Foundation › Fashion Branding and Communication with a Foundation Year - BA (Hons)
Foundation Year
Foundation Year
Foundation Year
Foundation Year
Foundation Year
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Fashion Branding and Communication with a Foundation Year - BA (Hons)

Currently viewing course to start in 2023/24 Entry.

Do you want a fashion degree that will enable you to pursue a career within the industry, specifically fashion communication and branding? Then this course is for you....

  • Level Foundation
  • Study mode Full Time
  • Location City Centre
  • School School of Fashion and Textiles
  • Faculty Faculty of Arts, Design and Media

Overview

Do you want a fashion degree that will enable you to pursue a career within the industry, specifically fashion communication and branding? Then this course is for you. Its unique mix of both fashion communication and branding will give you the skills you will need to be a creative, confident, well-informed fashion communicator, ready for the industry

About foundation courses

The foundation course is an exciting step towards your chosen degree. It provides an opportunity to develop skills to equip you on your professional journey into the creative industries.

The programme encompasses elements of fashion design, fashion business, fashion branding and textile design degree routes. You will be taught in mixed groups alongside students from other Fashion & Textiles pathways providing a platform for you to share with and learn from others, while developing visual communication skills and processes. It will help you in building confidence and independence ready for the next stage of your degree.

We aim to excite, engage and challenge you, pushing you to develop into a capable student with a great fashion and textiles aesthetic as well as an enthusiasm to learn.

This four-year programme has been specifically designed to allow you to undertake additional level three study, to ensure you are successful on your chosen degree programme.

After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within the School of Fashion and Textiles.

This course is open to International students.

What's covered in this course?

You will be taught by an industry-experienced teaching team and by visiting industry professionals. There is also the opportunity to participate in live industry-based projects and competitions, such as working with Textile View 2 magazine, and L’oreal Brand Storm.

You will develop visual and written communication skills across a broad range of creative media (creative direction and styling, art direction and graphics, print and digital design, branding strategy and journalistic writing) associated with the fashion industry. There will also be the chance to showcase your final-year work to industry leaders, at events such as Graduate Fashion Week in London.

Based at our City Centre Campus, you will have access to photography studios and equipment, relevant software and computer equipment, as well as a faculty of creative students to collaborate with. You can also take part in the international Erasmus exchange programme and choose to follow our four-year sandwich option, which features a one-year industry internship.

The best thing about the course is gaining true industry knowledge and skills, across many creative areas – all while having fun! By studying a wide range of subjects, I was able to pinpoint the exact section of fashion I wanted a career in.

Kesia Zissman

Why Choose Us?

  • You'll get to work on international industry competitions, such as L’Oreal Brand Storm.
  • You'll enjoy a vast archive of fashion publications dating back to the 1930s.
  • You'll have the opportunity to showcase your final-year work to industry leaders at events such as Graduate Fashion Week in London and our Arts, Design and Media (ADM) Faculty degree show in Birmingham.
  • You'll have the chance to visit international fashion cities such as London, Berlin, Copenhagen and New York.
  • You'll collaborate with other students from across the ADM faculty. You will be taught alongside students from other fashion and textile pathways to enrich your studies.. 

Studying with us during the Covid-19 pandemic

The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses. Should the impact of the pandemic continue in future years, any additional or alternative arrangements put in place by the University will be in accordance with the latest government public health advice, health and safety legislation, and the terms and conditions of the student contract.

Open Days

Join us for an on-campus Open Day where you'll be able to explore our campus and facilities in person. You'll be able to hear more about your chosen subject area in our course talks.

Next Open Days: Autumn 2022

Register your interest

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

UK students
Essential

80 UCAS tariff points.

At the point of entry, students will need Maths and English Language GCSEs grade 4 (C) or above.

LEVEL 2 QUALIFICATIONS
GCSE
  • GCSE English Language at grade C/4 or above
  • GCSE Maths at grade C/4 or above
  • Must have been achieved at the point of enrolment

Irish Leaving Certificate (Ordinary Level)

See level 3 entry under Irish Leaving Certificate for full details
Scottish National 5
  • English Language at grade C or above
  • Maths at grade C or above
  • Must have been achieved at the point of enrolment

IELTS

6.0 overall with no less than 5.5 in each band.
Plus one of the following Level 3 (and above) Qualifications
A Level and Advanced VCE
  • CDD / 80 UCAS points
  • A maximum of 4 subjects are considered. These can be other A/S Levels (as long in a different subject) A-Levels or Level 3 equivalents.

AS and AS VCE

Considered with a maximum of 3 other Level 3 qualifications (AS Levels must be in different subject to A-Levels) to obtain 80 pts

Access to HE Diploma

  • Pass with 60 credits overall. At least 45 credits at Level 3.
  • Arts, Media and Publishing subjects preferred but other subjects also considered.
  • Pearson BTEC National Extended Diploma (2016 – present)
  • Pearson BTEC Extended Diploma (QCF) (2010 - 2016)
  • BTEC Level 3 National Diploma (2002 – 2010)
MMP

Foundation Studies (Art and Design, and Art, Design & Media)

  • Pass
  • Considered with a maximum of 3 other Level 3 qualifications to obtain 80 pts

IBO Certificate in Higher Level

  • Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they obtain a total of 11 points or above from two Higher Level Subjects
  • Considered with other acceptable level 3 qualifications to meet 80 UCAS Tariff Points
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above Standard Level Maths, grade 5 or above from the IB Diploma will be accepted

International Baccalaureate Diploma

  • Obtain a minimum of 24 points overall
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above Standard Level Maths, grade 5 or above from the IB Diploma will be accepted

Irish Leaving Certificate (Highers)

Pass the Irish Leaving Certificate with a minimum of 80 tariff points, achieved in five Higher level subjects. This must include English Language and Maths taken at either Ordinary Level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level minimum grade H1/H7 (or A-D / A1-D3 up to and including 2016

OCR Cambridge Technical Extended Diploma

MMP

Scottish Advanced Higher

  • Achieve a minimum of 80 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers.
  • Where three Advanced Highers have been taken achieve a minimum of grades DDD
  • Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of DD in two Advanced Highers plus grades of DD in two Highers).

T-Levels

Pass overall (C or above on the core)

UAL Extended Diploma in Art & Design

Merit overall

UAL Extended Diploma in Creative Media Production & Technology

Merit overall

UAL Extended Diploma in Performing and Production Arts

Merit overall
Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Extra information for EU/International students
Essential
EU/Non-EU (International) Qualifications Requirements
IELTS

6.0 overall with no less than 5.5 in each band.

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

Mature Applicants

Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.

Fees & How to Apply

Please select your student status to view fees and apply
  • UK Student
  • International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2023

  • Mode
  • Duration
  • Fees

International students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2023

  • Mode
  • Duration
  • Fees
  • Full Time
  • 4 years
  • £13,980 in 2023/24

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead.

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites are available through our library.

Free access to Rosetta Stone

All students can sign up to the online learning language platform for free through the Graduate+ scheme.

Project materials (mandatory)

This course includes project work that requires you to develop and produce a portfolio or collection. You'll be expected to provide the materials for use in your individual major projects; costs will vary depending on the materials selected, but are likely to be in the region of £10 - £50 for your foundation year.

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Books (optional)

All module key texts will be in the University library, but in limited numbers. You may choose to purchase a copy.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience, at extra cost.

Subscriptions (optional)

You may wish to purchase subscriptions to additional journals and websites.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UCAS

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

If you are an International student and your application is progressed, you will be asked to submit a portfolio of your creative work. Your portfolio is your opportunity to show us examples of your work and creative interests to support your application.

Please see our international portfolio guidance page for guidance on how to create and submit your portfolio. 

Please note that if you are a UK/ EU student you will not be required to submit a portfolio.

Course in Depth

Foundation year

In your Foundation Year, you will gain a grounding in a variety of skills from each of our degree pathways, including blog writing, textile techniques, branding, creating garments and more. You will be able to explore the Fashion and Textiles workshops and CAD suites to pursue your individual interests.

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Year one

In order to complete this course a student must successfully complete all the following CORE modules (totalling 80 credits):

In order to complete this course a student must successfully complete the following OPTIONAL module (totalling 40 credits):

Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Year two

Year two modules build upon your knowledge and skills gained in year one, and apply this to a more external focus, including industry competitions and internships, thus allowing you to focus on your professional and career goals.

In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits):

In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules:

Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Year three

In your final year you will focus on the area of the fashion industry you intend to work in. You are able to tailor your final-year projects to an area of the industry you're most interested in, and supports your career ambitions.

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Download course specification

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You'll gain the skills you'll need to be a creative, confident and well-informed fashion communicator ready for the industry. Designers, brands and industry influencers all need strong visual communicators with a creative edge and commercial awareness.

You'll develop an all-round, in-depth understanding of the world of fashion communication and branding. It is an ideal choice if you are imaginative and committed to exploring the very best of the fashion sector.


Our classes

Students on this course are creative, passionate individuals who enjoy working both individually and as part of a group. Lectures are classroom-based and full of discussion and interaction. Regular visiting industry speakers provide insight and inspiration.

Practical and primary research is fundamental to all modules and you'll be encouraged to visit relevant exhibitions and cities. Collaboration is key to the fashion industry and to this course. You'll have the opportunity to work with other students from different courses across the faculty on photoshoots, films, magazines and exhibitions all as part of your study.

Student stories

Chloe's story

Student Chloe Thorne created, genderless fashion brand, ZIE, which included a brand identity based in response to market trends and consumer demand. Chloe's work included a full branding package, photoshoot and marketing material.

Melissa's story

Student Melissa Poulton created a magazine concept for a new men’s magazine. Based on research which identified a gap in the market for a new male consumer currently not catered for, primary research involved interviewing the editor of GQ and a work placement there, which inspired her magazine VANN. Involving photoshoots, interviews with local bands, and creative illustrations, Melissa's concept also won an award at Graduate Fashion Week for New Media.


Employability

Enhancing employability skills

Employability is embedded throughout the course with relevant skills, such as Adobe InDesign and Photoshop, being taught as well as professional skills such as copywriting, creative narrative, trend forecasting and brand strategy. 

Graduates from this course have gone on to work in roles that use these skills within the creative industries.

Placements

Students have taken internships within a wide range of fashion companies, such as fashion publications GQ, InStyle magazine, Grazia magazine, The Daily Mail and Suitcase magazine. Others have gained experience with Selfridges, ASOS and Topshop


Graduate jobs

The type of industry job roles that graduates would move in to could include: art direction and creative direction, styling, photoshoot production, magazine production and editorial content, brand management and fashion graphics, social media content creation and management, trend forecasting, journalism and copywriting for brands and magazines, and fashion film creation.

International

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Additional information

Our course is particularly popular with students from Brunei. The Brunei Birmingham Society aims to strengthen the community cohesion of the Bruneians in Birmingham by organising events ranging from religious festivities to cultural and sports-based events.

The society welcomes any potential Bruneians planning to study in Birmingham and is happy to answer questions about student life in Birmingham.

Facilities & Staff

Parkside and Curzon Buildings

Our Facilities

You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.

Our staff

Louise Martin

Foundation Year Course Director

Louise’s Masters in textile design established the foundation for her design journey. From this platform, Louise started to build a career as an interior designer, regional design manager, stylist, and as a lecturer in fashion and textiles. Louise now has over 10 years' teaching experience as a lecturer. As a designer maker, Louise...

More about Louise

Natalie Martin

Lecturer in Foundation Fashion and Textiles

After graduating with BA (Hons) Fashion Design from BCU Natalie has worked with brands such as Joseph Turvey and Hades Knitwear as a freelance designer, production assistant and illustrator as well as working on show production for presentations at London Fashion Week Mens. Working hands-on with small, luxury brands has enabled her to gain a...

More about Natalie