International Marketing (Top-up) - BA (Hons)
Currently viewing course to start in 2026/27 Entry. Switch to 2027/28 Entry
September 2026 — UCAS code N550
Want to top up your marketing degree in Birmingham? Our International Marketing Top-Up course gives you the chance to broaden your knowledge of marketing within the global business environment. This degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing....
Clearing
Qualifications Required Rather than points this course has specific qualifications required. See below for details.
Hotline now open
Call 0121 331 6777
The Clearing Hotline is now open Mon-Fri 9am-5pm, Sat 9am-4pm & Sun 10am-2pm
- Level Undergraduate
- Study mode Full Time
- Award BA (Hons)
- Start date September 2026
- Fees View course fees
- Subject
- Location City Centre
This course is:
Open to International Students
Overview
Clearing 2026
Clearing
Qualifications required
(or equivalent) is the minimum you wil need to be considered for this course in Clearing.
Use the UCAS tariff calculator to work out your points.
Hotline now open
Call 0121 331 6777
The Clearing Hotline is now open from 7.30am, Thursday 13 August
Want to top up your marketing degree in Birmingham? Our International Marketing Top-Up course gives you the chance to broaden your knowledge of marketing within the global business environment. This degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. You will learn how to apply your knowledge to real business scenarios, while also being able to develop the personal skills employers demand, allowing you to make an immediate impact upon graduation.
What's covered in this course?
You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences. During this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as International Business, Marketing Strategy and Planning and Sustainable Marketing. Hands-on learning will go alongside more conventional teaching methods like lectures and seminars.
As a student on the course, you will also get to participate in The Pitch, a nationwide marketing competition held annually by the Charted Institute of Marketing (CIM), that allows you to apply your academic knowledge and creative skills to real-world marketing problems. This opportunity serves as a critical stepping stone for future marketing professionals by enhancing your employability and practical skills.
Why Choose Us?
- We have a strong focus on employability and through placement opportunities and our links with local businesses, we aim to ensure you graduate not only with your degree but also with the skills and knowledge needed to embark on your chosen career.
- The STEAMhouse offers amazing opportunities for entrepreneurial students to kick start and build a business. Services available include the Incubator which helps focus and solidify business ideas and the Hatchery which offers support in getting your business off the ground.
- We pride ourselves on being the University for Birmingham and supporting and giving something back to the local business community. We have strong links with local businesses in the city across several industries. These links help us enhance students’ experiences by giving them access to industry experts for guest lectures, exciting placement opportunities and other chances to engage with the business community as a whole.
- We aim to infuse learning with exposure to real-world experiences. Through the Link Agency we give students the chance to work on real-life projects using industry-standard software and with real-world clients. These offer a unique opportunity for students to gain this invaluable experience while they study.
Open Days
Join us for our next Open Day where you'll be able to learn about this course in detail, chat to students, explore our campus and tour accommodation.
Next Open Days: 26 September (Sport only), 10 October
Course in Depth
Year One
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits).
Marketing Strategy and Leadership 20 credits
One Planet Business 20 credits
Digital Analytics for Marketing 20 credits
Contemporary Advertising 20 credits
Cross Cultural Consumer Behaviour 20 credits
The module provides you with an introduction to the main issues of international business. This module deals with the cultural, administrative, geographical and economic differences around the world and how these differences shape businesses today. Three fundamental issues that this module addresses are: (i) the differences among domestic, international and global firms; (ii) the attributes of multinational corporations (MNCs) and finally; (iii) the determinants of success in international business.
Download course specification
Download nowEntry Requirements
Clearing
Qualifications required
Hotline now open
Call 0121 331 6777
The Clearing Hotline is now open from 7.30am, Thursday 13 August
Alternative options
If you do not have qualifications required, you may like to look at our other available courses, or explore your options if you don't have enough points for any of our courses.
*Please note: the entry requirements listed below are relevant to main cycle applications and may not be applicable during Clearing.
Essential requirements
Accepted qualifications include:
- ABE Advanced Diploma: At least a grade B in two modules and the qualification must be in a relevant subject area.
- Diploma in Higher Education (DipHE): Pass with 120 credits at level 4 and 120 credits at level 5, in a related pathway. Acceptance will be Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.
- Foundation degree (Level 5): Pass with 120 credits at level 4 and 120 credits at level 5, in a related pathway. A minimum of 60% overall must be achieved. Acceptance will be subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.
- Higher National Diploma (HND): Pass with 120 credits at level 4 and 120 credits at level 5, in a related pathway. A minimum of a Merit profile overall. Acceptance will be subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.
Applications are considered on an individual basis.
EU/international applicants: You will need a good pass in a related discipline, at a level equivalent to UK Level 5, with the equivalent of 240 UK credits (120 ECTS credits). Please also see further information below.
If you have a qualification that is not listed, please contact us.
Fees & How to Apply
UK students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2026
- Mode
- Duration
- Fees
- Full Time
- 1 year
- £9,790 in 2026/27
- Apply via Clearing
International students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2026
- Mode
- Duration
- Fees
- Full Time
- 1 year
- £18,570 in 2026/27
Clearing
Places available to start in September 2026
If you'd like to start this course full-time in September, you can apply through Clearing.
Hotline now open
Call 0121 331 6777
The Clearing Hotline is now open from 7.30am, Thursday 13 August
International and part-time students can apply online as normal using the links above.
Want to start in September 2027? You can apply via UCAS from September 2026.
Personal statement
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the three areas you’ll need to address:
- Why do you want to study this course or subject?
Here’s where you explain what makes this course exciting to you. Think about your motivations for studying the course and your future plans. If you’re planning to take a year out, don't forget to give your reasons.
- How have your qualifications and studies helped you to prepare for this course or subject?
This is your chance to show what you’ve learned at school or college. You should include the skills and knowledge you’ve gained from education or training and how this will help you succeed in your chosen course.
- What else have you done to prepare outside of education, and why are these experiences useful?
Not everything you’ve learned comes from the classroom. Life experience counts too! You might want to talk about work experience, employment, or volunteering and how they’ve helped you develop the skills needed for your chosen course or future career.
Worried about Personal Statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
Employability
This course allows you to tailor your study around the job role and the career you want. By teaching you to apply what you learn to real business scenarios, you can walk into employment, having already dealt with many situations you find in the working world.
You’ll have many opportunities to work with actual businesses and build your CV. These arise through The Link, our very own marketing agency, and university competitions, Employability Challenge Week, the Leadership Challenge, well as activities and competitions further afield.
The specialist marketing modules will give you the opportunity to strengthen and prepare you to move towards a career in the marketing industry.
Facilities & Staff
Marketing facilities
Take a look around the facilities available to you as a Marketing student at BCU.
Our staff
David Cashmore
Senior Teaching Fellow in Marketing
David joined BCU in 2017 as a Senior Teaching Fellow in Marketing, bringing over 20 years of industry experience. He has held senior marketing roles across a diverse range of B2B companies, from SMEs to global corporations, and continues to collaborate closely with industry leaders and professional bodies, particularly the Chartered Institute of...
More about David