Undergraduate › Fashion Business and Promotion - BA (Hons)
Work by - Olivia Johnson, Fashion Business And Promotion
Work by - Olivia Johnson, Fashion Business And Promotion
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Work by - Jessica McEwan, Fashion Business And Promotion
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Fashion Business and Promotion - BA (Hons)

Currently viewing course to start in 2023/24 Entry.

Our BA (Hons) Fashion Business and Promotion degree course enables you to explore a range of roles within the fashion industry, beyond the making and production of clothing....

  • Level Undergraduate
  • Study mode Full Time
  • Location City Centre
  • School School of Fashion and Textiles
  • Faculty Faculty of Arts, Design and Media

Overview

Our BA (Hons) Fashion Business and Promotion degree course enables you to explore a range of roles within the fashion industry, beyond the making and production of clothing.

Guided and supported by a knowledgeable, industry-experienced staff team, you will gain an education across the different fashion sectors and develop skills in order to undertake a number of industry roles, including Buying, Marketing and PR, Trends forecasting and Event Management.

This course is open to International students.

What's covered in this course?

You will learn how fashion roles work together, as well as commercial and consumer and  competitive awareness. 

You will work on a live project, as well as industry focused briefs across the first two years and  benefit from regular industry guest speakers. 

Throughout the course, we will develop your business knowledge and language, preparing you for delivering presentations, teamwork, writing reports and build skills in creating both paper and digital visual work with the aid of CAD packages. 

In your final year, you will work on projects that support your independent interests and develop your self-promotion skills ready for industry. There will also be the chance to showcase your final-year work to industry leaders, at events such as Graduate Fashion Week in London.

Professional Placement Year

This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year (£1,850 for UK students).

This course allows you to gain a greater understanding of retail principles and practices as it delves deep into the inner workings of the industry from all levels. Personally, I have acquired invaluable knowledge and insight of multiple sectors not just fashion and feel confident to step into a successful career in the future.

Mae Al Mousa

Why Choose Us?

  • The course helps you become as versatile and dynamic as the industry itself.
  • Unlike other courses, we cover a variety of fashion business modules to ensure you gain a broad perspective of the fashion industry.
  • The course provides creative and visual fluency, equipping you with the toolkit to operate in the competitive, international fashion market place.
  • Our academic staff all have industry experience, teaching and researching their specialist subjects, ranging from buying to marketing.
  • Integrated work placements provide you with the essential experience needed to get ahead in their sector.

Studying with us during the Covid-19 pandemic

The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses. Should the impact of the pandemic continue in future years, any additional or alternative arrangements put in place by the University will be in accordance with the latest government public health advice, health and safety legislation, and the terms and conditions of the student contract.

Open Days

Join us for an on-campus Open Day where you'll be able to explore our campus and facilities in person. Booking for the next event isn’t open yet. Register your interest below and we’ll email you as soon as booking goes live.

Next Open Day: March 2023

Register your interest

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

112 UCAS tariff points from A/AS Level with a minimum of 2 A Levels.

LEVEL 2 QUALIFICATIONS
GCSE
  • GCSE English Language at grade C/4 or above
  • GCSE Maths at grade C/4 or above
  • Must have been achieved at the point of enrolment
Irish Leaving Certificate (Ordinary Level) See level 3 entry under Irish Leaving Certificate for full details
Scottish National 5
  • English Language at grade C or above
  • Maths at grade C or above
  • Must have been achieved at the point of enrolment
IELTS 6.0 overall with no less than 5.5 in each band.
Plus one of the following Level 3 (and above) Qualifications
A Level and Advanced VCE
  • BBC / 112 UCAS points
  • A maximum of 4 subjects are considered. These can be other A/S Levels (as long in a different subject) A-Levels or Level 3 equivalents.
AS and AS VCE Considered with a maximum of 3 other Level 3 qualifications (AS Levels must be in different subject to A-Levels) to obtain 112 pts
Access to HE Diploma
  • Pass with 60 credits overall. At least 45 credits at Level 3.
  • BA (Hons) Textile Design and BA (Hons) Fashion Design - Arts, Media and Publishing subjects preferred but other subjects also considered
  • BA (Hons) Fashion Branding and Communication and BA (Hons) Fashion Business and Promotion - Arts, Media, Publishing, Retail, Commercial Enterprise & Business subjects preferred but other subjects also considered.
  • BSc (Hons) Gemmology and Jewellery Studies - Arts, Media and Science subjects preferred but other subjects also considered.
  • Pearson BTEC National Extended Diploma (2016 – present)
  • Pearson BTEC Extended Diploma (QCF) (2010 - 2016)
  • BTEC Level 3 National Diploma (2002 – 2010)
DMM
Foundation Studies (Art and Design, and Art, Design & Media)
  • Distinction
  • Considered with a maximum of 3 other Level 3 qualifications to obtain 112 pts
IBO Certificate in Higher Level
  • Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they obtain a total of 14 points or above from three Higher Level Subjects
  • Considered with other acceptable level 3 qualifications to meet 112 UCAS Tariff Points
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above Standard Level Maths, grade 5 or above from the IB Diploma will be accepted
International Baccalaureate Diploma
  • Obtain a minimum of 28 points overall
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above Standard Level Maths, grade 5 or above from the IB Diploma will be accepted
Irish Leaving Certificate (Highers) Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in five Higher level subjects. This must include English Language and Maths taken at either Ordinary Level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level minimum grade H1/H7 (or A-D / A1-D3 up to and including 2016.
OCR Cambridge Technical Extended Diploma DMM
Scottish Advanced Higher
  • Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers.
  • Where three Advanced Highers have been taken achieve a minimum of grades CCD
  • Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers).
T-Levels Merit overall
UAL Extended Diploma in Art & Design Merit overall
UAL Extended Diploma in Creative Media Production & Technology Merit overall
UAL Extended Diploma in Performing and Production Arts Merit overall
Other qualifications

If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.

Additional information for EU/International students
Essential

In addition to qualifications, International applicants will also need a good digital portfolio. EU applicants will not be required to submit a portfolio as part of their application.

Please see your country page for further details on the equivalent qualifications we accept.

In addition to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.

EU/Non-EU (International) Qualifications Requirements
IELTS

6.0 overall with no less than 5.5 in each band.

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses).

 

Country-specific entry requirements and qualifications.

 

International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).

Mature Applicants

Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.

Fees & How to Apply

Please select your student status to view fees and apply
  • UK Student
  • International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2023

  • Mode
  • Duration
  • Fees
  • Study Year (2023/24) £9,250

Professional Placement Fees

The tuition fee for your first year of study at the university is shown here. Full-time courses with a Professional Placement also incur a fee during the placement year. The fee for your placement year will be £1,850, which is equivalent to 20% of the total full-time course fee.

International students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2023

  • Mode
  • Duration
  • Fees
  • Full Time
  • 3 years
  • £13,980 in 2023/24
  • Full Time
  • 4 years (with Professional Placement)
  • Show fees
  • Study Year (2023/24) £13,980

Professional Placement Fees

Full-time courses with a Professional Placement also incur a fee during the placement year. The fee for your placement year will be equivalent to 20% of the total full-time course fee for that year.

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead.

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites are available through our library.

Free access to Rosetta Stone

All students can sign up to the online learning language platform for free through the Graduate+ scheme.

Project materials (mandatory)

This course includes project work that requires you to develop and produce a portfolio or collection. You'll be expected to provide the materials for use in your individual major projects; costs will vary depending on the materials selected, but are likely to be in the region of £50 - £100 if you choose to print your work.

Specialist equipment (mandatory)

This course requires the purchase of specialist equipment, including a laptop (variable cost).

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience, at extra cost.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

  1. Register with UCAS
  2. Login to UCAS and complete your details
  3. Select your course and write a personal statement
  4. Get a reference
  5. Pay your application fee and submit your application

Guidance for International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

If you are an International student and your application is progressed, you will be asked to submit a portfolio of your creative work. Your portfolio is your opportunity to show us examples of your work and creative interests to support your application.

Please see our international portfolio guidance page for guidance on how to create and submit your portfolio. 

Please note that if you are a UK/ EU student you will not be required to submit a portfolio.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

  • Course choice - Why does this course appeal? What areas are of particular interest?
  • Career plans - If you have a specific career in mind, say how your chosen course will help you pursue this goal.
  • Work experience - Mention any work that is relevant to your subject, highlighting the skills and experience gained.
  • School or college experience - Highlight skills gained at school/college, eg summer schools or mentoring activities.
  • Non-accredited skills or achievement - eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Worried about Personal Statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

*Non-EU students are not required to submit a personal statement when applying for this course.

Course in Depth

Year one

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Year two

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Year three

In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):

Download course specification

Download now

The first two years of the course allow you to explore the multi-faceted disciplines that are integral to the way that the fashion business operates.

The third year then allows you to refine your expertise through negotiated projects and tailor your work to become an expert in your chosen field.

Guest speakers have included buyers from George and River Island, social media and PR experts from Missguided, marketing and PR industry managers and fashion bloggers.

You'll gain commercial awareness through a series of live industry projects, industrial placements and opportunities for competitions. 

Projects

We have previously linked with Selfridges in Birmingham to help understand the scale of visual merchandising in a department store. Students applied trends and key drivers to new concepts and presented their ideas to the store manager.

Buying and Merchandising module, worked with Whistles to focus students on their core consumer. They gained an insight into how to profile the consumer and interpret the fashion trends into a range. This was supported with Illustrator workshops and Whistles’ head office buyers.

You will also gain experience of Event Management, working in teams to generate a live event in support of a charity. Previous events have included comedy nights, roller discos, open mic nights and more. You will work with venues and retailers to get a real feel of how to manage, market and deliver an event.

You will engage in discussions and debates  and you will look at issues  surrounding fashion business, and offer solutions for the next generation.


Student Work

Emily Lehmann, Year 3 student

Final-year student Emily Lehmann worked on a project for ASOS, bringing online media to the high street with a new app that used geotagging. The app sent news feeds that direct the consumer to an open space. Once there, the shopper is then rewarded with discounts and content.

Final-year student Emily Lehmann worked on a project for ASOS, bringing online media to the high street with a new app that used geotagging. The app sent news feeds that direct the consumer to an open space. Once there, the shopper is then rewarded with discounts and content.

Georgia Griffiths, Year 3 student

Georgia whistles image

Georgia Griffiths created a buying range plan for Whistles, offering a consumer-focused collection with ways to wear, and in-store layout.

Employability

Enhancing your employability skills

Employability and being ready for the world of work is very important to us and the course offers a range of modules that will develop relevant industry skills.

Our aims are to:

  • To produce industry-ready graduates, who can creatively contribute to fashion and its related industries in local, UK or global markets.
  • To provide opportunities for you to explore, practice and challenge the inter-relationships between the commercial environment, creative thinking and technical practice.
  • To employ a range of teaching and learning methods, in which you are able to synthesis theories, concepts and fashion practice within local, national and global market places.
  • To develop student confidence and professionalism through fluency in verbal communication, as well as coherent written and visual presentation skills.
  • To stimulate commercial awareness and activity through project management, live and team projects, industrial liaison and visits, industrial placement and competition at all levels.
  • To instil cooperation, competition and an entrepreneurial approach in all student achievements.

Placements

As is the nature of the industry, our students often get the chance to work in many opportunity to undertake 72 hours of work placement at the end of the second year - you will be supported by the Careers team and a series of workshops to help you secure a placement and how to reach out and network. In additional we are offering a professional placement when you may wish to take a year out to carry out more than one longer term placement.

Placements have previously seen students undertake a range of roles, working with leading brands like Superdry, Selfridges and Next taking on roles in blogging, social media, PR and buying.


Links to industry

We have great links with the visual merchandising team at Birmingham’s Selfridges branch, as well as Next and Superdry.


Graduate jobs

Many of our students go on to become buyers or PR assistants, finding opportunities with brands such as Next, Boohoo, Superdry, Gymshark and Lounge

Sophie Ordidge works with Superdry in their sustainability team. 

Leila Smith set up her own PR company straight out of University. 

International

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Our international students

Our School is particularly popular with students from China and Malaysia.

Our International Office in Shanghai was established in 2007 and we work hard to develop strong working relationships between both countries.

Facilities & Staff

Parkside and Curzon Buildings

Our Facilities

You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.

Our staff

Beth White

Course Director BA (Hons) Fashion Business and Promotion

Beth White is the Course Director of BA (Hons) Fashion Business and Promotion and the Collaborative Practice Co-ordinator and School Lead for Enterprise and Employability at Birmingham City University. Beth has published widely on the impact of intellectual negotiation, and participatory democracy and the importance of collective decision making...

More about Beth

Alison Rapsey

Course Director - BA (Hons) Fashion Business and Promotion and Deputy Head of the Institute of Jewellery fashion and Textiles

Alison has over 17 years of teaching experience joining Birmingham City University as a lecturer in Fashion Retail Management in 2006. Following her years of dedication to the department, in 2012 she became Course Director for BA(Hons) Fashion Business and Promotion. Alison began her work in the fashion industry by working for Arcadia, across...

More about Alison