Product Design - BA (Hons)
Currently viewing course to start in 2025/26 Entry. Switch to 2026/27 Entry
Product Design focuses on the creation and development of creative, contemporary, and innovative products and furniture, considering user-centred design, sustainability, social context, and commercial understanding....
- Level Undergraduate
- Study mode Full Time
- Award BA (Hons)
- Start date September 2025
- Fees View course fees
- Subject
- Location City Centre
This course is:
Available with Professional Placement year
Open to International Students
Overview
Product Design focuses on the creation and development of creative, contemporary, and innovative products and furniture, considering user-centred design, sustainability, social context, and commercial understanding. From ideas to production, you will be equipped with specialist knowledge and skills to help you design and develop products that address real-world challenges and enhance user experience.
Throughout your degree, you will be encouraged to explore materials, techniques, and processes, from one-off bespoke design to standardised mass production. You will learn a range of research and design methods alongside continual practical skills development. Live student projects take place throughout the course to enhance your employability, communication skills, and professional practice.
Furniture Design specialism
All students will be introduced to core modules exploring the fundamentals of designing products and furniture. You will have the opportunity to focus exclusively on Furniture Design from semester 2 of your second year, starting with the Design Focus module, before specialising further in your final year.
If you choose to specialise in Furniture Design, you will cover the same curriculum but opt for furniture-related project briefs. This option will suit those students who wish to develop and enhance their making skills through the design, development and production of furniture and related products. You will be able to explore furniture design across various production scales, from bespoke to mass manufacture. You will graduate with BA (Hons) Product Design (Furniture Design).
What's covered in this course?
You will examine the process of designing and developing functional, inclusive, and sustainable products and furniture, understanding how social and cultural factors influence design decisions. You will develop knowledge of design in response to collaborative, professional, commercial, and economic considerations.
Alongside research and design development skills, you will increase your practical knowledge through extensive hands-on exploration. Engaging with making from the outset enables you to fully realise design concepts and create convincing models and prototypes. With strong contemporary design thinking, you will explore various ‘scales of manufacture’ to position yourself within a global industry.
By working on live projects, work placements and collaborative projects, you will learn how businesses operate at a commercial, technological, ethical, and sustainable level.
Professional Placement Year
This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.
If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.
Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.
I would highly recommend this course to anyone looking to study design. The facilities are incredible and the tutors are really supportive and helpful. I have learnt so much and developed as a designer more than I expected to. Thanks to this course, I was able to win the Made.com award at New Designers which was an incredible experience. I was also shortlisted for 3 other awards too! Throughout New Designers I was approached by several companies who were hiring and interested in seeing my portfolio. Fortunately I secured a job before the end of final year as a Product Designer for Foresso. I really love my job and I'm so grateful to BCU for providing me with the skills I needed for the industry.
Graduate - Aamana Bibi Nawaz (Winner – New Designers 2022 – MADE.COM Collaboration Award), Designer at Habitat
Why Choose Us?
- Live projects and industrial collaborations provide you with invaluable real-world experiences and hone your communication and professional development skills.
- You will develop practical skills through extensive workshop practice within our Ceramics, Plaster, Wood and Metal workshops.
- From water jet cutting, to 3D printing, you will develop skills in rapid prototyping and digitally driven techniques.
- The course has achieved notable success in design events, securing major awards and commendations at New Designers and the Young Furniture Makers Exhibition.
- Two-thirds of the impact of our research was judged to be very considerable (3*) or outstanding (4*) - REF2021.
Open Days
Join us for an Open Day where you'll be able to learn about this course in detail, chat to students, explore our campus and tour accommodation. Booking isn't open for this event yet, register your interest and we'll let you know as soon as booking goes live.
Next Open Day: 28 June 2025
Entry Requirements
These entry requirements apply for entry in 2025/26.
All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.
Essential requirements
- Standard offer: 112 UCAS Tariff points. Learn more about UCAS Tariff points.
- Accelerate offer: 80 UCAS Tariff points. Find out more about BCU Accelerate.
Applicants will also need to submit a good portfolio.
If you have a qualification that is not listed, please contact us.
Fees & How to Apply
UK students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2025
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £9,535 in 2025/26 ✱ Important note for this price
- Apply via UCAS
(↩Back to price) * The Government is proposing to increase the cap on full-time regulated tuition fees to £9,535 for 2025/26 and the University is planning on increasing fees to that maximum level once legislation is enacted. Part-time fees are charged pro-rata, where applicable.
International students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2025
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £17,690 in 2025/26
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
- Register with UCAS
- Login to UCAS and complete your details
- Select your course and write a personal statement
- Get a reference
- Pay your application fee and submit your application
Guidance for International students
There are three ways to apply:
1) Direct to the University
You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.
2) Through a country representative
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
3) Through UCAS
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
Portfolio guidance
If you receive an offer to study this course, you will be required to submit a portfolio. We ask that this is submitted within four weeks of receiving your offer.
Please see our portfolio guidance page for tips on putting your portfolio together.
Portfolio guidance
If you receive an offer to study this course, you will be required to submit a portfolio. We ask that this is submitted within four weeks of receiving your offer.
Please see our portfolio guidance page for tips on putting your portfolio together.
Personal statement
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
- Course choice - Why does this course appeal? What areas are of particular interest?
- Career plans - If you have a specific career in mind, say how your chosen course will help you pursue this goal.
- Work experience - Mention any work that is relevant to your subject, highlighting the skills and experience gained.
- School or college experience - Highlight skills gained at school/college, eg summer schools or mentoring activities.
- Non-accredited skills or achievement - eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Worried about Personal Statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
*Non-EU students are not required to submit a personal statement when applying for this course.
Course in Depth
Year one
First-year modules introduce key principles, processes and methods.
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits)
Modules include:
Studio and workshop based activities will introduce you to a range of fundamental design principles to broaden and improve your knowledge and understanding of the design process. You will explore a variety of issues, guidelines and general design considerations that are relevant for designers.
The module introduces you to some of the critically defining key events and precedents that have influenced and shaped historical and contemporary design. This module engages with the key design ideologies of the 20th and 21st Century, developing an understanding of the principles of design analysis, critical analysis, academic writing, questioning and debate.
This module introduces students to fundamental elements and key methodologies of visual expression and communication. Through drawing and image building assignments, students will develop a comprehensive range of 2D and 3D skills in order to develop a visual language to respond effectively and creatively to design tasks and formal briefs.
The design process relies on a rich understanding of the nature of materials; their physical properties, inherent qualities, and how they can be manipulated (processed). This module seeks to embed an understanding of material and process technologies that will enable you to design with specific parameters in mind and appreciate the limitations of what you are designing with. This will encourage you to embrace material qualities as part of the design process, and actively explore the creative application of current and future technologies.
This module will introduce basic principles and considerations when designing for various scales of manufacture, helping you to develop an awareness of the impact of economies of scale and sustainability on design thinking. The module will introduce fundamental strategies in designing for different markets and you will explore the relationships between scale, context and implementation.
Year two
Employability-focused modules during your second year year enhance industry knowledge and experience.
In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits)
Modules include:
The main focus of this module is to enable you to develop more advanced CAD skills (SolidWorks) and use these in relation to the design process. As your skills develop you will be expected to utilise and correctly synthesise the SolidWorks program in line with industry recognised production methods and techniques. This will enable you to develop and realise designed concepts using digital technologies and to effectively communicate design intentions within the context of manufacturing and industry.
This module will apply the ‘user-needs’ design philosophy as a framework to enable you to build upon and synthesise core design skills introduced at level 4 of the programme.
Design Synthesis will engage our students in the appropriate observational and analytical approaches required to develop user-centred design outcomes. The module will address the philosophy behind human-centred design and will encourage you to develop your own reasoning by putting the ‘needs and requirements’ of the ‘person/client/user’ at the centre of the process.
This module will give you the opportunity to ‘focus’ your studies through self-directed practice, researching a personal area of interest and creating outcomes that reflect your developing knowledge of Product and Furniture Design. This gives a guided introduction to the largely self-initiated study you will experience in level 6.
In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules.
The purpose of this module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement, with support from academic staff and ADM Careers+.
This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief. The brief will be set by an external client/ agency, in consultation with your supervisor, and it could be a ‘real life’ problem to be solved, or a simulation. It is an opportunity for you to engage in a professional manner with an aspect of your subject area, which contributes to the development of employability skills within the supportive infrastructure of the University. Where appropriate, the project may involve interdisciplinary collaboration with students from other courses. In this way, it reflects the collaborative, flexible nature of employment within the Creative Industries.
Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Final year
Modules in your final year encourage individual direction through live projects/competition and a self-written major design project.
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits)
Modules include:
This module seeks to familiarise you with the initial stages of client contact in terms of responding to a brief and analysing an opportunity/problem. You will produce and evaluate appropriate innovative concepts with a view to selecting the most suitable for presentation back to the client/organisation as a series of options.
The source of the briefs for the module may be a competition such as the Royal Society of Arts or a live client company contact. In all cases, the briefs would be industry facing.
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio.
This module provides the opportunity for you to undertake a major self-directed design project derived from the major project research undertaken in the previous module Major Project. In consultation with academic staff you will be responsible for the planning and implementation of a programme of work that will enable you to showcase the skills you have attained throughout the course.
Download course specification
Download nowTaught by experienced designers, makers and academics, this course combines practice with theory to give you a fully rounded learning experience.
Extensive workshop facilities will help you to realise your proposals, creating functional and commercially viable designs. This hands-on approach allows you to understand the opportunities and limitations of materials and construction methods.
BOSS X BCU project
Working in collaboration with BOSS design, second-year students were tasked with exploring and developing innovative products, artefacts or furniture concepts that enhance, improve and better facilitate the future multi-generational workspace, in either the residential office environment, ‘conventional’ onsite office or both.
Students engaged with a variety of discipline-aligned methods including: drawing to explore ideas, model making to varying scales which are appropriate, engaging and researching ergonomics and anthropometrics, as well as, researching ‘real world’ manufacturing processes and techniques utilised within industry.
Communication of ideas visually and verbally, also formed a significant part of this project, with students gaining invaluable employability skills by presenting directly to a client and possible future employer.
Several students participated in alternate weeklong placements with Boss Design. This provides invaluable industry experience and significant personal development opportunities, which undoubtedly helps those students during their final year on the course and after graduation.
Employability
Enhancing employability skills
The course has a vocational emphasis and is focused on employability. Throughout your study you will engage with real briefs, collaborative opportunities and external industry links. You will develop skills in a broad range of working approaches, from synthesising and applying problem solving and creative thinking skills, to 3D computer modelling, where you will use the latest industry standard software.
Extensive workshops support modelling and prototyping skills, and you will create high-quality outcomes using a wide range of materials, techniques and processes. The course supports personal development as a creative, knowledgeable designer, maximising the potential to obtain positions in national and global companies.
The course develops skills and experience in and around the subject of scales of manufacture, from bespoke, one-off and batch production to standardised mass production. The interdisciplinary nature of design engages relationships across a broad spectrum of specialist areas of study, and we nurture this philosophy through collaborative and professional practice approaches.
Placements
This BA (Hons) Product Design course offers you the opportunity to gain invaluable work placement experience during the second year of the course, through modules and industry collaborations.
The Faculty also offers a specific optional work placement module, which can be taken up in your second year. The purpose of this module is to enable you to develop professional attributes as well as subject and transferable skills through experience in the work place, and tasks course participants to critically reflect upon your learning in that context. Students are normally expected to arrange their own placement, with support from academic staff and BCU Careers.
As part of the work placement module, students have the opportunity to attend specific sessions, which relate to the development of their digital presence, portfolio content and presentation, and the formulation of CV’s and covering letters for potential work placement providers and future employers.
We also have a continually evolving and expanding data base of industry partners within and outside of the West Midlands, who have collaborated with the course on various projects and have taken on students within their practices, either whilst students continue to study on the course, during the summer break or once their academic studies are completed.
My internship at Kirkdale Studios during my third year was a great creative experience and helped me to navigate the transition from a student to a working designer. I was given the opportunity to work on live projects, communicate directly with factories, and learn professional skills before even graduating.
Evie Mcginley – Kirkdale Studio
Our Graduates
Emily Cross
"Studying Product and Furniture Design at BCU prepared me for my next step into the design industry. For me, the supportive set of tutors helped me develop myself as a designer. By using industry-standard software, cross-disciplinary group projects and navigating the iterative process of design I feel confident in my new role as a junior product designer for Crofts and Assinder. I am eternally grateful to BCU for the opportunities that have been made available to me such as selling my products at the Minima Showroom and exhibiting my furniture pieces at New Designers and Young Furniture Makers.”
Charlie Adlem
“Without my second-year summer placement at HF Contracts, I simply wouldn’t have my current job. The skills and expertise gained during the 8 weeks were enough for HF to take me on full-time after I graduated.
"It gave me an invaluable taste of the real world that fed into my education, it not only taught me workplace skills but motivated me in my university degree to strive for more and reach my full potential.”
Hugo Parnell-Hopkinson
“In the last few years, I have been fortunate enough to work in a variety of design industries. Consequently, I have collaborated with many remarkable design teams to bring projects from sketches to reality. From luxury wrist-ware technology to cabin designs of bio-fuelled transportation in city centres. Towards the end of 2021, I moved to Hong Kong to further expand my design experience and career. I now work for the Jacal Group, originally a business with its roots in interior design, but more recently a collection of companies devoted to creating beautiful things no matter the industry. I was brought on as their Design Strategist and Project Manager to help direct design decisions within the company. My goal is to launch a product and furniture series alongside my fellow in-house designers for use in new clubhouses and apartments across Hong Kong and China.”
Katy Thompson
"Currently, I am working as a junior furniture finisher at Matthew Cox. A small (but perfectly formed) furniture company making bespoke, made-to-measure and range pieces in Stamford, Lincs. My job role covers a lot, from sandblasting and metalworking to oiling and painting. I really love my job, working with a great team of like-minded and creative people in a very varied and always interesting role, I feel truly lucky. In the finishing department, we work on everything that comes through from the making department. Projects vary in scale from small stools and chairs to large kitchen islands and grand dining tables. We are the last point of call before the furniture is sent to customers, making my job very important and very rewarding!"
Facilities & Staff
Our Facilities
When you join Birmingham City University, the first thing you will notice is the exceptional quality of our campuses. With an investment of over £400 million across our buildings and facilities, we are committed to giving you the very best learning environment to help shape your experience.
You will be based in our multi-million pound Parkside building – a state of the art facility located within our City Centre Campus. Here you will have full access to our recently upgraded, high spec CAD (Computer-Aided-Design) workstations situated within our dedicated computer labs and open access areas. We also provide access to leading edge digital design software, enabling you to explore technical drawing, graphics, 3D modelling, visualization, animation, computation, simulation, and virtual reality.
The Parkside Building is also home to our digital fabrication labs, where you will be able to explore 3D printing, laser cutting, CNC machining, ceramics, glass and traditional model-making, guided by our team of expert technicians with access to our on-site material store, and professional printing facilities.
You’ll also benefit from:
- Design studios
- Physical and digital library
- Loanable laptops
- Dedicated social spaces
- Cafés
Photo Gallery
From industry-standard software, to our workshops and studio spaces, everything you need will be at your fingertips from day one. Working with our dedicated teaching teams and expert technicians, you'll be supported from concept through to completion.
Making
The Parkside Building is also home to analogue and digital workshops, where you will be able to explore 3D printing, laser cutting, CNC machining, ceramics, wood and metal processes, guided by our team of expert technicians.
Our staff
Jason Nicholson
Product Design Course Leader
From a career journey beginning in metalsmithing and related products, Jason has a wide experience in various product design sectors – in particular furniture and lighting design. He has taught across a range of specialist courses, focussing and developing ‘making’ as an integral part of the design process. A ‘hands-on’ member of staff with...
More about JasonWayne Pottinger
Product Design Lecturer
Wayne Pottinger is a lecturer and coordinator of the level five (second year) Product Design course. Before joining Birmingham City University Wayne established his own design practice alongside Natalie Cole. Pottinger and Cole’s practice designed and developed products for retail and their objects were stocked in well-respected furniture and...
More about WayneEmma Jones
Product Design Lecturer
Emma is a Lecturer on the BA (Hons) Product Design program, currently teaching across all three levels of the course. Before joining the Faculty of Architecture, Design, and Media as a full-time member of staff in January 2022, she was a Specialist Lecturer in Architecture and Design, delivering 3D design communication modules in industry-leading...
More about EmmaAndrew Trujillo
Product Design Tutor and Interior Architecture Tutor
Andrew grew up in Colombia, and came to the UK to study a degree in Industrial Design (Transportation). He worked in the marine sector mostly, gaining 30 years of experience and designing yachts from 10M to 107M; Motor and sail, slow and fast. Andrew also designed motor homes, private jet interiors and residential interiors and exteriors, and...
More about Andrew