International Marketing (Top-up) - BA (Hons) - 2026/27 Entry

Overview

Want to top up your marketing degree in Birmingham? Our International Marketing Top-Up course gives you the chance to broaden your knowledge of marketing within the global business environment. This degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. You will learn how to apply your knowledge to real business scenarios, while also being able to develop the personal skills employers demand, allowing you to make an immediate impact upon graduation.

What's covered in this course?

You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences. During this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as International Business, Marketing Strategy and Planning and Sustainable Marketing. Hands-on learning will go alongside more conventional teaching methods like lectures and seminars.

As a student on the course, you will also get to participate in The Pitch, a nationwide marketing competition held annually by the Charted Institute of Marketing (CIM), that allows you to apply your academic knowledge and creative skills to real-world marketing problems. This opportunity serves as a critical stepping stone for future marketing professionals by enhancing your employability and practical skills.

Why Choose Us?

We have a strong focus on employability and through placement opportunities and our links with local businesses, we aim to ensure you graduate not only with your degree but also with the skills and knowledge needed to embark on your chosen career.
The STEAMhouse offers amazing opportunities for entrepreneurial students to kick start and build a business. Services available include the Incubator which helps focus and solidify business ideas and the Hatchery which offers support in getting your business off the ground.
We pride ourselves on being the University for Birmingham and supporting and giving something back to the local business community. We have strong links with local businesses in the city across several industries. These links help us enhance students’ experiences by giving them access to industry experts for guest lectures, exciting placement opportunities and other chances to engage with the business community as a whole.
We aim to infuse learning with exposure to real-world experiences. Through the Link Agency we give students the chance to work on real-life projects using industry-standard software and with real-world clients. These offer a unique opportunity for students to gain this invaluable experience while they study.

Open Days

Join us for an Open Day where you'll be able to learn about this course in detail, chat to students, explore our campus and tour accommodation. Booking isn't open for this event yet, register your interest and we'll let you know when booking goes live.

Next Open Day: 4 October 2025

Register interest Take a virtual tour

Entry Requirements

Essential requirements

Accepted qualifications include:

ABE Advanced Diploma: At least a grade B in two modules and the qualification must be in a relevant subject area.
Diploma in Higher Education (DipHE): Pass with 120 credits at level 4 and 120 credits at level 5, in a related pathway. Acceptance will be Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.
Foundation degree (Level 5): Pass with 120 credits at level 4 and 120 credits at level 5, in a related pathway. A minimum of 60% overall must be achieved. Acceptance will be subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.
Higher National Diploma (HND): Pass with 120 credits at level 4 and 120 credits at level 5, in a related pathway. A minimum of a Merit profile overall. Acceptance will be subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.

Applications are considered on an individual basis.

If you are an EU/international student, please see further information below.

If you have a qualification that is not listed, please contact us.

Fees & How to Apply

Please select your student status to view fees and apply

UK Student
International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2026

Full Time
1 year
£9,535 in 2026/27
Apply via UCAS

International students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2026

Full Time
1 year
£18,570 in 2026/27
Register interest

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites and available through our library.

Free Adobe Creative Cloud Licence

Students studying on a course with a requirement to use Adobe software can request a free licence to install the entire suite of applications on up to two personal devices.

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Project materials (optional)

This course includes project work that requires you to develop and produce a portfolio. This could be digital, but if you choose to create a physical portfolio, you will be expected to provide the materials; costs will vary depending on the materials selected.

Books (optional)

Some modules may suggest that you purchase a key textbook. All module key texts will be in the University library, but in limited numbers. Many students choose to purchase a copy.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience.

Subscriptions (optional)

You may wish to purchase subscriptions to additional journals and websites.

Memberships (optional)

You may wish to join a union or professional body related to this course, such as the Chartered Institute of Marketing (CIM).

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

Register with UCAS
Login to UCAS and complete your details
Select your course and write a personal statement
Get a reference
Pay your application fee and submit your application

Guidance for International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the three areas you’ll need to address:

Why do you want to study this course or subject?

Here’s where you explain what makes this course exciting to you. Think about your motivations for studying the course and your future plans. If you’re planning to take a year out, don't forget to give your reasons.

How have your qualifications and studies helped you to prepare for this course or subject?

This is your chance to show what you’ve learned at school or college. You should include the skills and knowledge you’ve gained from education or training and how this will help you succeed in your chosen course.

What else have you done to prepare outside of education, and why are these experiences useful?

Not everything you’ve learned comes from the classroom. Life experience counts too! You might want to talk about work experience, employment, or volunteering and how they’ve helped you develop the skills needed for your chosen course or future career.

Worried about Personal Statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Course in Depth

Year One

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits).

Download course specification

Download now

Employability

This course allows you to tailor your study around the job role and the career you want. By teaching you to apply what you learn to real business scenarios, you can walk into employment, having already dealt with many situations you find in the working world.

You’ll have many opportunities to work with actual businesses and build your CV. These arise through The Link, our very own marketing agency, and university competitions, Employability Challenge Week, the Leadership Challenge, well as activities and competitions further afield.

The specialist marketing modules will give you the opportunity to strengthen and prepare you to move towards a career in the marketing industry.

Facilities & Staff

Our Facilities

We are constantly investing in our estate and have spent £500 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law and Business students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

An impressive library with access to over 65 million full text items and stunning views of Eastside City Park
Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
A modern 300-seat food court with space to study and socialise
Accessible IT facilities with full Office365 for all students for free
Shared facilities with the wider campus including the Parkside Building and Millennium Point

Our staff

David Cashmore

Subject Group Leader (Marketing), Senior Teaching Fellow in Marketing

David joined BCU in 2017 as a Senior Teaching Fellow in Marketing, bringing over 20 years of industry experience. He has held senior marketing roles across a diverse range of B2B companies, from SMEs to global corporations, and continues to collaborate closely with industry leaders and professional bodies, particularly the Chartered Institute of...

More about David