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Business (Marketing) - BA (Hons) *

  • UCAS Code: NN15
  • Level: Undergraduate
  • Starting: September 2021
  • Study mode: Full Time (3 Years), Full Time (4 Years with Professional Placement), Part Time (5 Years)
  • Location: City Centre

Studying with us in 2021/22

It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the COVID-19 pandemic. Any arrangements put in place by the University for the 2021/22 academic year will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.

Looking for a business marketing course in Birmingham? Our BA (Hons) Business (Marketing) degree offers the opportunity to take a year-long professional placement in industry.

Our course will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.

The course will provide you with the opportunity to develop specialist marketing and business skills, and key transferable skills, all of which will help you stand out when it comes to securing employment.

What's covered in the course?

Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness. In addition, you will gain an insight into digital business exploring how technology has remodelled the business world and reflect on the accompanying issues around social responsibility and ethical behaviour.

Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.

After gaining a solid grounding in business functions, you will be able to specialise in our Business pathway for your next two years. BA (Hons) Business (Marketing) will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry.

Why Choose Us?

  • On all of our courses you will gain a professional focus and real world experience of business, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long professional placement as part of your degree course.
  • Recognising the global scope of business, all our courses have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, ranging from our successful international travel scholarships scheme, through which you can spend a summer working for a charitable organisation overseas, to one of our many overseas study exchange programmes.
  • As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd on graduation.
  • Our Business team have a range of experiences within industry and these will be enhanced by the unique contributions which colleagues in strategy, finance and enterprise can offer.
  • Our module offering is shaped to address perceived gaps in the business industry, meaning you will graduate with in-demand skills.
  • Throughout your degree, you will be working in collaboration with students from other courses, such as Marketing, Management and Accounting, giving you an insight into all aspects of modern day business.
  • Stimulate your learning experience with us by taking part in external initiatives and schemes, such as our Emerald Forest mock hotel simulation.
  • You will study in our state-of-the-art City Centre Campus, ideally located for you to take advantage of our links to Birmingham’s business district, one of the largest in the UK. 

Find out more

Please note this course has changed name for 2017/18. The KIS data below relates to the previous course title.

Students outside Millennium Point

Open Days

Our Open Day for this course will take place in March 2021. Register now and we will contact you when the booking form goes live.

Register your interest

This course is open to International students

Birmingham City Business School

Discover Birmingham City Business School

Visit our School site for more student work and extra information.

Visit the School website

Course Accreditations

This course is recognised by:

Chartered Institute of Marketing

Subject to approval

This course is in the final stages of approval to ensure it meets the very highest standards of quality, creativity and applied learning.

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

BBC or 112 UCAS tariff points from a maximum of 3 subjects.

Level 2 Qualifications
UK Qualification Requirements 2021/22
GCSE
  • GCSE English language and mathematics at grade C/4 or above
  • Equivalent level 2 qualifications can be accepted
  • Must have been achieved at the point of enrolment
Irish Leaving Certificate (Ordinary Level)
  • See level 3 entry under Irish Leaving Certificate for full details.
Scottish National 5
  • English language and mathematics at grade C or above
  • Must have been achieved at the point of enrolment
Level 3 Qualifications
UK Qualification Requirements 2021/22
A level and Advanced VCE
  • BBC / 112 UCAS points
  • A maximum of 3 subjects are considered. These can be other A-levels or level 3 equivalents.
AAT Diploma in Accounting (QCF)
  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)
Access to HE Diploma
  • Pass with 60 credits overall. At least 45 credits at level 3
  • Pearson BTEC National Extended Diploma
    (2016 – present)
  • Pearson BTEC Extended Diploma (QCF)
    (2010 - 2016)
  • BTEC Level 3 National Diploma
    (2002 – 2010)
  • DMM
  • Pearson BTEC Level 3 National Diploma
    (2016 – present)
  • Pearson BTEC Diploma (QCF)
    (2010 – 2016)
  • BTEC Level 3 National Certificate
    (2002 – 2010)
  • 112 UCAS points
  • Considered with one A-level or an equivalent level 3 qualification
  • Pearson BTEC National Foundation Diploma (2016 to present)
  • Pearson BTEC 90-Credit Diploma (QCF) (2010 - 2016)
  • 112 UCAS points
  • Considered with one A-level or an equivalent level 3 qualification
  • Pearson BTEC Level 3 National Extended Certificate
    (2016 – present)
  • Pearson BTEC Subsidiary Diploma (QCF)
    (2010 - 2016)
  • BTEC Level 3 National Award
    (2002 - 2010)
  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

IBO Certificate in Higher Level

  • Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they obtain a total of 14 points or above from three Higher Level Subjects
  • Considered with other acceptable level 3 qualifications to meet 112 UCAS Tariff Points
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB will be accepted.

International Baccalaureate Diploma

  • Obtain a minimum of 28 points overall
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB will be accepted.

IFS / LIBF Diploma in Financial Studies

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

Irish Leaving Certificate (Highers)

  • Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in four Higher level subjects. This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1)

NCFE CACHE Level 3 Applied General Certificate in Health and Social Care

  • 112 UCAS points.
  • Can be considered along with A-levels or a combination of equivalent level 3 qualifications

OCR Cambridge Technical Extended Diploma

  • DMM

OCR Cambridge Technical Diploma

  • 112 UCAS points
  • Considered with one A-level or an equivalent level 3 qualification

OCR Level 3 Cambridge Technical Extended Certificate
(2016 – present)

OCR Level 3 Cambridge Technical Introductory Diploma
(until 2016)

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

Scottish Advanced Higher

  • Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers.
  • Where three Advanced Highers have been taken achieve a minimum of grades CCD.
  • Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers).

Scottish Higher

  • Achieve a minimum of 112 tariff points achieved in either five Highers or from a combination of two Advanced Highers plus two Highers.
  • Where only Highers have been taken a minimum of grades BBCCC is required. Where a combination of Highers and Advanced Highers have been taken you must achieve grades of CD in two Advanced Highers plus grades of CC in two Highers.

T-Levels

  • 112 UCAS points (Merit overall)

Advanced Welsh Baccalaureate - Skills Challenge Certificate (first teaching September 2015)

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

Welsh Baccalaureate Advanced Diploma – Core (awarded until 2016)

ESW/KS Combined component

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)
Other Qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Additional information for EU/International students
Essential

Applications from international applicants with equivalent qualifications to 112 points are welcome. Please see your country page for further details on the equivalent qualifications we accept.

In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.

English language requirements 2020/21
IELTS

6.0 overall with 5.5 minimum in all bands

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

Other accepted qualifications Visit our English language page

From A/AS Level with a minimum of 2 A Levels

Don’t meet our entry requirements?

You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:

Home student International student

  • UK students
  • International students

Award: BA (Hons)

Starting: Sep 2021

  • Mode
  • Duration
  • Fees
  • Full Time
  • 4 Years with Professional Placement
  • £9,250 per year
  • Apply via UCAS
  • Part Time
  • 5 Years
  • TBC

Award: BA (Hons)

Starting: Sep 2021

  • Mode
  • Duration
  • Fees
  • Full Time
  • 3 Years
  • £13,200 per year
  • Full Time
  • 4 Years with Professional Placement
  • £13,200 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Guidance for UK students

UCAS

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Fees for part time students

If you study this course part-time or via distance learning, you will be charged on a pro-rata basis. This means your fee will be calculated per module.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Worried about personal statements?

Worried about personal statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year One

In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits).

20 credits

You will develop and practice the skills you need to make the transition to higher education. You’ll be encouraged to explore and embrace opportunities available within and across faculties, becoming a more independent learner. 

20 credits

Within this multi-disciplinary module, you’ll work with colleagues studying other programmes within the Business School, exploring how to run a business effectively through a business simulation. You’ll run a virtual business, and – with support and guidance – respond to business issues and challenges, rectifying them as you will when it comes to facing such situations in real life.

20 credits

This module will teach you to be able to propose opportunities for the creation of value for a range of stakeholders through the application of marketing concepts and practices in a variety of for-profit and not-for-profit organisations.

20 credits

This module introduces a range of methods and techniques for calculating and analysing data applicable to business. Where possible the calculations are based on real world data and will include some large and complex data sets.

Statistical techniques such as correlation, regression and hypothesis testing will be covered so that business useful techniques such as forecasting to be introduced. Data manipulation, such as the production of Pivot Tables, will be covered, 

20 credits

You will be able to examine the theoretical perspectives that underpin our understanding of organisations and management activities. This module seeks to give you a firm grounding in the philosophies underpinning basic economic/market approaches, why organisations exist, and how and why industries take particular forms at any given time.

20 credits

Providing a sound foundation on which to base future study, Consumer Psychology teaches you an important factor in producing effective marketing. You’ll examine individual (personality, self-identity, attitudes) and group influences (peers, family, culture) linked to a variety of disciplines, enabling you to make effective marketing decisions. An array of factors influence people’s behaviour when it comes to purchase decisions, so this module will ensure you’re aware and knowledgeable of them.

Year Two

In order to complete this course a student must successfully complete all the following CORE modules (totalling 100 credits).

20 credits

The module focuses on the tools and techniques used by operation managers within service and manufacturing institutions, ensuring activities are in line with corporate and market objectives. 

20 credits

Application of business strategy is highly important in every business, bringing together findings from operations, finance and marketing to create important visions and targets. In this module, you’ll discuss key issues, look at case studies and specific information to gain a solid understanding of management strategy application.

20 credits

This module investigates current issues that impact upon business organisations, providing you with a greater awareness of the challenges modern business face. 

20 credits

You will gain an understanding of how financial statements are prepared, as well as being introduced to the language spoken by accounting professionals. 

20 credits

This module aims to equip you with the skills to plan and implement a channel strategy that is appropriate to product or service, selecting relevant intermediaries, channel role, as well as focussing on account management and negotiation techniques. This module demonstrates how marketing links to other areas of business such as sales and category planning and focusses on both the business-to-business and business to consumer relationships, providing that interdisciplinary approach that is outlined in the programme aims.

In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules.

20 credits

The aim of this module is to provide you with ‘real world’ event management experience. Integral to the module will be a focus on group work, enabling you to utilise your event management skills accrued at level 4 to exhibit decision making skills when choosing a viable event to execute, selecting an appropriate venue and promoting the event, and ultimately running their chosen event. The relevant literature is explored, but with a consistent view of the importance of applying theory and planning in practical business contexts.

The module is delivered through a combination of lectures, seminars, tutorials and workshops in which you will be expected to contribute. Case studies from around the world and presentations will also be used in each session and where possible, guest lectures from practicing Events Venue Managers, Team Leaders and Leisure General Managers will be used.

20 credits

The module will allow you to not only understand the tools and techniques used in marketing communications, but apply this knowledge to design and create their own campaigns. 

20 credits

This module explores the concept of UX design, identifying the tools and techniques that organisations can use to enhance the customer’s online journey, along with the IT architecture and operational infrastructure needed to support it.

20 credits

This module responds to the ongoing evolution of the nature and structure of the marketing industry. For example, the increase in smaller, nimbler agencies that respond to today’s digital consumers has led to a need for a multi-skilled graduate. Here graduates are expected to not only have good marketing insight but be digitally and design savvy. This module offers you the opportunity to develop your own visual literacy and understanding of visual communication.

20 credits

Changing or modifying human behaviour remains one of the most intricate and challenging facets of contemporary marketing practice. Often referred to as social marketing, this application of marketing practice, enhanced by the use of sociological and psychological theories and frameworks, is best known for its use in public health campaigns such as anti-smoking, drink-driving, drug abuse, sexual health with the aim of improving the quality of life for the whole of society.

20 credits

This module introduces students to the key elements of retail operations theory and practice that impact consumer’s experiences and store performance. It will consider both the strategic and tactical approaches to developing and managing retail operations, and will focus on specific areas including human resources management, retail law, sustainability and retail strategy developing an interdisciplinary focus in line with the programme aims.

20 credits

This module is designed to allow you to develop your problem solving skills in creative ways. The module will explore understandings of creativity and how creative thinking can make a difference. Problem solving is an important skill for more effective study and employability. This module will examine what a problem is (a gap between where you are and where you want to be) and the importance of imaginative fact finding and redefinition.

 
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Final Year

20 credits

This module provides you with an introduction to the main issues of international business, dealing with the cultural, administrative and economic differences around the world, and how they shape modern businesses. 

40 credits

This module gives you the chance to undertake a substantial piece of relevant research in an area that interests you. Once the topic has been agreed with the course team, you will conduct extensive research, form adequate conclusions and showcase the skills you have learnt so far. 

20 credits

With the business environment undergoing constant changes, organisations can no longer obtain a competitive advantage by simply producing high-quality products. This module will equip you with the knowledge you need to be successful in e-business, using modern techniques to push business products.

20 credits

This module will be a chance for you to develop a strategic marketing plan to support corporate and marketing objectives. You’ll distinguish marketing management techniques and successfully implement the strategic marketing plan. 

In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules.

20 credits

Culture is generally accepted by marketing researchers as one of the most important underlying determinants of consumer behaviour. Geert Hofstede himself has stated that if there is one aspect of business that is culture-dependent, it is consumer behaviour. Considering that marketing is about consumers to begin with, it is crucial for marketers to understand and predict the behaviour of consumers in all markets they serve. As businesses expand into new national and international markets, dealing with differences in cultural values amongst consumers can be quite challenging, which in turn has implications on the development of viable marketing strategies.

20 credits

As a level 6 module, Digital Enterprise contributes to the programmes core philosophy by providing you with the opportunity to apply all of the skills developed to date to a digital enterprise of your making. This will enable you to compose and construct a series of relevant materials to effectively communicate your ideas and apply your professional skills to develop digital artefacts that can be potentially monetised.

20 credits

The international marketer faces numerous challenges that require detailed understanding of global business environment, in order to make complex marketing decisions. This module will explore a range of international marketing topics that will enable students to appreciate the multifaceted nature of cross border marketing decisions and the important role of marketing strategies within international businesses. 

20 credits

The issues of ethics, social responsibility and sustainability in business have moved from the marginal to the mainstream during the last 40 years. With the impact of consumption running at 1.6 planet’s worth of resources each year, society is increasingly looking to develop a long-term, sustainable vision for the future that takes into account not only the economic factors of business, but also considers the social and environmental impact of decisions.

20 credits

This module provides students with a thorough grounding in the techniques of business development needed to achieve organisational objectives. Whilst the module focuses primarily on the sales process within business to business manufacturing and retail contexts, it also explores business to consumer contexts. Employment in sales related careers within the business to business sector represents 8% of total UK employment – one of the UK’s largest sectors of employment and is forecast to grow by 12% by 2020.

20 credits

Creative marketing communication tools and techniques are continuously evolving. In line with the programme aims you will use both academic theory and current industry to develop a full advertising proposal and pitch, mirroring the work that advertising agencies do. This distinct opportunity to develop the skills need to both develop and present advertising concepts is vital for a successful career in this area. Taking this comprehensive view of the industry, you will critique current practices and theoretical concepts in order to create your own campaign.

20 credits

Public Relations is increasingly being used strategically by organisations, profit and non-profit alike, to improve their reputations and achieve organisational goals. As a result, there is a growing demand for graduates who have the skills and understanding to assist organisations in maintaining their reputation through strategic Public Relations.

 
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

A variety of delivery approaches will be utilised throughout the course, including lectures, seminars, tutorials, workshops, peer teaching and learning, project-based learning, experiments, games and technology-enabled learning.

Teaching will consist of variety of different methods and in most scenarios will mirror practice.  Business education is about enabling students to develop their analytical, critical reasoning and creativity skills to meet the demands of the contemporary and enterprising workplace. 

To achieve this, complimentary course delivery methods will be used, alongside established teaching methods.  This will include the use of live projects and practice-based case studies, for both teaching and assessment. A complete Virtual Learning Environment (VLE) will be used to support all modules, enabling you to undertake appropriate independent leaning.

A wide variety of assessment methods are used, and throughout the course you will be expected, with the appropriate support, to deliver both individually and in groups, reports, presentations, essays, project plans, exams and proposals.

Trips and visits

You will have the opportunity to visit a number of leading businesses during your studies, both locally and across the country.  Recently, students visited leading brewery company Sadler’s Ales, gaining an innovative insight into how a successful business runs. 

Student stories

Shezad Nawab

Shezad combined the skills and knowledge he gained at Birmingham City University with his entrepreneurial flair to establish Deaf Business Services LTD. For further information please visit www.shezadnawab.com

He looks forward to further establishing, and diversifying, his business to include books, TV, charities, public speaking, new business partners and owner products.

This course is recognised by the following organisation:

Chartered Institute of Marketing
Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Birmingham City University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Overseas opportunities

During your second year, you have the option to undertake the Study Abroad module, where you can examine an interdisciplinary topic within an international setting. You’ll create a digital story suitable for a range of audiences, and self-reflect on the impact of an international experience.

You can also gain international insight and experience a new culture with our Erasmus exchange programme. Students have spent a term at a number of incredible institutions, including the University of San Diego in the USA, as well as destinations in Cyprus and Denmark.

Our Travel Scholarship Scheme gives you the opportunity to obtain funding in your first or second year to participate in charitable projects in countries across the world including Mexico, Ghana, Nepal, Thailand, Vietnam, China, Zambia and Uganda.

Our students have helped build homes, taught in orphanages, undertaken conservations activities, helped establish social enterprises and worked with underprivileged children. Whatever your skills, there’s something you can do to make a difference to people’s lives.

Further Study

As a business graduate, you’ll have the opportunity to progress to one of our postgraduate courses such as an MBA or one of our MSc Management courses. We’ll provide advice and support to help you to decide what path is right for you based on your interests and career goals.

Because of the wide range of topics covered on this course, you could also go on to study towards professional qualifications in accountancy, human resources or marketing.

What our students say

"The staff are incredibly knowledgeable. Both the course and the University offer a wide range of opportunities to gain extra experience, which is invaluable."

Keegan Brotheridge, Business (Marketing) graduate

Enhancing your employability skills

Throughout the programme, you will receive assistance for your own development through co-curriculum activities including dedicated Employability Challenge Weeks and extended induction and transition programmes.

The University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university.

Placements

You will have opportunity for a placement year for BA Business (Marketing) and BA Business (Analytics) as a sandwich course. 

More about our placement opportunities...

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Our Graduates

Nick Dearmum 700x350Nick Dearmun

Nick chose Birmingham City University because he loved being able to partner up an advertising course with a business course. The advertising course had a few digital modules which were of great interest back in 2008, and of even more interest in this day and age. The lecturers’ real-world experience was a big bonus and stood out for Nick, as they were people he could learn from on top of the University’s curriculum.

Nick worked with Rag’n’Bone Man on his #1 Album, and with Calvin Harris across multiple releases including several #1 singles. He was named in Music Week’s 30 under 30 in 2016. His latest role is as an Account Director at AKQA Los Angeles.

Firewalking

BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

International students are attracted by the broad subjects we cover. It allows them to get a good overview before deciding which areas of business and marketing they’d like to specialise in.

Many students continue to study with us for a postgraduate degree.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our business and marketing course is most popular with international students from:  

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

"As we say here, your career starts as soon as you walk through the door; modules in your first year will cover all the bases for a successful career in business, and allow you to begin specialising in your preferred area down one of our course pathways."

Krish Saha, Course Leader

Nicola Gittins Profile Picture July 2016

Nicola Gittins

Senior Lecturer in Marketing Communications

Nicola Gittins is a Senior Lecturer in our marketing programmes, with an interest in digital marketing and marketing communications, who combines over 15 years' professional industry experience with many years experience of teaching marketing.

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Steve Harris

Senior Lecturer Business Operations and Strategy

Steve Harris has previously worked for Lafarge as both a design draughtsman and quality controller in their manufacturing plant, and then went on to work as an aircraft engineering manager within the Royal Air Force. His research interests currently include business sustainable enterprise and leadership identity. 

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Dr Inge Hill

Senior Lecturer Strategy and Entrepreneurship, SFHEA

Inge Hill has a wide ranging career in government and government agencies, Third Sector organisations, the private sector, running her own consultancy business and working in Higher Education. Inge's focus in her teaching is on sharing her insight into applying strategic thinking to business practice. 

Cindy Millman Profile Picture July 2016

Dr Cindy Millman

Associate Professor in Business / Deputy Head of Department of Strategy, Management and Marketing

Cindy Millman joined the Business School in 2004 after completing her MSc in Management and Marketing (with distinction). Cindy is currently an Associate Professor and Business Subject Group Leader. She provides academic leadership and management of the subject group within the Business School.

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