Cookies and Privacy

The University uses cookies on this website to provide the best experience possible including delivering personalised content on this website, other websites and social media. By continuing to use the site you agree to this, or your can go to our cookie policy to learn more and manage your settings.

Dr Richard Oddy

Richard Oddy Profile Picture 100x150

Senior Lecturer and Programme Director

Birmingham City Business School
Email:
Richard.Oddy@bcu.ac.uk

Dr Richard E. Oddy is a Senior Lecturer and Course Director specialising in Marketing, Sport, Event and Esports Management. He has developed and launched a number of new courses in these specific fields, and has over a decade of teaching experience at both undergraduate and postgraduate level.

His established record of teaching and learning, and management/leadership in teaching provision, led to him becoming a Senior Fellow of the HEA (the Higher Education Academy). Richard has undertaken research and consultancy projects for a number of organisations including LOCOG (the London Organising Committee of the Olympic and Paralympic Games), England Golf, British Equestrian Federation, Barnardo’s and Macmillan Cancer Support. He is Co-Founder and Chair of ACES (Association for Continuing Education in Esports). Richard has a PhD in Marketing from the University of Birmingham, having previously gained an MBA from Coventry University.

Areas of Expertise
Memberships
Teaching
Research
Publications
Work With Industry
Links and Social Media