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Alex Harris

A visual communicator and problem solving designer with a passion for packaging design, brand identity and information design.

How we process design How we process design

This piece has been strongly informed by my dissertation focusing on how we as consumers observe and process design to purchase what we do Developing as a designer, curiosity of why we do what we do has always been an intriguing concept. This piece has been inspired by consumers for consumers.

Frosties re-identity
Frosties re-identity Frosties re-identity

Tasked with establishing a new identity for Kellogg's Frosties with the aim of encouraging a more family orientated product as opposed to just Children and teenagers This project created a really interesting insight into different approaches. These designs also feature a new nutritional labelling concept, which aims to provide clarity amongst ever increasing ambiguity utilising colour and shape coding.

Flycatcher tequila

Flycatcher tequila bottleFlycatcher tequila

This was an incredibly exciting brief for me aiming to subvert the common associations of tequila and transform it into a socially responsible drink for consumers to explore with. This brief also provided an opportunity to position tequila as a luxury drink and provide a sumptuous experience