Launch of New Marketing Journal for Centre for Business, Innovation and Enterprise


Hatem El-Gohary, a Senior Lecturer in Marketing at the Business and Marketing Department (BCUBS) and a researcher for the Centre for Business, Innovation and Enterprise (CBIE) has recently launched the International Journal of Online Marketing (IJOM). The IJOM is a new high profile peer online journal which will encase applied research and provide complete coverage of the opportunities, challenges and current trends encountered by researchers and practitioners in the field of online marketing. The quarterly journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers and educators to present and discuss their experiences and perspectives on important issues in the marketing world. The first edition of the journal is due for release in the next few days.

Although the introduction of a new journal to the world is a challenging prospect, the IJOM has huge potential to become a new phenomenon and philosophy in the assistance of online marketing, and achieve a rapid growth of its readership. The IJOM’s mission is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. The journal will link both practical and theoretical approaches of online marketing to make a proactive contribution to its field.

Hatem El-Gohary is currently the Editor in Chief of the journal and Associate Editor of the International Journal of Customer Relationship Marketing and Management (IJCRMM). Hatem has been involved with the development of the IJOM since its initial planning stages and has worked closely with American publishing company IGI Global throughout the process. Speaking about his work on this exciting new project, Hatem said “I am sure that having such a journal within our school will have a great impact on the school profile as well as the profile of the Department of Marketing and Business. Within this context, I am doing my best to turn this journal into a success story which in turn will make good and proactive contribution to the success of Birmingham City University and the Business School”.

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