Music Business - BA (Hons)
Currently viewing course to start in 2023/24 Entry.
Do you want to create music media content, plan, promote and manage live music events, create your own music enterprise, develop project management skills, understand music promotion and PR, or have an interest in music as relating to wider creative and cultural industries? Then our BA (Hons) Music Business degree is the ideal course for you....
- Level Undergraduate
- Study mode Full Time
- Location City Centre
- Award BA (Hons)
- Start date September 2023
- Fees View course fees
- School Birmingham School of Media
- Faculty Faculty of Arts, Design and Media
Overview
Do you want to create music media content, plan, promote and manage live music events, create your own music enterprise, develop project management skills, understand music promotion and PR, or have an interest in music as relating to wider creative and cultural industries? Then our BA (Hons) Music Business degree is the ideal course for you. We will support you in developing innovative and creative entrepreneurial skills and approaches needed not just to work in, but to shape the exciting and dynamic, multi-platform music industries.
Studying in our industry-standard media centre in the heart of Birmingham, you will be taught in a friendly, supportive learning community, by an academic team of music business professionals and researchers who have industry experience. You will benefit from cutting-edge knowledge and research from our active popular music and music industries research community, who not only produce internationally recognised research and publications, but also contribute their expertise on the course.
What's covered in this course?
With the advent of digitalisation and the rapid rise of social media networks, the music industries have been radically transformed during the past 15 years. Driving this transformation is the demand for music media content as evolving services and features that let fans and audiences interact and play with music rather than just play music. You will develop music business and music media content production skills through a combination of hands-on learning, supported by critical investigation into the local, national, and international music industries, creative music cultures, and music business issues, which will underpin the importance of research and creative problem solving needed to work within the UK’s world-leading music industries. It will help you to position yourself at the forefront of creating and developing innovative ideas and exploring niche markets within the music industries.
Using Birmingham’s vibrant and dynamic music scenes and cultures as your learning environment, you will have the opportunity to apply these skills and knowledge through designing and developing your own projects that speak to your interests, strengths, and future career aspirations in the music industries. While studying with us, you’ll have the opportunity to set up a record label, promote artists or organise a music event for a paying audience, as well as exploring music entrepreneurship, music online, music promotion and PR, music video, music programming and podcast production. In your final year of study, you will complete a final major project, drawing together the strands of knowledge, skills, and experience that you gained during your time with us. The course provides opportunities to collaborate with local and national music businesses and stakeholders, alongside work placements with key organisations within the UK music industries.
Professional Placement Year
This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.
The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course.
Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year (£1,850 for UK students).
Whilst I was studying, I carried out placements in music industry corporations such as Kerrang!, IFPI and BPI. I also set up my own promotions company on the side to gain extra experience before entering into the real world. Work placements and networking is extremely important in this industry and led me to gaining my first full time job in the Content Protection team at BPI right after I finished my studies. I’ve now worked at BPI for two years.
2015 School of Media graduate
Why Choose Us?
- As a BA (Hons) Music Business student you will benefit from our membership of UK Music’s Music Academic Partnership.
- 97% of students are satisfied with the teaching on this course (National Student Survey 2022).
- You will be taught by staff with extensive experience of both industry and education. You will also have access to a well-established research culture based around music industries and popular music. The Popular Music Studies research group within the School of Media promotes new and innovative approaches to the study of popular music that are relevant to academics and practitioners, as well as anyone interested in popular music.
- We provide specialised, sophisticated equipment for every area in our £62 million home, The Parkside Building, including six radio studios, four TV studios, one of the largest free-standing green screens in Europe, editing suites, music production studios, a new media suite, a newsroom and photography studios (including a half and a full infinity cove).
- You will have the opportunity to expand your professional network through a range of relevant field trips and industry conferences. In recent years our students have attended We Are Robots in London, Liverpool Sound City, and Off the Record Manchester.
- You will have the opportunity to gain real-world experience and develop industry contacts and experience through work placements and collaborative projects with our industry partners in Birmingham’s expanding music sector.
The BA (Hons) Music Industries course is really proud to be a signatory of Keychange, an international gender equality movement advocating for equal representation in the music industries. Our course is committed to 50% women and gender minorities in our student cohort, guest speakers, industry mentors and course content.
Similar Courses
Studying with us during the Covid-19 pandemic
The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses. Should the impact of the pandemic continue in future years, any additional or alternative arrangements put in place by the University will be in accordance with the latest government public health advice, health and safety legislation, and the terms and conditions of the student contract.
Open Days
Join us for an on-campus open day where you'll be able to explore our campus and facilities in person. Booking for the next event isn’t open yet. Register your interest below and we’ll email you as soon as booking goes live.
Next Open Day: Saturday 24 June 2023
Entry Requirements
These entry requirements apply for entry in 2023/24.
All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.
We accept a range of qualifications, the most popular of which are detailed below.
UK students
| Essential | ||
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112 UCAS tariff points. |
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| Level 2 qualifications | ||
| GCSE | GCSE English Language or English Literature and GCSE Maths at grade C/4 or above. If you do not have these or are not undertaking them, we accept other Level 2 equivalents, or we may ask you to pass BCU's GCSE equivalency tests. | |
| Irish Leaving Certificate (Ordinary Level) | See level 3 entry requirements under Irish Leaving Certificate for full details. | |
| Scottish National 5 | English Language or English Literature and Maths at grade C or above. If you do not have these or are not undertaking them, we accept other Level 2 equivalents, or we may ask you to pass BCU's GCSE equivalency tests. | |
| Plus one of the following Level 3 (and above) qualifications | ||
| A Level and Advanced VCE |
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| AS and AS VCE |
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| Access to HE Diploma |
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DMM | |
| Foundation Studies (Art and Design, and Art, Design & Media) |
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| IBO Certificate in Higher Level |
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| International Baccalaureate Diploma |
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| Irish Leaving Certificate (Highers) | Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in five Higher level subjects. This must include English Language taken at either Ordinary Level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level minimum grade H1/H7 (or A-D / A1-D3 up to and including 2016 | |
| OCR Cambridge Technical Extended Diploma | DMM | |
| Scottish Higher/Advanced Higher |
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| T-Levels | Merit overall | |
| UAL Extended Diploma in Art & Design | Merit overall | |
| UAL Extended Diploma in Creative Media Production & Technology | Merit overall | |
| UAL Extended Diploma in Performing and Production Arts | Merit overall | |
| Other qualifications | ||
| If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS. Further guidance on tariff points can be found on the UCAS website. |
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Additional information for EU/International students
| Essential | ||
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Please see your country page for further details on the equivalent qualifications we accept. In addition to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table. |
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| EU/Non-EU (International) Qualifications | Requirements | |
| IELTS |
6.0 overall with no less than 5.5 in each band. If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information. |
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| International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses). | ||
International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).
Mature Applicants
Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.
Fees & How to Apply
UK students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2023
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £9,250 in 2023/24
- Apply via UCAS
- Full Time
- 4 years (with Professional Placement)
- Show fees
- Apply via UCAS
- Study Year (2023/24) £9,250
Professional Placement Fees
The tuition fee for your first year of study at the university is shown here. Full-time courses with a Professional Placement also incur a fee during the placement year. The fee for your placement year will be £1,850, which is equivalent to 20% of the total full-time course fee.
International students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2023
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £13,980 in 2023/24
- Full Time
- 4 years (with Professional Placement)
- Show fees
- Study Year (2023/24) £13,980
Professional Placement Fees
Full-time courses with a Professional Placement also incur a fee during the placement year. The fee for your placement year will be equivalent to 20% of the total full-time course fee for that year.
If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead.
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
- Register with UCAS
- Login to UCAS and complete your details
- Select your course and write a personal statement
- Get a reference
- Pay your application fee and submit your application
Guidance for International students
There are three ways to apply:
1) Direct to the University
You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.
2) Through a country representative
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
3) Through UCAS
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
Personal statement
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
- Course choice - Why does this course appeal? What areas are of particular interest?
- Career plans - If you have a specific career in mind, say how your chosen course will help you pursue this goal.
- Work experience - Mention any work that is relevant to your subject, highlighting the skills and experience gained.
- School or college experience - Highlight skills gained at school/college, eg summer schools or mentoring activities.
- Non-accredited skills or achievement - eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Worried about Personal Statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
*Non-EU students are not required to submit a personal statement when applying for this course.
Course in Depth
Year one
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
You will get the chance to take part in multiplatform production days, delivering content for our in-house music media outlet, Eastside Sounds. There will also be a compulsory work placement in this module.
The music industries are increasingly driven not just by songs, but by content – videos, images, and other texts which frame the music that we love. This module allows you to start to develop practical skills in content creation –including film editing, photography, PR, and a range of other skills – from our expert colleagues in Birmingham School of Media.
At a moment in time where revenues from traditional areas such as recorded music are falling, this module invites you to think about how the value of music might be reconsidered, and the problems and opportunities that this creates for aspiring music industries professionals.
This module allows you to start collaborating with music industries organisations and communities, exploring issues and challenges they face on a local and global scale.
This module will include both practical and theoretical elements, and will develop your basic technical, editorial and critical skills in the particular specialist area. The approach is practice-led, with theoretical knowledge applied. Depending on the workshop, you may learn to operate particular technical equipment and specialist software, as well as developing your editorial ideas, and ability to develop, plan and organise activities.
Year two
In order to complete this course you must successfully complete all the following CORE modules (totalling 80 credits):
In Live Production 2 you will build on skills developed in production work in year one. You will research, plan and develop production material relevant to your production specialism. You will learn industry-level, specialist practical skills and develop your own professional practice through a range of production activities and workshops. The aim is to encourage you to be original and creative while recognising professional contexts and audience demands.
This module will include both practical and theoretical elements, and will build on the technical, editorial and critical skills you learnt in year one, taking them to a more advanced level. The approach is practice-led, with theoretical knowledge applied. Depending on the specialism, you may further develop skills in operating particular technical equipment and specialist software, as well as developing your editorial ideas, and ability to develop, plan and organise activities.
This module will include theoretical elements and approaches to research practices that will inform and enhance your knowledge of production, consumption and industry context, and will build on the critical and analytical skills learnt in year one. The approach is research and theory-led, with research methods applied. Depending on the subject area, you will be examining the current state and changing nature of a particular area of the media.
In order to complete this course you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.
The programme structure allows you to choose an option from modules that are operated on a faculty-wide basis. This option is taken in semester two of year two:
- Collaborative Practice – this module allows for collaboration with students from other Schools within the Art, Design and Media faculty.
- Work Experience – you may choose to undertake an additional work placement.
- Live Project – you will work to a brief on a real-world or simulated project. A series of live project briefs will be set each year, including an option based on an overseas visit.
- Digital Storytelling
- Emotion, Media and Culture
- Music, Media and Digitalisation
- Music Industry Promotional Practices
- Media and Materiality
- Photojournalism
- Creating Compelling Content
- Campaigning and Investigative journalism
- Lifestyle and Branded Media Content
- Bi-Media drama
- Television Studio
- Digital Content Distribution
- Advanced Visual Communication
- Commercial Production for Radio
- Radio Documentary
- Fashion Photography
- Gender, Sexuality and the Body
- Comedy in the Media and Popular Culture
- Perspectives on Community and Alternative Media
- Race, Ethnicity and the Media
- Fandoms and Subcultures
- Communities of Practice: Culture, Heritage and Space
- Film Cultures
- Media Censorship and Regulation
- Celebrity Culture
Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Year three
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
The purpose of the module is to enable you to undertake a sustained, theoretically and professionally-informed project, exploring an area that is of personal interest to you. This is your chance to align your practice with your specific career aspirations in the music industries. You will have the option to choose between undertaking an extended piece of academic research or an extended professional project.
This module will include both practical and theoretical elements, and will build on the technical, editorial and critical skills you learnt earlier in the course, taking them to a more professional level. The approach is practice-led, with theoretical knowledge applied. Depending on the specialism, you may further develop skills in operating particular technical equipment and specialist software, as well as developing your editorial ideas, and ability to develop, plan and organise activities. Each workshop will be situated in its media industry context, both nationally and internationally, and will help improve your employability, as potential creative industry workers. You will identify a target audience for your work, and create a cross-media/multi-media product/s in order to help engage your audience.
This research-intensive module provides a space for you to think critically about key issues and cutting-edge developments in the contemporary music industries. Working collaboratively with the Birmingham Centre for Media and Cultural Studies (BCMCR), BCMCR staff and leading external researchers/academics will present and discuss their current research projects, to help inform your knowledge of issues and debates within the music industries.
This module prepares you for your transition from academia to the professional music industries. Through a series of lectures, workshops and masterclasses you will develop practical employability skills such as CV and professional profile building and interview preparation. You will critically reflect on how the previous three years of skills, knowledge and experience gained on the programme, have developed your professionalism.
Download course specification
Download nowThis course is focused on music enterprise and entrepreneurship, encouraging you to be creative and innovative.
While developing skills to enable you to work in a number of areas of the music industries, the focus on entrepreneurship reflects the current industries landscape where the music industries is looking towards Small to Medium Enterprises (SMEs) to provide niche products and services to the wider music industries.
Across each of the undergraduate degree courses there is an equal emphasis on production, theory and professional studies.
Classroom activities and projects
During your studies you will have opportunities to undertake a range of learning activities that include producing music media content and writing reports and essays that are informed by research. These include such activities as setting up a record label, putting on live music events, developing and delivering a music industries conference. Working collaboratively with local and international industry and academic partners. Conducting academic and industry facing research into the contemporary music industries and their cultures.
Birmingham School of Media also has an established and inclusive research culture that promotes dialogue and collaboration between staff and students. The Birmingham Centre for Media and Cultural Research (BCMCR) in the School of Media welcomes visiting researchers from across the world and holds regular research seminars which mix presentations from staff, PG students and speakers from a range of our collaborative partnerships. BCMCR welcomes all students to research seminars, which are free to attend.
Trips and visits
Over the course of your studies you will have the opportunity to attend a range of music industries conferences and events. In recent years Music Business students have had the chance to attend Liverpool Sound City – one of the UK’s biggest music industries professional conferences – We Are Robots – a conference and festival based in London’s Brick Lane which discusses and explores the increasing influence of digital technologies on music, and Off the Record – a multi-venue live music event and conference in Manchester’s Northern Quarter.
Each year we offer the George Jackson Travel Bursary to an outstanding graduate from across our courses that puts forward an interesting proposal to travel. Past winners include Laura Stubbs, a graduate with a passion for Eastern European puppetry, film-making and animation, who visited the Czech Republic to help gain an understanding of the surroundings that have influenced some of the country's greatest animators.
Employability
Enhancing your employability skills
Previous students have gone on to a number of roles within the music industry including work with music collection agencies, industry support bodies, live music promoters, record labels, and within music journalism and music media broadcasting.
Organisations include: NEC group, Universal Music Group, Warner Music Group, Sony Music Group, Nuclear Blast Records, Punch Records, Barclaycard Arena, Birmingham Symphony Hall, O2 Arena, Birmingham International Jazz festival, Shambala Festival, Supersonic Festival, Swingamajig, British Phonograph Industry, Sony Music, PPL PRS Ltd, Radio 1, Radio 1 Xtra.
As well as gaining course-specific skills, you could also gain broader tools through our Graduate+ programme, which will help enhance your employment options by helping with careers development, employability activities, volunteering and part-time work experience.
Allied with these course-specific experiences, you will also have access to a range of support staff and services from the University’s Careers Service, who can help with:
- Reviewing CVs, covering letters and application forms
- Career planning and decision making
- Preparing for interviews and assessment centres
- Developing portfolios
- Networking with employers
- Advice about self-employment and entrepreneurship
Links to Industry
As a BA (Hons) Music Business student you will benefit from our membership of UK Music’s Music Academic Partnership. As one of only 17 institutions nationally, our MAP status is designed to maximise the employability of students; and future-proof the music industry by ensuring new entrants have the right mix of experience and skills most needed. As a MAP member, our curriculum is shaped and informed by the needs and wants of the industry itself, to ensure that you are developing the right skills, knowledge, and experience for a career in music.Through our membership, you will gain access to masterclasses from leading industry professionals, opportunities to get involved in industry research, networking and information events and input and support into your future career.
Birmingham Music Coalition
We play a key role within the Birmingham Music Coalition (BMC), a music industries lobbying group made up of, and linked to, a number of influential local, regional and national music industries organisations. We also have an industry advisory panel whose membership includes international music industries professionals from Warner Music UK and Kobalt Music Group. They advise and inform us of current music industries developments and practices, to ensure our students are developing the skills, knowledge and experiences that are sought by industry employers.
Placements
Placements and work-experience are a core part of BA (Hons) Music Business, and the ethos of the Birmingham School of Media more broadly. As a student on the course you will be required to source and undertake relevant placements (supported and guided by our tutors and professional networks), and to draw upon these experiences in the work that you are producing within your taught modules.
In recent years our students have secured work placements with a range of key music industries organisations including:
- Sony Music Group
- Universal Music Group
- Warner Music UK
- O2 Academy
- BPI
- Ticketmaster
- Association of Independent Festivals
- NEC
As well as innovative and exciting local businesses such as:
- Punch Records
- Supersonic Festival
- Birmingham International Jazz
- Blues Festival
- Birmingham Music Archive
- Home of Metal
Our Graduates
Tanyel Gumushan
Live Music Adviser, PPL PRS Ltd and winner of the UK Music Outstanding Graduate of the Year Award 2019
"Since graduating I’ve continued my freelance writing and have been contributing to Clash and tmrw magazine, where I secured cover interviews/photo shoots with Niall Horan and Little Mix whist working as Music Editor.
I now work at PPL PRS Ltd as a Live Music Adviser, ensuring venues are correctly licensed. This involves collecting royalties for events that they host by conducting research, collecting setlists, and cracking down on secondary ticketing by auditing online. Though I work full-time I still make time to freelance for the PR team at Universal Music and create press releases and biographies for new artists. A recent example is Ramz, whose single topped the Spotify new release charts off the back of the campaign.”
Sebastian Simone
Vice President of Audience and Strategy, Warner Bros Records
"My time on the Music Business course at Birmingham City University equipped me with the skills needed to get a job at a major record label. A balanced mix of essential theory and tangible practical assignments set me up with the perspective and knowledge sought after by employers within the industry. The staff on the course are seasoned professionals with years of experience, spanning multi-disciplines within the music business. Most notably for me, the practical project in the third year gave me the opportunity to build something that I was able to demonstrate within the interview process for a graduate job, giving me the standout quality needed to succeed in securing the role."
International
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here.
- Find out how to improve your language skills before starting your studies.
- Find all the information relevant to applicants from your country.
- Learn where to find financial support for your studies.
Facilities & Staff
Our Facilities
When you join Birmingham City University, the first thing you will notice is the high standard of our campuses.
With an investment of £340 million across our buildings and facilities, we are committed to giving you the very best learning environment to help shape your experience.
State-of-the-art facilities
You will learn in our state-of-the-art facilities - including the £62m fully-digital Media Centre - located on the City Centre Campus. You will enjoy access to extensive studio and workshop space including four TV studios, six radio studios and broadcast-standard edit suites, as well as cutting-edge equipment and software.
Facilities include the largest TV floor of any university in the UK, a ‘green screen’ and the MILO motion control camera - we are one of just two universities in Europe to offer MILO technology.
Our staff
Dr Matt Grimes
Course Director BA (Hons) Music Business, Senior Lecturer in Music Industries and Radio
Dr Matt Grimes is the course director for the BA (Hons) Music Business course and a Senior Lecturer in Music Industries and Radio, with over 13 years teaching experience in higher education. In 2020, he received his PhD exploring ageing and identity in British anarcho-punks. Prior to joining the Birmingham School of Media and the Birmingham...
More about MattDr Asya Draganova
Lecturer in Media and Communication
Asya Draganova is a Media and Popular Music Culture lecturer. In her research and publications, Asya uses an ethnographic approach to explore topics including contemporary East European subcultural scenes, popular music heritage, and the relationships between identity, place, and myth in styles like heavy metal and the Canterbury Sound. Asya...
More about AsyaRobin Kay
Lecturer
Robin is a Lecturer in Media and Communication with a New Media specialism. He has a background within the music industry having worked for several notable record labels and industry organisations including: Ministry of Sound Recordings, Defected Records, Sanctuary Records and PRS. He has extensive experience within education and teaches creative...
More about RobinDr Simon Barber
Research Fellow
Dr Simon Barber researches, writes and lectures about popular music, the music industries, digital culture and jazz. As a member of the Birmingham Centre for Media and Cultural Research, Simon is particularly interested in the study of songwriting, and relationships between creative workers and industry. He convenes the Songwriting Studies Research...
More about Simon