Sports Journalism - BA (Hons)

This module will build on the skills and knowledge you have learned in the Live Newsroom 1 module, by introducing new techniques and more collaborative, multi-platform reporting. You will work as part of a reporting team tackling production days across multiple outlets and platforms. You’ll also be working to real-world briefs to enable you to plan and produce content in response to original industry challenges. This will give you the chance to learn about planning coverage of key events and issues in depth via a series of stories. Students will also be required to embark and reflect on a work placement as part of this module. This will allow you to create a reflective evaluation of your progression through both the module and the placement you have undertaken, creating an understanding of your own learning and producing a plan for future development.

In this module you’ll explore alternative formats and examine the way they are challenging the traditional platforms of journalism. You will get the chance to engage with tools such as Snapchat, Youtube and Whatsapp to examine how traditional journalism is being influenced and reshaped by linear and digital platforms. This module combines theoretical study with practical production and requires students to demonstrate critical insight through research and apply knowledge by producing well-made products for a specific client or audience. The aim is to enhance your understanding of the industry and then help you to recognise how this can improve the quality of your creative and technical skills. Being able to grasp and operate within this expanding sector of the media industries will also help prepare you for the Journalism Major Product where you will face similar dilemmas and tensions between the conflicting interests at play in media production.

This module will explore the impact and value of long form and immersive storytelling. You will be introduced to a range of investigative techniques designed to allow you to explore an issue you identify in depth. Students will examine various elements that can help to create an engaging and informative piece of long form reporting, such as data analysis, in depth interviewing and human interest content. There will also be the opportunity to work in a mixed media format, bringing together different styles of reporting to give the audience a sense of the bigger picture.

This module explores the communication practices of the sports industry and sports stars, with a focus on the role of public relations. You will critically appraise the challenges and opportunities in implementing sports communication strategies, examining the complex relationships between the sports industry, the media, sports stars, fans and communities. The module will draw on real-world case studies to demonstrate how media relationships are developed and maintained in sport and how public relations is used to enhance, promote and protect the image of the players, organisations, or teams.

This module is for students wishing to further their photographic abilities. You will explore the professional working practices and creative stylistic approaches specific to fashion photography with due consideration to the fashion media, client needs, key practitioners, as well as current and future developments that inform production.

This module is for students wishing to further their photographic abilities, exploring the professional working practices and the visual language specific to photojournalism with due consideration to the context in which photojournalists and documentary photographers, music photographers and sports photographers operate within the media industries. You will continue to develop camera, lighting and post-processing techniques to a more advanced and appropriate professional level as a complementary skillset to your media interests.

This module will encourage you to develop original ideas for innovative radio documentaries and podcasts, within a recognised professional industry context. You will identify a clear target audience for your work. You will produce an individual, self-contained radio documentary or a pilot episode of an original podcast with an accompanying reflective written report. A live presentation will showcase your documentary / podcast concept and its audience / station in a mock ‘commissioning’ style pitch.

The ability to create compelling content is an essential communication skill and the key to employability in a range of media careers, not least in Public Relations. As well as being engaging and accessible, effective communication almost always involves the ability to produce professional content across a range of platforms and channels. This module concentrates on developing the writing and crafting skills that are highly valued by media employers.

Building upon on a number of media production skills established at Level 4, Music Industries Promotional Practices will introduce you to concepts, principles, and practices related to the promotion of music, and musical acts. In this module you will explore and develop promotion and PR techniques and gain insight into how music industries workers build successful working relationships with music and other interrelated media. You will develop a working knowledge of marketing and PR theory applied to music promotion practice and builds up your skills in promotional writing, visualisation, strategy development and campaign management. It also provides a practical insight into the organisation of tours, album and video releases and online promotion. This module develops individual and group project skills and a number of transferrable and critical skills.

Digital Storytelling techniques have evolved to include everything from film techniques, still images, immersive-audio, environmental storytelling, and more. In this module we will consider the different ways in which these techniques can be effectively utilised to allow creative citizens to share their stories and to create engaging and meaningful stories through digital platforms.

The module is an opportunity to learn and critically reflect on the skills of collaboration by enabling you to create an interdisciplinary project with students from complementary disciplines, or with academic staff. Collaboration is a vital employability skill within the Creative Industries and this module allows you to develop these skills, making use of University facilities and with the support of academic staff. Within this module framework, several kinds of collaborative opportunities are available. For example, with the approval of your supervisor, you can determine a project based on your own interests; your supervisor may set you a predetermined project to enable you to work with other students in a way that is appropriate to your subject area; or there may be opportunities for you to collaborate with staff on research projects. In all cases, you must apply your subject skills to an interdisciplinary project which will be agreed in advance with your supervisor.

 The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio. 

This module will build on the learning you have undertaken during the earlier Live Newsroom modules. You will work as part of a senior reporting team in your area of specialism to plan coverage of key events and issues. You will work on live industry briefs, identifying different methods of storytelling to cover a newsworthy issue or issues in depth. This will involve working collaboratively with other students and organisations to ensure coverage is comprehensive in all areas. You will be able to identify areas of interest across news, sport, music and fashion to create your own compelling narrative around these issues through the use of a range of journalism techniques developed during your previous modules. Students will be encouraged to experiment and innovate in order to find ways to connect with contemporary sources and audiences. You will be expected to pitch your chosen idea and coverage plan to your peers in order to seek support and advice alongside the traditional formative feedback methods. Students will also have the opportunity to work collaboratively with students across different levels of study where necessary in order to enhance and support the ideas being developed and pursued.

This module outlines the role that journalism has in reporting on and investigating aspects of the sports industry and asks you to present your own journalistic response to an issue of contemporary concern. Whether it be takeovers of local football teams or the sale of media rights for global sports events, the business of sport frequently makes front, as well as back page news. Through workshops, guest lectures, learning materials on Moodle, and independent learning, this module will enable you to research an aspect of the sports industry that is of interest to you and produce a journalistic response.

In Journalism Innovation and Entrepreneurship, you’ll critically analyse innovations in creating and distributing content, testing methods and practices. You’ll be analysing work produced from digital newsrooms and assessing their influence of such texts and artefacts in reaching new audiences in a variety of emerging sites of engagement and outlets. These will include social platforms, immersion, gaming and visual storytelling.