Cookies and Privacy

The University uses cookies on this website to provide the best experience possible including delivering personalised content on this website, other websites and social media. By continuing to use the site you agree to this, or your can go to our cookie policy to learn more and manage your settings.

Sign up for updates

Marketing with Advertising and Public Relations - BA (Hons)

This course has recently been updated. Please download the course specification for the up to date information. Recognised by the Chartered Institute of Marketing our BA (Hons) Marketing with Advertising and Public Relations degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing....

Studying with us in 2021/22

It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the COVID-19 pandemic. Any arrangements put in place by the University for the 2021/22 academic year will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.

  • Level Undergraduate
  • Study mode Full Time/Part Time
  • Location City Centre
  • School Birmingham City Business School
  • Faculty Faculty of Business, Law and Social Sciences

Course overview

This course has recently been updated. Please download the course specification for the up to date information.

Recognised by the Chartered Institute of Marketing our BA (Hons) Marketing with Advertising and Public Relations degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Tailor your Marketing Degree

Our suite of Marketing courses will enable you to tailor your interests to a specific area.

Our BA Marketing degree has a number of optional modules, or after the successful completion of your first year you can switch to one of the other specialised marketing degrees:

This course is open to International students.

What's covered in this course?

Inspiring our students in all aspects of marketing, advertising and public relations, we put an emphasis on employability, Employability focused means more than securing a role on graduation, it is an enduring principle that ensures that you have the resources and competencies to maximise all of your future career opportunities. You will receive this through every module and through enhanced experiences such as the opportunity to work in our very own student-led marketing agency. Placements are available, with numerous companies holding our placement students in high regard thanks to their real-world practical skills.

Subject to approval this course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight to endure you industry-ready the second you graduate. This recognition also ensures you will receive the maximum possible exemptions from the CIM Professional Diploma.

This course is one of five marketing degrees that have been designed to meet the diverse areas of marketing. Your course allows you to understand all of the core principles of marketing with advertising and public relations but it is part of a suite which allows you to switch to another course irrespective of the one you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.

Each course in the suite has been designed to:

  • Equip students with the ability to apply marketing theory and practice in a variety of business situations.
  • Develop key transferable skills that are essential to a career in marketing.
  • Meet the accreditation requirements of Chartered Institute of Marketing.
  • Provide students with the opportunity to develop specialist marketing skills of their choice.

Why Choose Us?

  • This degree course is aligned with the Chartered Institute of Marketing (CIM). This means that the course is as professionally relevant and up-to-date as possible, taking into account the very latest developments in the profession.
  • On all of our courses you will gain a professional focus and real world experience of marketing, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long professional placement as part of your degree course.
  • Recognising the global scope of marketing, all our courses have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, including our many overseas study exchange programmes.
  • As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd on graduation.
  • You’ll learn from industry experienced staff, and have the chance to network with fantastic guest speakers year-round. Our excellent links with Birmingham businesses mean everything about our course is linked to the constantly evolving marketing sector.
  • Don't meet the entry criteria? Our Foundation Year courses offer a route to a full undergraduate degree at a lower entry tariff.
  • We teach by using real business scenarios, so you’ll get the chance to draft marketing plans for actual companies, create marketing material and gain practical experience both within the University and with industry contacts.
  • We have our own student-run, in-house marketing agency, The Link, where you can sharpen your skills with briefs and projects from leading businesses and organisations, such as Edgbaston Cricket Ground, Serco and Cure Leukaemia.
  • You will study in our state-of-the-art City Centre Campus, ideally located for you to take advantage of our links to Birmingham’s business district, one of the largest in the UK.
  • All of our team have an open door policy offering drop-in tutorials to make sure you get as much advice as you need, when you need it, to get the most out of your time here. 
  • You will be able to work on exciting projects for real-life clients through our Business Advice Centre, giving you exposure to the challenges and issues faced by businesses as well as the chance to develop successful solutions. Opportunities are available with local, regional, national and even global businesses such as BMW.
  • The Centre also offers expert support for your own entrepreneurial ideas, so you can start planning your own start-up or take your existing business to the next level. Following graduation, you will have the opportunity to apply for STEAMhouse Business Incubator membership.

Find out more

Please note this course has changed name for 2017/18. The KIS data below relates to the previous course title.

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

BBC or 112 UCAS tariff points from a maximum of 3 subjects.

Level 2 Qualifications
UK Qualification Requirements 2021/22
GCSE
  • GCSE English language and mathematics at grade C/4 or above
  • Equivalent level 2 qualifications can be accepted
  • Must have been achieved at the point of enrolment
Irish Leaving Certificate (Ordinary Level)
  • See level 3 entry under Irish Leaving Certificate for full details.
Scottish National 5
  • English language and mathematics at grade C or above
  • Must have been achieved at the point of enrolment
Plus one of the following Level 3 (and above) Qualifications
UK Qualification Requirements 2021/22
A level and Advanced VCE
  • BBC / 112 UCAS points
  • A maximum of 3 subjects are considered. These can be other A-levels or level 3 equivalents.
AAT Diploma in Accounting (QCF)
  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)
Access to HE Diploma
  • Pass with 60 credits overall. At least 45 credits at level 3
  • Pearson BTEC National Extended Diploma
    (2016 – present)
  • Pearson BTEC Extended Diploma (QCF)
    (2010 - 2016)
  • BTEC Level 3 National Diploma
    (2002 – 2010)
  • DMM
  • Pearson BTEC Level 3 National Diploma
    (2016 – present)
  • Pearson BTEC Diploma (QCF)
    (2010 – 2016)
  • BTEC Level 3 National Certificate
    (2002 – 2010)
  • 112 UCAS points
  • Considered with one A-level or an equivalent level 3 qualification
  • Pearson BTEC National Foundation Diploma (2016 to present)
  • Pearson BTEC 90-Credit Diploma (QCF) (2010 - 2016)
  • 112 UCAS points
  • Considered with one A-level or an equivalent level 3 qualification
  • Pearson BTEC Level 3 National Extended Certificate
    (2016 – present)
  • Pearson BTEC Subsidiary Diploma (QCF)
    (2010 - 2016)
  • BTEC Level 3 National Award
    (2002 - 2010)
  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

IBO Certificate in Higher Level

  • Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they obtain a total of 14 points or above from three Higher Level Subjects
  • Considered with other acceptable level 3 qualifications to meet 112 UCAS Tariff Points
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB will be accepted.

International Baccalaureate Diploma

  • Obtain a minimum of 28 points overall
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB will be accepted.

IFS / LIBF Diploma in Financial Studies

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

Irish Leaving Certificate (Highers)

  • Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in four Higher level subjects. This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1)

NCFE CACHE Level 3 Applied General Certificate in Health and Social Care

  • 112 UCAS points.
  • Can be considered along with A-levels or a combination of equivalent level 3 qualifications

OCR Cambridge Technical Extended Diploma

  • DMM

OCR Cambridge Technical Diploma

  • 112 UCAS points
  • Considered with one A-level or an equivalent level 3 qualification

OCR Level 3 Cambridge Technical Extended Certificate
(2016 – present)

OCR Level 3 Cambridge Technical Introductory Diploma
(until 2016)

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

Scottish Advanced Higher

  • Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers.
  • Where three Advanced Highers have been taken achieve a minimum of grades CCD.
  • Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers).

Scottish Higher

  • Achieve a minimum of 112 tariff points achieved in either five Highers or from a combination of two Advanced Highers plus two Highers.
  • Where only Highers have been taken a minimum of grades BBCCC is required. Where a combination of Highers and Advanced Highers have been taken you must achieve grades of CD in two Advanced Highers plus grades of CC in two Highers.

T-Levels

  • 112 UCAS points (Merit overall)

Advanced Welsh Baccalaureate - Skills Challenge Certificate (first teaching September 2015)

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

Welsh Baccalaureate Advanced Diploma – Core (awarded until 2016)

ESW/KS Combined component

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)
Other Qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Additional information for EU/International students
Essential

Applications from international applicants with equivalent qualifications to 112 points are welcome. Please see your country page for further details on the equivalent qualifications we accept.

In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.

English language requirements 2020/21
IELTS

6.0 overall with 5.5 minimum in all bands

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

Other accepted qualifications Visit our English language page

Fees & How to Apply

  • International students

Award: BA (Hons)

Starting: Sep 2021

  • Mode
  • Duration
  • Fees
  • Study Year £9,250
  • Placement Year £1,650

Professional Placement Fees

Full-Time courses with a Professional Placement incur a fee during the placement year. The costs for those years when you attend the university for study, and the cost for the placement year are shown here.

  • Year 1 (80 credits) £6,400
  • Year 2 (80 credits) £6,400
  • Year 3 (80 credits) £6,400
  • Year 4 (80 credits) £6,400
  • Year 5 (40 credits) £3,200

Fees for Part-time students

This course can be studied on a Part-time study basis. The cost per year of study is based on credit requirements for that year as shown here.

Award: BA (Hons)

Starting: Sep 2021

  • Mode
  • Duration
  • Fees
  • Full Time
  • 3 Years
  • £13,200 per year
  • Full Time
  • 4 Years with Professional Placement
  • Show fees
  • Study Year £13,200
  • Placement Year £13,200

Professional Placement Fees

Full-Time courses with a Professional Placement incur a fee during the placement year. The costs for those years when you attend the university for study, and the cost for the placement year are shown here.

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead.

£150 free credit (home/EU students only)

For 2021 entry, all new home/EU undergraduate students will receive £150 worth of free credit to spend in a host of ways, on books and a range of learning materials.

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites and available through our library.

Free access to Rosetta Stone

All students can sign up to the online learning language platform for free through the Graduate+ scheme.

Free Adobe Creative Cloud Licence

Students studying on a course with a requirement to use Adobe software can request a free licence to install the entire suite of applications on up to two personal devices.

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Project materials (optional)

This course includes project work that requires you to develop and produce a portfolio. This could be digital, but if you choose to create a physical portfolio, you will be expected to provide the materials; costs will vary depending on the materials selected.

Books (optional)

Some modules may suggest that you purchase a key textbook. All module key texts will be in the University library, but in limited numbers. Many students choose to purchase a copy.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience.

Subscriptions (optional)

You may wish to purchase subscriptions to additional journals and websites.

Memberships (optional)

You may wish to join a union or professional body related to this course, such as the Chartered Institute of Marketing (CIM).

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

 Register with UCAS

 Login to UCAS

 Complete your details

 Select your course

 Write a personal statement

 Get a reference

 Pay your application fee

 Send UCAS your application

International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Fees for part time students

If you study this course part-time or via distance learning, you will be charged on a pro-rata basis. This means your fee will be calculated per module.

Course in Depth

Year One

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Principles of Marketing 20 credits

Developing Your Personal Brand 20 credits

Creative Concepts and Design 20 credits

Consumer Behaviour 20 credits

Finance for Managers 20 credits

Content Marketing 20 credits

Year Two

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Brand Dynamics and Activation 20 credits

Data, Insights and Analytics 20 credits

Marketing Communications Planning 20 credits

Experience Design 20 credits

Visual Communications for Marketers 20 credits

Live Event Experiences 20 credits

Final Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 80 credits).

Marketing Strategy and Leadership 20 credits

One Planet Business 20 credits

Contemporary Advertising 20 credits

Public Relations and Reputation Management 20 credits

In order to complete this course a student must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules

Creativity, Innovation and Entrepreneurship 20 credits

Managing Customer Relationships 20 credits

Digital Analytics for Marketing 20 credits

Selling and Sales Management 20 credits

Cross Cultural Consumer Behaviour 20 credits

Digital Enterprise 20 credits

Business Advice Project (Major) 40 credits

Business Research Project (Major) 40 credits

Business Start-Up Project (Major) 40 credits

Community Advice Project (Major) 40 credits

Employability Project (Major) 40 credits

Economics Research Project (Major) 40 credits

Business Research Methodology and Practice + Business Research Project 40 credits

Business Research Methodology and Practice + Business Start-Up Project 40 credits

Business Research Methodology and Practice + Community Advice Project 40 credits

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

This course is aligned to the following organisation:

Chartered Institute of Marketing
Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Birmingham City University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Employability

Enhancing employability skills

Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.

Alongside gaining marketing skills will be a range of transferrable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries.

In addition, you could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.

You will also have the chance to undertake a work placement, gaining valuable real-life skills in a professional working environment. 

Placements

By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.

Previous students have undertaken placements with companies such as Sky and Disney.

My Marketing Placement - Shauna's Story

During her Marketing, Advertising and Public Relations degree, Shauna managed to land a placement working at Edgbaston Cricket Ground as a Commercial Executive. She helped on a variety of projects, including the 2016 kit launch for the Birmingham Bears T20 team. Hear her story.

My Marketing Placement - Chris's Story

During his Marketing, Advertising and Public Relations degree, Chris worked in Mattel's in-house PR team. He helped with their influencer marketing on YouTube, alongside their business to business outreach. Chris got to work with iconic brands such as Barbie, Hot Wheels and DC. Hear his story.

More about our placement opportunities

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Our Graduates

Lily Pebbles 700x350 - Lily sat at a desk with a laptopLily Pebbles

When Lily began her beauty and lifestyle blog as part of a digital marketing module, she had no idea how many doors would open up for her. Now she runs her YouTube channel and other social media platforms full-time, has become a Sunday Times best selling author with her book The F Word, co-hosts an iTunes number 1 podcast “At Home With” and collaborates with brands such as  Waitrose and The White Company. 

“Working with brands is one of the highlights of my jobs, I really enjoy working together on a brief and finding a way to naturally integrate products I genuinely love into my usual content. I’ve also been lucky enough to accompany brands on amazing trips around the world to learn more about their upcoming launches, a standout trip for me was visiting Ghana with Sport Relief."

Lily Pebbles now has over 480,000 subscribers on YouTube.

International Students

Welcome to the Birmingham City Business School, home to students from over 70 countries all around the world!

Birmingham City Business School is one of the UK’s largest, most established and most respected business schools. Our programmes are practice based and many have an international focus, which means your course will be entirely relevant to today’s business world. Almost all of our courses, both at undergraduate and postgraduate level, are open to international students.

We also have links with universities across the world, including Europe, the USA, China, India and Malaysia.

International Services

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Facilities and Staff

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

Our staff

David Cashmore

Senior Teaching Fellow in Marketing

David Cashmore joined Birmingham City University in 2017 as a Senior Teaching Fellow in Marketing. With 20 years' experience in industry, David has held senior marketing roles in a diverse range of B2B companies, ranging from SMEs through to large global corporations.

Full Profile

More about David

Emma Neale

Senior Lecturer in Marketing

Emma Neale is a Senior Lecturer in Marketing. As a marketing professional with over 15 years' industry experience, Emma has held high profile roles in organisations such Siemens, and continues to work closely with industry and professional bodies.

Full Profile

More about Emma