Hui is supervising a PhD student as the Direct of Study: Jinlong Wu - investigate enterprises’ application of the “Fans Economy”, and the innovative direction of the business model of enterprises based on fans economy in the digital era (PhD).
Hui also acts as the second supervisor for a DBA student.
Wang, H. and Nadda, V. (2015). A Revisit of the Concept of Interactivity and its Dimensions, International Journal of Online Marketing (IJOM), 5(4), 84-109.
Ma, A. and Wang, H. (2020). A Digital Transformation Model for Legal Practices: Formulation and Testing, paper presented at the ICDTI 2020: International Conference on Digital Transformation and Innovation, Amsterdam, The Netherlands, December 3rd – 4th, 2020.
Thorben, H., Wilhelm, L. and Wang, H. (2016), The Impact of Smart Technology on Travel Service Operations in Emerging Economies, paper presented at the 7th CAMOT Cambridge International Conference, Institute for Manufacturing, Cambridge University (IfM), Cambridge, UK, October 8th – 9th, 2016.
Wang, H. (2016), WeChat Red Envelopes – A New Way to Interact, paper presented at Culture and the Creative Economy in Global Context Conference, The China Centre, University of Chester, Chester, UK, February 26-27, 2016.
Wang, H. (2007), Exploring the Contribution of Digital Media within the Development of Marketing Relationships, paper presented at the Portsmouth Business School and Centre for European and International Studies Research, 2nd Joint Postgraduate Research Student Conference, University of Portsmouth, Portsmouth, UK, May 9-10, 2007.
Wang, H. (2009), Investigation on Interactivity Concept and its Dimensions, the 2nd Workshop on Strategy and Marketing, Beijing Jiaotong University, Beijing, China, December 5-6, 2009, granted by the Specialized Committee of Enterprise Strategy and Chinese Association for Development Strategy: High Quality Research Paper and Outstanding Presentation.
Thorben, H., Wilhelm, L. and Wang, H. (2017). Technology-Enabled Experiential Marketing: Promotional Strategies Towards New Service Opportunities, In: V. Nadda, S. Dadwal, and R. Rahimi, Promotional Strategies and New Service Opportunities in Emerging Economies. Pennsylvania: IGI Global.
Wang, H. and Nadda, V. (2014). Interactivity: The Concept and its Dimensions, In: W. Ozuem and G. Bowen, Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities. Pennsylvania: IGI Global.
Rahimi, R., Nadda, V. and Wang, H. (2015). CRM in Tourism. In: N. Ray, Emerging Innovative Marketing Strategies in the Tourism Industry. Pennsylvania: IGI Global.
Human Resource and Marketing Management (HRMM) Scholar’s Bursary: a conceptual paper entitled “Interactivity and Relational Bonds in Relationship Marketing – A Conceptual Review”, September 2007
(Granted by Portsmouth Business School, University of Portsmouth: £1,500)
Other Academic Activity
External Examiner for MSc Digital Marketing Communications programme, University of Central Lancashire: 2018 – 2022
External Examiner for BA (Hons) Business (HKIT Bilingual) programme, BA (Hons) Business programme and MBA (HKMA bilingual) programme, Wrexham Glyndŵr University: 2018 – 2022
Marketing Consultant for T4 Communications T/A Rightcheck, Coventry University Technology Park: 2018 – 19
Digital content contributorfor Jobber, D. and Ellis-Chadwick, F. (2019) Principles and Practice of Marketing (9th edition), Write Case Study Multiple Choice Questions: 2019 – 20
Journal Reviewer for Journal of Knowledge Management: 2016
Journal Reviewer for Journal of Enterprise Information Management: 2014