Pearson BTEC 90-Credit Diploma (QCF) (2010 - 2016)
  • 112 UCAS points
  • Considered with one A-level or an equivalent level 3 qualification
  • Pearson BTEC Level 3 National Extended Certificate
    (2016 – present)
  • Pearson BTEC Subsidiary Diploma (QCF)
    (2010 - 2016)
  • BTEC Level 3 National Award
    (2002 - 2010)
  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

IBO Certificate in Higher Level

  • Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they obtain a total of 14 points or above from three Higher Level Subjects
  • Considered with other acceptable level 3 qualifications to meet 112 UCAS Tariff Points
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB will be accepted.

International Baccalaureate Diploma

  • Obtain a minimum of 28 points overall
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB will be accepted.

IFS / LIBF Diploma in Financial Studies

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

Irish Leaving Certificate (Highers)

  • Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in four Higher level subjects. This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1)

NCFE CACHE Level 3 Applied General Certificate in Health and Social Care

  • 112 UCAS points.
  • Can be considered along with A-levels or a combination of equivalent level 3 qualifications

OCR Cambridge Technical Extended Diploma

  • DMM

OCR Cambridge Technical Diploma

  • 112 UCAS points
  • Considered with one A-level or an equivalent level 3 qualification

OCR Level 3 Cambridge Technical Extended Certificate
(2016 – present)

OCR Level 3 Cambridge Technical Introductory Diploma
(until 2016)

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

Scottish Advanced Higher

  • Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers.
  • Where three Advanced Highers have been taken achieve a minimum of grades CCD.
  • Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers).

Scottish Higher

  • Achieve a minimum of 112 tariff points achieved in either five Highers or from a combination of two Advanced Highers plus two Highers.
  • Where only Highers have been taken a minimum of grades BBCCC is required. Where a combination of Highers and Advanced Highers have been taken you must achieve grades of CD in two Advanced Highers plus grades of CC in two Highers.

T-Levels

  • 112 UCAS points (Merit overall)

Advanced Welsh Baccalaureate - Skills Challenge Certificate (first teaching September 2015)

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

Welsh Baccalaureate Advanced Diploma – Core (awarded until 2016)

ESW/KS Combined component

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)
Other Qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Additional information for EU/International students
Essential

Applications from international applicants with equivalent qualifications to 112 points are welcome. Please see your country page for further details on the equivalent qualifications we accept.

In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.

English language requirements 2020/21
IELTS

6.0 overall with 5.5 minimum in all bands

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

Other accepted qualifications Visit our English language page

Fees & How to Apply

Please select your student status to view fees and apply
  • UK Student
  • International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2023

  • Mode
  • Duration
  • Fees
  • Study Year (2023/24) £9,250

Professional Placement Fees

The tuition fee for your first year of study at the university is shown here. Full-time courses with a Professional Placement also incur a fee during the placement year. The fee for your placement year will be £1,850, which is equivalent to 20% of the total full-time course fee.

  • Part Time
  • 5 Years
  • TBC

International students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2023

  • Mode
  • Duration
  • Fees
  • Full Time
  • 3 Years
  • £13,980 in 2023/24
  • Full Time
  • 4 Years with Professional Placement
  • Show fees
  • Study Year (2023/24) £13,980

Professional Placement Fees

Full-time courses with a Professional Placement also incur a fee during the placement year. The fee for your placement year will be equivalent to 20% of the total full-time course fee for that year.

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead.

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites and available through our library.

Free access to Rosetta Stone

All students can sign up to the online learning language platform for free through the Graduate+ scheme.

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Books (optional)

Some modules may suggest that you purchase a key textbook. All module key texts will be in the University library, but in limited numbers. Many students choose to purchase a copy.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience.

Subscriptions (optional)

You may wish to purchase subscriptions to additional journals and websites.

Memberships (optional)

You may wish to join a union or professional body related to this course.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

  1. Register with UCAS
  2. Login to UCAS and complete your details
  3. Select your course and write a personal statement
  4. Get a reference
  5. Pay your application fee and submit your application

Guidance for International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

  • Course choice - Why does this course appeal? What areas are of particular interest?
  • Career plans - If you have a specific career in mind, say how your chosen course will help you pursue this goal.
  • Work experience - Mention any work that is relevant to your subject, highlighting the skills and experience gained.
  • School or college experience - Highlight skills gained at school/college, eg summer schools or mentoring activities.
  • Non-accredited skills or achievement - eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Worried about Personal Statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

*Non-EU students are not required to submit a personal statement when applying for this course.

Course in Depth

Year One

In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits).

Developing Your Personal Brand 20 credits

Business Foundations 20 credits

Principles of Marketing 20 credits

Essential Analysis for Business 20 credits

Business Environment 20 credits

Consumer Behaviour 20 credits

Year Two

In order to complete this course a student must successfully complete all the following CORE modules (totalling 100 credits).

Business Analytics 20 credits

Business Strategy 20 credits

Dynamic Business Issues and Solutions 20 credits

Accounting for Business 20 credits

Routes to Market 20 credits

In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules.

Creative Problem Solving 20 credits

Live Event Experiences 20 credits

Study Abroad 20 credits

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Professional Placement Year (Optional)

In order to qualify for the award of BA (Hons) Business With Marketing with Professional Placement Year a student must successfully complete the following module.

Professional Placement Year 120 credits

Final Year

In order to complete this course a student must successfully complete all the following CORE modules (totalling 60 credits):

International Business 20 credits

e-Business 20 credits

Marketing Strategy and Leadership 20 credits

In order to complete this course a student must choose ONE of the following optional project routes (totalling 40 credits):

Business Advice Project (Major) 40 credits

Business Research Project (Major) 40 credits

Business Start-Up Project (Major) 40 credits

Community Advice Project (Major) 40 credits

Employability Project (Major) 40 credits

Economics Research Project (Major) 40 credits

Business Research Methodology and Practice + Business Research Project 40 credits

Business Research Methodology and Practice + Business Start-Up Project 40 credits

Business Research Methodology and Practice + Community Advice Project 40 credits

In order to complete this course a student must successfully complete 20 credits from the following list of OPTIONAL modules.

One Planet Business 20 credits

Selling and Sales Management 20 credits

Business Process and Systems 20 credits

Strategic Supply Chain Management 20 credits

Continuous Innovation 20 credits

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Download course specification

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Student stories

Shezad Nawab

Shezad combined the skills and knowledge he gained at Birmingham City University with his entrepreneurial flair to establish Deaf Business Services LTD. For further information please visit www.shezadnawab.com

He looks forward to further establishing, and diversifying, his business to include books, TV, charities, public speaking, new business partners and owner products.

Accreditations:

This courses modules are aligned to CIM.

Employability

Enhancing your employability skills

Throughout the programme, you will receive assistance for your own development through co-curriculum activities including dedicated Employability Challenge Weeks and extended induction and transition programmes.

The University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university.

International

Welcome to the Birmingham City Business School, home to students from over 70 countries all around the world!

Birmingham City Business School is one of the UK’s largest, most established and most respected business schools. Our programmes are practice based and many have an international focus, which means your course will be entirely relevant to today’s business world. Almost all of our courses, both at undergraduate and postgraduate level, are open to international students.

We also have links with universities across the world, including Europe, the USA, China, India and Malaysia.

International Services

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Facilities & Staff

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law and Business students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

Our staff

David McGee

Course Leader

David is a teaching fellow in the Business Department within BCU’s Business School. David is actively engaged in research for a Doctoral in Business Administration on the subject, ‘The use of humour of the communication process’. Full Profile

More about David

Dr Shishank Shishank

Senior Lecturer in Operations Management

Dr. Shishank Shishank has a multidisciplinary background with a PhD in Operations Management from the University of the West of Scotland. His PhD brings together both management and engineering concepts and was titled Outsourcing: Decision-making during the stages of Design and Engineering. Full Profile

More about Shishank

Dr Krish Saha

Senior Lecturer

Krish Saha is an institutional economist and currently working as a Senior Lecturer in International Business at the Birmingham City Business School. His research interest includes institutional influence on business performance, country governance, supranational institutions and trade. Full Profile

More about Krish