Dr Colette Jeffrey

Associate Professor of Wayfinding & Inclusive Design

School of Visual Communication

Dr Colette Jeffrey is an Associate Professor of Wayfinding and Inclusive Design at Birmingham City University where she teaches wayfinding and graphic design on the BA(Hons) Graphic Design course, supervises PhDs, and researches real-world wayfinding behaviour. Her PhD investigated why people get lost in buildings and the influence of information design, architecture, and the navigator’s ability which links to her professional experience as Wayfinding Design Director at two global design agencies.

Colette led multi-disciplinary teams researching and designing wayfinding information for hospitals, universities, airports, museums, arenas, and cities. She co-wrote the official NHS hospital wayfinding guidance and advised on inclusive wayfinding for . She is a Fellow of the Royal Institute of Navigation. She is Senior Fellow of the Higher Education Academy. Colette continues to share her ideas on graphic design, inclusive wayfinding systems and wayguiding at international talks, seminars, consultancy work and publications.   

Current Activity
Areas of Expertise
Postgraduate Supervision
Work With Industry
Links and Social Media