Fashion Business and Promotion - BA (Hons)
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Welcome to the BA Fashion Business and Promotion course, this course opens doors to a multitude of roles in the fashion industry. Explore Marketing, Buying, Public Relations, Trend Forecasting, Event Experience and much more. Get ready to dive deep into the world of fashion -your gateway to a world of endless possibilities in the fashion industry....
- Level Undergraduate
- Study mode Full Time
- Location City Centre
- Award BA (Hons)
- Start date September 2025
- Fees View course fees
- School School of Fashion and Textiles
- Faculty Faculty of Arts, Design and Media
This course is:
Available with Professional Placement year
Open to International Students
Overview
BCU really stood out to me when I first visited an Open Day. So I got to explore the studio spaces, have a tour around and get to see all the facilities that I could use. And I really like the appeal that the studio spaces were professional and open, and in an environment where I could mix with other creatives as well. It was also really refreshing to know that I could have a career in such a subject and they would help me achieve that.
One of my biggest highlights so far has definitely been my first module where I was able to make my own garment from scratch. This was the first time I was able to transform one of my own designs into a final garment. It felt amazing seeing this modelled on a friend. In my free time, I'm also a lover of second-hand shopping, which has led me to explore second hand and vintage shopping scene in Birmingham. Buying second-hand is really important to me, not only to find really unique pieces for my own wardrobe, but also consider sustainability when shopping.
The Parkside Grow Garden is a great addition to the studio spaces so students can grow plants and flowers to use in natural dyeing processes, which is another sustainable addition. I've definitely grown as a person while being at BCU, and I feel I'm becoming more comfortable as an individual, which I only hope grows as I continue throughout my time here. Fashion has always been my interest since I was young, and it was considered a sort of taboo in my country, but I still have the interest, I still have the curiosity to explore.
As an international student, I came from Nepal to UK and it was a new chapter in my life. When I came to Birmingham, it was sort of alien society to me. But the longer I was here, I've made UK friends, I've made some international friends as well. What I've enjoyed the most about the multitude so far is the wide range of the research areas that we have, the analytic parts of the industry, how things work, and then a deeper dive into what it means working as a team in the fashion industry.
Outside of studying, I've really enjoyed the change of lifestyle. Exploring Birmingham City, Digbeth and the exhibitions that we had. We also went to London for exhibitions and fashion shows. So it was quite exciting coming to BCU and coming to the UK. I think I'm rediscovering my creativity. I found myself just working and not really spending time on myself so I decided to pick up a hobby. I picked up knitting just on a whim and it kind of opened the floodgates for me. So I just did a Google search for textile courses that offered a foundation year and BCU popped up. I was super impressed with all of the facilities and the hands on time.
I cannot talk enough about how enthusiastic and supportive the tutors are. They are always willing to help. They have a depth of knowledge. I got to develop my skills and find my niche within the textile world, and I've made loads of friends and connections with students from all of the creative courses.
Welcome to the BA Fashion Business and Promotion course, this course opens doors to a multitude of roles in the fashion industry. Explore Marketing, Buying, Public Relations, Trend Forecasting, Event Experience and much more. Get ready to dive deep into the world of fashion -your gateway to a world of endless possibilities in the fashion industry.
Here's what makes our course a game-changer: Explore, Experiment, Excel: Get ready to dive into the inner workings of the fashion world, beyond making clothes. From understanding the buying process, crafting marketing strategies to trend forecasting and event management, you'll be equipped with the skills to thrive in any role.
Unleash Your Creativity: You'll learn to create stunning visual work using cutting-edge CAD packages. Plus, in your final year, you'll hone your self-promotion skills to stand out in the industry. We are pushing boundaries and thinking outside the box. Whether you're exploring sustainable practices or harnessing digital technology, you'll be at the forefront of innovative ideas.
Industry-Ready Excellence: Become the professional you were meant to be! Led by a team of industry-experienced staff, you'll receive top-notch education across various fashion sectors, and guidance from award-winning alumni. Get ready to soak up knowledge and gain skills that will set you apart in the industry, you'll be primed to make your mark and future-proof the global fashion industry.
Global Impact: Explore how different fashion roles collaborate and gain insights into commercial, consumer, and competitive dynamics. Dive into live projects, industry briefs, and learn from guest speakers to stay ahead of the game. From trend forecasting to social media management, our course opens doors to international career opportunities. Whether you're dreaming of working for top brands or launching your own business, the sky's the limit!
Hands-On Learning: We'll equip you with the business know-how you need to succeed. From delivering presentations to mastering teamwork, you'll be ready to tackle any challenge. Get ready to roll up your sleeves and dive into real-world projects. From industry live briefs to collaborative modules, you'll gain invaluable experience and build a network that'll last a lifetime.
Sustainability Matters: Join us in shaping the future of the fashion industry! Explore the United Nations Sustainability Goals, with new concepts around creating a positive planet, and learn how to apply these in real-world settings.
Empowering Futures: Level up your skills and confidence. Whether you're refining your strategies or mapping out your career path, we're here to support you every step of the way.
Professional Placement Option: Want to get hands-on experience? Opt for our optional professional placement year! Spend a whole year with an employer, gaining valuable insights and making industry connections.
So, if you're ready to unleash your possibilities and make waves within the industry, your future starts now.
What's covered in this course?
You will learn how fashion roles work together, as well as commercial and consumer and competitive awareness.
You will work on a live project, as well as industry focused briefs across the first two years and benefit from regular industry guest speakers.
Throughout the course, we will develop your business knowledge and language, preparing you for delivering presentations, teamwork, writing reports and build skills in creating both paper and digital visual work with the aid of CAD packages.
In your final year, you will work on projects that support your independent interests and develop your self-promotion skills ready for industry.
Professional Placement Year
This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.
If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.
Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.
"The Fashion Business and Promotion course has taught me a variety of transferable skills, from hard skills like Adobe software to boosting my confidence with presenting, networking, and creativity. The course inspires and encourages an innovative and problem-solving approach to the fashion industry which has helped spark my passions and set me up to achieve my future career goals.
"The course is the perfect mix of creativity, academics, and real industry skills, which has allowed me to secure a wide range of internships ranging from marketing and content creation to buying and merchandising. Going into my final year I already feel set up and excited to enter the industry and make my mark!"
Charlotte Butler
Why Choose Us?
- 98% of students rated the teaching on this course as good or very good (NSS 2024).
- Build a range of transferrable skills to adapt to the global fashion and lifestyle industry.
- Work on live projects with industry brands such as Gymshark, Selfridges and Next, gaining business insight from professionals and opportunities for work placements.
- The course equips you with the toolkit of both creative Adobe and business skills to operate in a competitive, international market place.
- Our academic staff have industry experience working for brands such as Armani, George, Debenhams and our alumni revisit to share experiences and insights.
- Integrated work placements provide you with the essential experience to get ahead in the fashion industry and graduate with valuable experience.
Similar Courses
Open Days
Join us for an on-campus Open Day where you'll be able to learn about this course in detail, chat to students, explore our campus and tour accommodation.
Next Open Day: 19 October 2024
Entry Requirements
These entry requirements apply for entry in 2025/26.
All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.
Essential requirements
112 UCAS Tariff points. Learn more about UCAS Tariff points.
Please note: If you qualify for our BCU Accelerate scheme, you could receive an offer that is two grades below our normal entry requirements. Find out more about BCU Accelerate.
If you have a qualification that is not listed, please contact us.
Don’t meet our entry requirements?
You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:
Fees & How to Apply
UK students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2025
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £9,250 in 2025/26
- Apply via UCAS
International students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2025
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £17,690 in 2025/26
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
- Register with UCAS
- Login to UCAS and complete your details
- Select your course and write a personal statement
- Get a reference
- Pay your application fee and submit your application
Guidance for International students
There are three ways to apply:
1) Direct to the University
You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.
2) Through a country representative
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
3) Through UCAS
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
If you are an International student and your application is progressed, you will be asked to submit a portfolio of your creative work. Your portfolio is your opportunity to show us examples of your work and creative interests to support your application.
Please see our international portfolio guidance page for guidance on how to create and submit your portfolio.
Please note that if you are a UK/ EU student you will not be required to submit a portfolio.
Personal statement
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
- Course choice - Why does this course appeal? What areas are of particular interest?
- Career plans - If you have a specific career in mind, say how your chosen course will help you pursue this goal.
- Work experience - Mention any work that is relevant to your subject, highlighting the skills and experience gained.
- School or college experience - Highlight skills gained at school/college, eg summer schools or mentoring activities.
- Non-accredited skills or achievement - eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Worried about Personal Statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
*Non-EU students are not required to submit a personal statement when applying for this course.
Financial Support
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Course in Depth
Year one
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
In this module you will explore the connections between the creative fashion and textile industries in the past, and how this informs present and future trends. You will be introduced to the way individuals have influenced culture, freedom of expression and experimentation, and how this pushes boundaries and explores identity.
Through reflection you will analyse your research and the connections that you discover, developing core skills and communicating your findings and ideas through the use of industry-standard software.
Shared content is delivered via blended learning, this is underpinned by your course-specific content which is delivered on campus.
This module serves as exploration for the fashion industry providing a comprehensive overview of the diverse sectors within the fashion industry and introducing the critical analysis business model of P.E.S.T.L.E factors: Political, Economic, Social, Technological, Legal, and Environmental and these external forces shape the industry. You will explore the industry sectors of the fashion industry from luxury to budget and metaverse.
You will explore how global and local shifts impact fashion so by the end of this module, you will possess a solid foundation in understanding the business context of the fashion industry.
Fashion Activism: A Catalyst for Change, allows you to explore the powerful intersection of fashion and activism. This module seeks to empower you with the knowledge and skills to actively contribute to the role of fashion in societal and environmental shifts. From historical movements to contemporary campaigns, you will research into the ways fashion can be a catalyst for positive change, addressing issues such as ethical practices, sustainability, diversity, and body positivity.
This module will introduce you to the buying and merchandising principles, the roles and responsibilities of the product team, and the buying cycle in relation to the fashion industry and different retail formats.
You will be working on a live industry project.
You will be required to develop a strategy for a new range concept, which will have a focus on key on-going trading climate issues. Understanding what represents real value and where consumers will be prepared to spend. The product must be commercially viable, and appropriate for the brand and their consumer.
You will conduct research into the brand and the product area and conduct a comparative shop in order to inform the range for a new season.
The Global Fashion Spaces module aims to explore new and emerging formats for retail across fashion and lifestyle brands on a global scale.
This module delves into the evolution of retail spaces, consumer driven demand, technological advancements and the impact of socio-cultural factors on the retail landscape.
You will develop skills necessary to generate concepts for future opportunities in the global marketplace.
Year two
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
This level 5 undergraduate module is designed to equip students with the essential skills and knowledge necessary for a successful transition into the industry work placement and beyond. The module focuses on cultivating a deep understanding of professional practices, industry expectations, and personal development strategies.
Through a combination of theoretical knowledge, practical exercises, case studies, and industry guest lectures, this module provides students with a solid foundation for their future careers empowering them to thrive in a competitive and dynamic industry landscape.
This Level 5 module immerses you in the dynamic world of promoting and positioning fashion brands within the industry. Students explore the fundamental principles of marketing and public relations tailored to the unique characteristics of the fashion business. From strategic planning to creative execution, the module equips you with the skills needed to navigate the ever-evolving landscape of fashion marketing and effectively communicate brand stories.
This Level 5 module delves into the transformative realm of the experience economy, emphasising the creation and delivery of compelling and immersive consumer experiences. Positioned at the intersection of marketing, business strategy, and consumer behaviour, this module equips students with the knowledge and skills to navigate the evolving landscape of modern commerce, where experiences are valued as much as products and services.
In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules.
The purpose of the work placement module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement, with support from academic staff and BCU Careers.
This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief. The brief will be set by or in discussion with an external client/agency/community and could be a ‘real life’ problem to be solved, or a simulation. The resulting project should consider sustainability and address relevant UN Sustainable Development Goals as a key aspect of contemporary creative industries work. The module provides an opportunity for you to engage in a responsive, imaginative and professional manner with an aspect of your subject area, which contributes to the development of employability skills within the supportive infrastructure of the University. You will collaborate with students, and where relevant with other stakeholders, and will be supported to approach the project with curiosity, openness, critical thinking, innovation and practical and technical skills, in order to produce project outcomes and/or solutions which meet the required brief.
Creative careers can take people to a wide variety of, sometimes, unexpected destinations. Learning to see and exploit opportunities can be the key to a rewarding portfolio career making good use of your creative skills whilst earning a living from doing what you love, whether it's producing creative artefacts, performing, offering a service or consultancy. Learning to promote and ‘pitch’ those ideas to others is core to developing a successful independent, creative and entrepreneurial career. This module will build your skillset to enable you to talk confidently about you and your work. It will also help you to find or create opportunities, some may even come as a surprise to you!
Professional Placement Year (Optional)
In order to qualify for the award of BA (Hons) Fashion Business and Promotion with Professional Placement Year a student must successfully complete the following module.
Professional Placement Year 120 credits
Year three
In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):
This Level 6 undergraduate module is designed to further develop your research and inquiry skills within the context of the fashion and textile industry.
You will undertake a range of research methods on a topic of personal interest. You will investigate and critically analyse the findings. You will be applying a reflective comment to the evidence to deepen your understanding of your field and considering real-world challenges in the industry.
You will present conclusions and recommendations in a proposal that feed into an independent project.
The Major Project Design module is an opportunity to showcase your knowledge, critical thinking, and practical skills acquired throughout your academic journey. This module centres around the development and execution of a major project that reflects your individual interests, and aspirations within the landscape of fashion business.
You are encouraged to explore innovative and forward-thinking concepts, addressing contemporary challenges and opportunities within the fashion industry. The module embraces a holistic approach, incorporating elements of fashion design, business strategy, marketing, sustainability, and experiential concepts. It must respond to a gap in the market and offer something new for industry. Through a combination of research, strategic planning, you will conceptualize and implement a project that demonstrates solution for a professional world.
This module focuses on the execution of the creative outcomes from the previous Major Project business plan.
You will conceptualize and implement a project that demonstrates a solution for a professional world. It will apply innovation, sustainability, market relevance to address relevant, real-world challenges and opportunities. Using appropriate methods of communication, message outcomes for a targeted consumer or audience.
The project outcome should look beyond what is happening in industry now, to develop a concept that will be future ready, within a fashion or lifestyle sector. This will be grounded in research both primary and secondary, with industry insight and justification.
The Level 6 module will enable you to transition from academic study to the professional arena. You will reflect on your academic study and work experiences skills and develop self-promotion skills appropriate for a chosen career path set out an action plan for the future.
You will research the current market and the important changes that are affecting your chosen field, impacts of current issues within this career field and future drivers. You will identify key contacts and players and develop an action plan for the next 6-18 months - 3 years.
You will be optimizing your promotion through relevant digital platforms.
Download course specification
Download nowThe first two years of the course allow you to explore the multi-faceted disciplines that are integral to the way that the fashion business operates.
The third year then allows you to refine your expertise through negotiated projects and tailor your work to become an expert in your chosen field.
Guest speakers have included buyers from George and River Island, social media and PR experts from Missguided, marketing and PR industry managers and fashion bloggers.
You'll gain commercial awareness through a series of live industry projects, industrial placements and opportunities for competitions.
Projects
We have previously linked with Selfridges in Birmingham to help understand the scale of visual merchandising in a department store. Students applied trends and key drivers to new concepts and presented their ideas to the store manager.
Within the Buying and Merchandising module we have worked with Next and Superdry to develop a range of products suitable for their profile of the consumer. Applying the fashion trends, considering lead times of the product, critical path and costs and competitive shop. This was supported with Illustrator workshops and feedback guest talks from the head office team.
You will also gain experience of Event Management, working in teams to generate a live event. Students have to consider the marketing of the event, networking with businesses locally for support, negotiation, problem solving and crisis management, all skills relevant to how to manage, market and deliver an event.
You will engage in discussions and debates and you will look at issues surrounding fashion business, and offer solutions for the next generation.
Student Work
Elizabeth Hudson
A first year module exploring factors affecting the fashion industry for future forecasting, Elizabeth identified post Covid impacts around more localised shopping, wellbeing and the athleisure casual market generated the need for more cocooning, soft, comforting clothes. A soft colour palette and puffer jackets will be key. Using Indesign to present her findings and learning about business theories like PESTLE she helped create a considered and future proof concept.
Go Abroad
Undergraduate students can apply to study on an exchange programme for one semester at one of our partner universities across the globe. The opportunity to apply will depend on which course you study. The majority of courses offer this in the second semester of your second year. You will obtain credits which are recognised by BCU. Find out more about Go Abroad.
Alternatively, each year, the University offers students the chance to volunteer or study overseas at one of our partner institutions/organisations during the summer. In previous years, our students have been to France, Spain, Brazil, Fiji, India, Mexico, South Korea, and USA on a variety of activities. All students are eligible to apply, although PG and PhD students may require academic approval. Find out more about Go Abroad.
Athena Swan Bronze Award
Our Jewellery, Fashion and Textiles courses have been awarded the Athena Swan Bronze Award for our commitment to Equality, Diversity and Inclusion (EDI).
Athena SWAN is a quality charter mark framework and accreditation scheme established and managed by the UK Equality Challenge Unit in 2005 that recognises and celebrates good practices in higher education and research institutions towards the advancement of gender equality: representation, progression and success.
Employability
Enhancing your employability skills
Employability and being ready for the world of work is very important to us and the course offers a range of modules that will develop relevant industry skills.
Our aims are to:
- To produce industry-ready graduates, who can creatively contribute to fashion and its related industries in local, UK or global markets.
- To provide opportunities for you to explore, practice and challenge the inter-relationships between the commercial environment, creative thinking and technical practice.
- To employ a range of teaching and learning methods, in which you are able to synthesis theories, concepts and fashion practice within local, national and global market places.
- To develop student confidence and professionalism through fluency in verbal communication, as well as coherent written and visual presentation skills.
- To stimulate commercial awareness and activity through project management, live and team projects, industrial liaison and visits, industrial placement and competition at all levels.
- To instil cooperation, competition and an entrepreneurial approach in all student achievements.
Placements
As is the nature of the industry, our students often get the chance to work in many opportunity to undertake 72 hours of work placement at the end of the second year - you will be supported by the Careers team and a series of workshops to help you secure a placement and how to reach out and network. In additional we are offering a professional placement when you may wish to take a year out to carry out more than one longer term placement.
Placements have previously seen students undertake a range of roles, working with leading brands like Superdry, Selfridges and Next taking on roles in blogging, social media, PR and buying.
Georgina Fradgley
Georgina Fradgley is a Fashion Business and Promotion student undertaking a placement at Primark Head Office as a Trainee Buyer. She spoke to us about the ins and outs of her role and how she obtained it through BCU.
Links to industry
The College of Fashion and Textiles works with local, national and international businesses to enhance student learning through placements, workshops, live briefs and guest lectures from industry professionals.
We have great links with the visual merchandising team at Birmingham’s Selfridges branch, as well as Next and Superdry.
Graduate jobs
Many of our students go on to become buyers, influencer marketing managers, social media managers, event managers and PR assistants, finding opportunities with brands such as Next, Boohoo, Superdry, Gymshark and Lounge.
Sophie Ordidge works with Superdry in their sustainability team.
Leila Smith set up her own PR company straight out of University.
Charnice Blaize
BA (Hons) Fashion Business and Promotion graduate
Charnice won the ASOS Future Talent Award after having her work submitted to Graduate Fashion Week. This opportunity led to her being offered a permanent position at ASOS where she now works full time as a Cultural Marketing Coordinator, scouting new and emerging talents to work with on various ASOS projects and campaigns.
As well as her position at ASOS, Charnice also runs her own business, Blaized UK, and works as a freelance stylist and a vlogger.
International
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Details of the entry requirements for our courses
- Some of the good reasons why you should study here
- How to improve your language skills before starting your studies
- Information relevant to applicants from your country
- Where to find financial support for your studies.
Our international students
Our School is particularly popular with students from China and Malaysia.
Our International Office in Shanghai was established in 2007 and we work hard to develop strong working relationships between both countries.
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Facilities & Staff
Our Facilities
Fashion and Textiles courses are based at our Parkside Building, which is part of our multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.
Our staff
Kayleigh Parkes
Course Leader - BA (Hons) Fashion Business and Promotion
Kayleigh has a Master's degree from London College of Fashion in Fashion Futures, where her final major project explored accessibility of sustainable products from the perspective of low socio economic demographic, with a focus on improving education and systematic change.
More about KayleighAlison Rapsey
Senior Lecturer in BA (Hons) Fashion Business and Promotion
Alison has over 17 years of teaching experience joining Birmingham City University as a lecturer in Fashion Retail Management in 2006. Following her years of dedication to the department, in 2012 she became Course Director for BA(Hons) Fashion Business and Promotion. Alison began her work in the fashion industry by working for Arcadia, across...
More about AlisonBeth White
Senior Lecturer BA (Hons) Fashion Business and Promotion
Beth White is a Senior Lecturer on BA (Hons) Fashion Business and Promotion and the Collaborative Practice Co-ordinator and School Lead for Enterprise and Employability at Birmingham City University. Beth has published widely on the impact of intellectual negotiation, and participatory democracy and the importance of collective decision making...
More about BethAnnette Clarke
Senior Lecturer in BA (Hons) Fashion Business and Promotion
Graduating from De Montfort University with BA(Hons) Fashion & Textiles, the early phase of Annette's career was as a Designer for Christian Dior Lingerie, Paris. Moving into fashion buying she developed extensive buying experience at a senior executive level, managing multi-channel product strategy and product development across a wide...
More about Annette