Stephanie Rogers

Stephanie Rogers Profile Creative strategist student with focus on research and creating marketing strategies and propositions.

Specialising in advertising in my 3rd year, my main strengths lie in solving advertising and marketing briefs from initial strategy through to final creative output. I enjoy carrying out in-depth research to help me find an insight which I use to create a new proposition to inspire a creative team. Even though my interests lie in the research and strategy, I understand the creative process from the conceptional stage through to the production stage. I have achieved Adobe Certifications in Photoshop, Illustrator, and InDesign.

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Mental Health Week CampaignMental Health Week Campaign

Mental Health Week took place 16-22 May 2016 and this is the campaign i created to get people to think about what they would say to someone with depression to support those people helping those who are suffering from depression.

Mental Health Campaign - What would you say to someone with Depression?Mental Health Campaign - What would you say to someone with Depression?

Graham's PortGraham's Port

My in-depth research led to finding the insight which created the new proposition for the brand which inspired the creative outcomes.

Graham's Port Pre-mixed CocktailsGraham's Port Pre-mixed Cocktails

These are my final outcomes for the pre-mixed cocktails that are targeted at a younger audience.

Old Jamaica Ginger BeerOld Jamaica Ginger Beer

Problem - Insight - Proposition - Outcomes

A campaign created from start to finish using the consumer insight found.