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Digital Media Technology - China and UK Delivery - BSc (Hons)

Currently viewing course to start in 2023/24 Entry. Switch to 2022/23 Entry

Digital Media development requires a comprehensive understanding of image, video and mixed reality processing. BSc (Hons) Digital Media Technology, aims to develop you with the versatile and rich combination of skills that will enable you to design and develop tomorrow’s digital media products....

  • Award BSc (Hons)
  • Start date September 2023
  • School School of Computing and Digital Technology
  • Faculty Faculty of Computing, Engineering and The Built Environment

Overview

Digital Media development requires a comprehensive understanding of image, video and mixed reality processing. BSc (Hons) Digital Media Technology, aims to develop you with the versatile and rich combination of skills that will enable you to design and develop tomorrow’s digital media products.

Birmingham Institute of Fashion and Creative Art

You can now gain a prestigious British degree while completing all or part of your studies in China, thanks to a new collaboration with a leading Chinese university. The Birmingham Institute of Fashion and Creative Art (BIFCA) is a partnership between Birmingham City University and Wuhan Textile University (WTU) based in Wuhan, China.

BIFCA offers a selection of creative arts degrees taught with the opportunity to spend two years of your studies at WTU’s fantastic Wuhan campus and two years in the exciting city of Birmingham, or the full four years at WTU.

More about BIFCA

Introducing STEAMhouse

STEAMhouse is a centre for technology, innovation, creative thinking

Our brand new £70 million pound building, STEAMhouse, will become the new home for the School of Computing and Digital Technology from the start of the 2022 academic year.

Find out more

This course is open to International students.

What's covered in this course?

You’ll have the opportunity to practice professional skills by delivering the course content in a project-driven and practice-like way, in specialist labs containing the latest hardware and software. Your skills will be further developed through the group project based module which take place in year two of the programme.

We also have well-established links with companies such as BBC, Microsoft and Cisco, ensuring that the programmes remain current and relevant to industry. The course also enables you to interact with potential employers by collaborating with industrial partners and participating in various events throughout the academic year.

Graduates will be equipped for careers related to media and computing. You could explore careers in multimedia development, web and interactive application development and multimedia content development.

You’ll also have the opportunity to take a Professional placement year between your second and third year. This is highly recommend as it will give you an invaluable opportunity to hone your expertise, try out a potential career path and get relevant workplace experience that is valued by so many employers. The course is also part of the Erasmus scheme, which allows you to study abroad within the EU for a semester, normally during the second year of your course.

Our Digital Media Technology degree is part of the School of Computing and Digital Technology, located at the Millennium Point Building as part of the City Centre Campus, in the heart of Birmingham. Millennium Point was built as a focus for science, technology and education within Birmingham and the wider region, providing an excellent environment for exploring advanced technology.

This course is a unique blend of media and computing I could not find on any other course. It is challenging yet rewarding and provides me with a sense of accomplishment when assignments are completed. The broad range of the modules allows me to have a wide range of options when choosing my career path.

Harvir Singh, Second Year Student

Why Choose Us?

  • Brand new facilities at STEAMhouse - This state-of-the-art building, launching in January 2022, will become the new home for computing and digital technology students. Based at our expanding City Centre Campus, this unique centre will give you access to outstanding facilities and equipment, as well as opportunities to collaborate with people and businesses across multiple sectors and work on real industry-based projects.
  • Preparation for Industry - You will embrace a combination of creative and technical disciplines that will enable you to work and develop a career in the fast-growing and highly competitive digital media sector. Join our Curzon Software House and take part in industry projects to build up skills for your CV.
  • Highly qualified academics - You will learn from an experienced team of academics and practitioners who offer not only academic expertise, but also current industry relevance, practice and business acumen.
  • Excellent campus facilities - If you choose to study part of your course in the UK, you will be based at our City Centre Campus, right in the heart of Birmingham which houses cutting-edge facilities, including the largest University TV studio, within a purpose-built Media Centre at The Parkside Building.
  • Multiple learning techniques - Creative network opportunities, multimedia events and guest speakers bring the insights, contacts and the realities of the media world to your studies.

Studying with us during the Covid-19 pandemic

The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses. Should the impact of the pandemic continue in future years, any additional or alternative arrangements put in place by the University will be in accordance with the latest government public health advice, health and safety legislation, and the terms and conditions of the student contract.

Open Days

Join us for an on-campus Open Day where you'll be able to explore our campus and facilities in person. You'll be able to hear more about your chosen subject area in our course talks.

Next Open Days: Autumn 2022

Register your interest

Entry Requirements

Please check our entry requirements to find out if you're eligible to apply for one of BIFCA's courses. If you're unsure, please contact us: bifca@bcu.ac.uk

Current Birmingham City University students - one year or one semester in China

The courses delivered by BIFCA are equivalent to the respective courses run at Birmingham City University in the UK. Therefore any current Year 1 students who wish to spend one year or one semester studying abroad may be able to spend their entire Year 2 or half of their Year 2 studying the same modules in Wuhan, China.

To be eligible, you must have successfully passed all the required modules and obtained the credits for your Year 1 study. If you wish to express your interest, please contact us: bifca@bcu.ac.uk

China flag iconChinese students

BIFCA will recruit the highest performers in the China National Art and Design examination. If you're from China and are eligible to apply to study the course, you'll be expected to pass the required provincial art test. 

If you live in Hubei Province you'll be required to achieve minimum Tier 1 level in the Gaokao matriculation examination. 

If you live outside Hubei Province you'll be required to meet the provincial educational requirement for Sino-British jointly delivered courses.

Other international students

If you're a non-Chinese, non-Birmingham City University student, you'll be required to complete an application to BIFCA showing evidence of equivalent qualifications and have a minimum of a Level 5 IELTS.

A portfolio will be required to support the application. If you wish to express your interest, please contact us: bifca@bcu.ac.uk

Fees & How to Apply

Please select your student status to view fees and apply
  • UK Student
  • International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BSc (Hons)

Starting: Sep 2023

  • Mode
  • Duration
  • Fees
  • Full Time
  • 4 years
  • TBC

International students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BSc (Hons)

Starting: Sep 2023

  • Mode
  • Duration
  • Fees
  • Full Time
  • 4 years
  • TBC

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

  1. Register with UCAS
  2. Login to UCAS and complete your details
  3. Select your course and write a personal statement
  4. Get a reference
  5. Pay your application fee and submit your application

How to apply

Chinese students
If you're a Chinese student, BIFCA applications are made through the Gaokao system.
International students
If you're an international student, please email bifca@bcu.ac.uk to discuss your application.

Course in Depth

Year One

In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):

Year Two

In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):

Professional Placement Year (Optional)

In order to qualify for the award of Bachelor of Science with Honours Digital Media Technology with Professional Placement, a student must successfully complete all of the Level 6 modules below above as well as the following Level 5 module:

Final Year

In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):

Download course specification

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Course Structure

The programme is based around the five themes of industry, production, design, technology and scripting.

The industry theme is intended to provide you with an understanding of the business and financial framework of the media industry, an appreciation of the impact of new technologies and to develop skills for project management and entrepreneurship.

The production theme focuses on the principle features of multimedia design and production including the planning, technical, and practical processes involved in the production of visual media.

When exploring the design theme, you will deal with the principles of design and visual communication, and exploration of the creative process. A significant proportion of the theme is focused on animation and 3D-modelling.

The technology theme examines the principles of analogue and digital technologies associated with the acquisition, processing, storage and transmission of signals associated with audio visual practice, application and system design.

The scripting theme develops knowledge and skills in scripting to produce interactive web and rich internet applications.

Student stories

Li Shuxin

Li Shuxin decided to join this course as she felt it has a perfect combination of art and science, with both the emotional side of art and design and the rational side of technology. She chose this course to learn about all aspects of art and design and to use the latest technology to produce art-related works.

Li is now a 3D game animation designer. She is able to use skeletal systems to create complex character animations, sensitive to character body, expression language and rhythm, with smooth, natural animation effects.

Sylvia Chen

Sylvia Chen chose this course to learn more about digital media technology, and improve her practical skills. Her favourite module was Website Production as she enjoyed being able to study the whole process of website production, from early user research to final testing and improvement.

Sylvia is currently completing product analysis work in a clothing company, using database programming and MATLAB, which helps her build the customer information database more efficiently, and helps her to better analyse user needs. Sylvia also assists the department with video editing using the skills she learned on film and television post-production.

Employability

Employment Opportunities

Graduates of BSc (Hons) Digital Media Technology have enjoyed excellent employment prospects, with many successfully entering the media industry sector working both as freelancers and employees within digital media agencies. Graduates also find employment in wide-ranging companies and organisations increasingly dependent on the expertise our graduates have to offer.

Graduates have pursued careers in web development, interactive content development, media technology consultancy, corporate training and publishing, e-commerce and multimedia marketing.

Placements

You'll be encouraged to further enhance your career prospects by including an industrial placement in your course. This takes place after the second year of study and extends the course duration to four years.

As well as providing the workplace experience sought by many employers, a placement provides an invaluable opportunity for you to further develop your practical expertise, earn money and try out a potential career path. Our placements team support you throughout the placement process.

Full details can be found on the School placements page.

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

International

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Facilities & Staff

Computing facilities two
Computing facilities three
Computing facilities four

Our Facilities

As a student in the School of Computing and Digital Technology, you will have access to our labs, software, professional sound studios, computer games labs and industry-standard facilities to develop your practical skills in audio, video and multimedia application development, content creation and more.

We are currently undertaking a £340 million investment programme in our facilities, including a major expansion of our City Centre Campus. This includes our brand new £70 million development, STEAMhouse, which will be the new home to Computing and Digital Technology students. This state-of-the-art centre will give you access to outstanding facilities and equipment, as well as opportunities to collaborate with businesses across multiple sectors and work on real industry-based projects.

Our facilities in Millennium Point have undergone a £6.5million investment with a new maker area, engineering labs/equipment and IT equipment.

Thanks to our partnerships with Cisco, Microsoft, Oracle, Juniper, SAS and LPI you will have access to the latest technology and facilities that reflect advanced professional practice. Our students also have access to software such as the Adobe Suite including Photoshop, InDesign and Illustrator.

Computing and Digital Technology facilities

Our staff

Kira Summers

Programme Leader, Lecturer

Akira Summers has been working in software and technological development since the year 2000. Starting off in web development and interactive media, she has held many development roles and spent several years working as an embedded game programmer, multimedia developer and learning technologist.  She now works as a lecturer at BCU and is...

More about Kira

Dr Tychonas Michailidis

Lecturer in Digital Media Technology

Dr Tychonas Michailidis is a Lecturer in Digital Media Technology at the School of Computing and Digital Technology. He is part of BIFCA, teaching both students in Birmingham and in Wuhan, China. He joined BCU in February 2020 from Solent University in Southampton. He received his PhD degree in music technology and composition from Birmingham...

More about Tychonas