The world of fashion is one of the globe’s fastest-growing industries, as well as one of the most competitive. This course equips you with the skills and knowledge to succeed as a manager in this exciting industry.
You will gain a technical understanding of the sector, combined with a solid foundation of management principles. We will help develop your overall understanding of the modern fashion industry, as well as the necessary skills for working in the sector.
The course encourages you to develop the skills and competences of future managers in the Fashion Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.
The course encompasses numerous field trip opportunities for students to allow reflection on the developing knowledge and understanding as it relates to their professional practice and the fashion industry. The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at The Parkside Building. The School of Fashion & Textiles has built a network of diverse contacts and partners over its history. This business-focused course will offer expertise and innovative ideas through the student body to our contacts.
You will be able to develop opportunities through collaboration with peers from other courses within the School of Fashion & Textiles as well as the Schools of Jewellery and Birmingham School of Media and across the Faculty of Arts, Design and Media; to broaden the range of careers opportunities across disciplines.
Our next Open Day for this course will take place on Sunday 24 November. Register your interest and we'll send an email update nearer the time. Visit us to see our facilities and speak to our staff and students.
Visit our School site for more student work and extra information.
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You are required to meet one of the following options:
An honours degree from a UK University
A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)
Successful passing a Pre-Master's course approved by Birmingham City University
Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average
|Other qualifications will be considered on a case by case basis.|
Please note that even if your application fully meets the entry criteria, you may be required to further demonstrate your suitability via an interview or submission of a course proposal before being offered a place.
Interviews may be conducted in your country of residence, over the telephone or by Skype.
|English language requirements|
|IELTS 6.0 (5.5 in all components) or equivalent is required.|
|No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list.|
Don't meet our entry requirements? You could apply for courses at our International College.
|MA||Sep 2020||FT||1 year||£12,700 per year|
|MA||Jan 2021||FT||1 year||£12,700 per year|
|MA||Sep 2020||FT||1 year||£12,800 per year|
|MA||Jan 2021||FT||1 year||£12,800 per year|
If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
Students are required to submit a personal statement as part of their application for this course.
Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.
Here are the key areas you’ll need to address:
Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?
Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.
Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.
Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?
You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.
Get more information on writing personal statements.
We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Did you know that you can apply for a postgraduate loan of up to £10,906 for some courses and options?
In order to complete this course you must successfully complete all the following CORE modules (totalling 180 credits):
Research and Professional Skills
The aim of this module is to introduce you to research skills and methods to allow you to craft your own research proposal, which will support and inform your major project module. You will choose your own area of interest relating to your specialism for research.
Industry Practice and Context
This module will introduce you to your specialist field, focusing on the key skills, issues and debates surrounding the creative industries and in your specialist field. Marketing and management theory will be put into the context of your specialism and relate to your growing awareness of the global nature of the creative industries.
Leadership permeates across all organisations and levels of society and this module provides focus on how leadership is relevant across the creative sector including arts, design and media. Developing effective and responsible leaders in the creative sector helps to promote and enhance creativity at both the individual and sectoral level, benefiting creative industries overall.
This organic module examines contemporary issues relative to the leadership and management within the creative sector. These may include the functions and roles of leaders and aspects to lead to better decision making of managers, both from UK and international perspectives and delivered specifically for ADM students only.
Global Strategy Development
Global Strategy Development module offers an introduction to strategy concepts and practice while exploring how to develop strategies for large corporations and small or medium sized businesses.
Successful Project Management within the creative sector (e.g. arts, media, design, broadcasting, luxury goods, building design, etc.) is essential to take ideas from beginning to fruition, assisting with the operationalising of new innovation and smooth delivery of essential tasks. The project management module explores issues within the creative sector.
Global Fashion and Branding
Taking an international attitude, this module focuses on the importance of brand adaptation to meet local market conditions. Assuming the role of Brand Manager, this module challenges you research a new market for an existing brand of your choice, then develop a sales & Distribution plan, and Marketing promotional plan for the first year of the brands entry into their new market.
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise.
Your studies will be based at Parkside and Curzon at the City Centre Campus. You will begin your year with modules in Industry Practice, Global Business Strategy and Leadership Development which will introduce you to a range of skills and experience that will form the foundation of your further studies. You will have regular opportunities to meet experts from the world of Fashion and guest speakers from the wider Creative Industries.
In the second term you will build on your knowledge of Global Business Strategies and continue to enhance your industry skills in the Global Fashion Brand Marketing module. This will also be supported with modules in Project Management and Research & Professional Skills, letting you practise making research proposals and designing pilot studies for industry related projects.
Your last term of studies will concentrate on a Major Project module that will examine a contemporary management issue that currently affects the Global Fashion Industry. This is a self-directed project that you can design to focus on aspects of the Fashion Industry that you are most interested in.
You will have up to 10 hours of lectures, workshops and seminars each week; and additional study time with tutorials, group projects, and online learning activities as independent study.
Students from MA Fashion Design, MA Fashion Management, MA Fashion Promotion and MA Fashion Styling collaborated to organise an end of year MA Fashion Show for charity.
21 MA Fashion Design students showcased their collections, while MA Fashion Management, MA Fashion Promotion and MA Fashion Styling students took key roles in organising the spectacular event, fuelled by student man power and talent, against the challenge of no event budget.
The fashion show is key in giving students an experience of creative production on a live project which they can take away as a show reel as part of their portfolio. Supporting Cancer Research UK, the show raised £430 for charity.
You are given the opportunity to visit Paris for the world’s premier fabric show, Premier Vision. The show offers up the season’s fashion directions some 18 months in advance, and is a useful tool to introduce you to all stages of the supply chain within which fashion design sits.
Employability and key transferable skills are embedded within the course ethos to maximise your capabilities and understanding of potential career opportunities.
Many modules require group projects in the field to build first-hand knowledge of the Fashion Industry. The importance of positive contribution to a team and close working relationships with colleagues is a key feature.
The course is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry.
Evaluating strategic and tactical business decisions will prepare you for working in Fashion by enabling you to understand the changing environment of competitors and stakeholders and adapt your plans and working practice accordingly. Your knowledge of management and marketing theories and how to apply them will be an advantage in many roles, and give you the flexibility to engage on many different levels with employers, clients and partners alike.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Fashion Management graduates can work in a range of careers including:
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
At present, we currently only accept full-time international students and don’t offer part-time or distance learning. In addition, you would also have to satisfy our proficiency in English Language requirements. For example, IELTS Grade 6.0 in all bands or 6.5 average, TOEFL at least 575.
“Becoming a fashion student at BCU is the best decision I have ever made, because I'm having wonderful and entertaining experience. They have perfect facilities for fashion students such as photo shooting studios, a 3D printer and a well-equipped library, which allow me to be more creative by utilising a variety range of facilities.
"While I was undertaking a short project related to visual merchandising with one of my coursemates, I really enjoyed shooting visual images based on fashion trends, coordinating on fashion style and creating new ideas for visual merchandising.”
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Our students come from around the world but our fashion management course is most popular with international students from:
You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.
With over forty years’ experience in the industry, Barry is the current Course Director for MA Luxury Brand Management and MA Fashion Management.
Barry’s previous academic role was with Southampton Solent University as Senior Lecturer for their Fashion Management with Marketing & Fashion Buying courses. Prior to this Barry was living in Shanghai working a four year contract with Raffles Design Institute at Donghua University where he was a Senior Lecturer in Fashion Marketing and Management. During his time at Donghua, the areas Barry was responsible for delivering were; Fashion Buying for Retail, Product Development for Fashion, Ethical and Sustainable Fashion, Fashion Brand Management, Fashion Advertising, Fashion Communications and the Global Fashion Business.