Design and Visualisation - MA
Design and visualisation plays a key role in many of today’s businesses and organisations. From designing complex animations, brand identity, 3D products, virtual interiors, landscape, architectural visualisation and new conceptual designs, employers look for graduates with creativity and knowledge-based software skills....
Studying with us in 2021/22
It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the Covid-19 pandemic. Information about the arrangements the University has put in place for the 2021/22 academic year in response to Covid-19 and the emerging variants can be found here.
Should the impact of Covid-19 continue in subsequent years of your course, any additional and/or alternative arrangements put in place by the University in response will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.
Design and visualisation plays a key role in many of today’s businesses and organisations. From designing complex animations, brand identity, 3D products, virtual interiors, landscape, architectural visualisation and new conceptual designs, employers look for graduates with creativity and knowledge-based software skills.
You can choose to study from a variety of cross disciplinary MA modules in which to learn how to apply design visualisation techniques and strategies. Choose from areas such as product design, interior design, graphic design and various other specialisations.
What's covered in this course?
This course will enable you to further develop your skills and competencies as a 3D design visualiser with an understanding of the design process. You will be taught how to make important critical decisions, how to devise visualisation strategies, design methods and how to use these skills across a range of disciplines.
You will learn how to evaluate, choose and apply relevant theories, concepts and techniques to the solution of design and the knowledge that underpins it. This knowledge and the transferable skills you will develop will help you to succeed in a competitive industry.
You will have the opportunity to engage with Live Projects within the curriculum, offering unique opportunities to experience working on real projects for real clients. The learning objectives place emphasis on the process of development, rather than just focusing on the final outcome. Importance is placed not only on design quality but also on engagement practice, creative participation and how the design is developed.
The programme incorporates frameworks for reviewing, reflecting, analysing and critiquing existing designs and techniques. You’ll graduate with a solid understanding of design visualisation, as well as how to apply different visualisation techniques to different situations.
You will study at our City Centre Campus Parkside Building, a five-floor building with studios and social space for students and staff to engage in creative ideas.
An external examiner reported in 2017:
"The transferable skills demonstrated by the students (including accomplished visualisation, communication and presentation skills as well as sound analytical thinking) was a particular strength of the course. These transferable skills indicate a strong emphasis within the cohort on employability."
Why Choose Us?
- Ours is a contemporary, relevant and cutting-edge curriculum exposing you to a variety of transferable skills.
- Our engaging study sessions ensure you learn a range of vital skills needed for various design positions.
- We have excellent links with industry and employers.
- Our graduates have a track record of moving on to successful careers in which to apply their knowledge.
- Our campus is based in the centre of a vibrant cosmopolitan city.
- The Faculty of Arts, Design and Media is one of the UK’s largest design faculties.
You can view or download the Design and Visualisation Student Guide 2021-22 here.
A good degree in a relevant subject or equivalent qualifications and experience.
Extra information for EU/International students
For international students an IELTS score of 6.0 or more with no less that 5.5 in the IELTS sub categories is required. Other English language qualifications are acceptable
Fees & How to Apply
- UK students
- International students
Starting: Sep 2021
- Full Time
- 1 year
- £7,700 per year
- Full Time
- 18 months (including Professional Placement - see below*)
- £8,500 per year
Starting: Sep 2021
- Full Time
- 1 year
- £13,200 per year
- Full Time
- 18 months (including Professional Placement - see below*)
- £14,520 per year
Access to computer equipment
You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.
You will receive £5 print credit in each year of your course, available after enrolment.
All essential field trips and associated travel costs will be included in your course fees.
Access to Microsoft Office 365
Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.
You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.
Subscriptions to key journals and websites are available through our library.
Free access to Rosetta Stone
All students can sign up to the online learning language platform for free through the Graduate+ scheme.
Free Adobe Creative Cloud licence
Students studying on this course can request a free licence to install the entire suite of applications on up to two personal devices.
Clothing and safety equipment (mandatory)
This course requires the purchase of safety equipment in order to use the workshop facilities.
Media consumable items (mandatory)
This course requires the use of consumables, including a USB memory stick (approximately £20), A3 sketchbooks (x5 at approximately £13 each) and workshop materials (approximately £50).
Excess printing (optional)
Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.
Placement expenses (optional)
If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.
Accommodation and living costs
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
*Professional Placement option
The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.
This will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.
You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.
Placements will only be confirmed following a competitive, employer-led selection process, therefore the University will not be able to guarantee placements for students who have registered for the ‘with Professional Placement’ course. All students who do not find a suitable placement or do not pass the competitive selection process will be automatically transferred back to the standard, non-placement version of the course.
- Please make sure that your portfolio is clearly labelled with your name and contact telephone number.
- Carefully select and edit your portfolio to produce an exciting, creative and representative document which informs us about your skills, interests and ambitions.
- Your portfolio must be in a digital format and should contain at least 10 carefully selected pages.
- Please be prepared to speak about your portfolio during your interview using at least 10 of the selected pages. If you are unable to attend an interview, you should write a short descriptor for each of the pages in your portfolio.
- We are interested to see pages from your recent sketchbook and these can be included within your portfolio pages too.
- We will be looking at the work in your portfolio to provide evidence of your potential as a design visualiser. This can be from your final project at your most recent university or place of work.
- Your portfolio should demonstrate your creative skills and may include a range of media with sketches, collages, photographs of analogue models or finished digital renders.
- We would particularly like to see your 2D and 3D software skills, exploring your interest in design and visualisation.
- Your portfolio should include technical drawings using industry software. We prefer these to be linked to your analogue or digital visualisations.
Students are required to submit a personal statement as part of their application for this course.
Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.
Here are the key areas you’ll need to address:
Your passion and motivations
Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?
Why this course?
Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.
What makes you a good postgraduate candidate?
Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.
Relevant academic or work experience
Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?
You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.
Get more information on writing personal statements.
Course in Depth
In order to complete this course you must successfully complete all the following CORE modules (totalling 180 credits):
This module explores an iterative-design-centred approach to prototyping design artefacts within a contextual setting. This technique is an innovative attempt to combine conventional science and technology with which would enhance the user’s mental and physical delight, aid comfort, and interaction with products or space. In creating this artefact, you will define alternative strategies relating to the construction and deconstruction of design ideas, mechanisms, and processes as part of a skills acquisition towards the learners own design practice.
This module provides you with the opportunities to engage at an advanced level with the perspectives of commercial markets, design processes and models of design management. This inter-related module will be defined by using a combination of theoretical and practical analysis applied to the evolution of contextually specific design sectors. In doing this, you will define alternative theorems and strategies relating to the construction and deconstruction of design ideas, mechanisms, and processes as part of the student’s own design practice.
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practical outcome with accompanying reflective, critical and contextual material. The main consideration when choosing your topic is that it must be relevant to your programme and you should consider the relevance of this topic to your future academic or professional development.
The module is an opportunity to learn and critically reflect on the skills of collaboration. Collaboration is a vital employability skill within the Creative Industries and this module allows you to develop these skills, making use of University facilities, with the support of academic staff. Within this module framework, several kinds of collaborative opportunities are available. Your supervisor may set you a predetermined live project, to enable you to work with other students in a way that is appropriate to your subject area; or there may be opportunities for you to collaborate with staff on research projects. In all cases, you must apply your subject skills to a project which will be agreed in advance with your supervisor.
The module supports the advancement of your professional standing, through engagement with externally generated briefs and ascribed parameters. It will develop your critical awareness of contemporary practice and advance your subject knowledge. You will be required to demonstrate self-direction and originality in undertaking, solving problems and act autonomously in planning and implementing solutions at a professional level.
This is a 45-week course divided into three 15-week Trimesters. Each Trimester is divided into a ten week structured programme followed by five weeks of independent learning and reflection.
Trimester 1 and 2 will enable you to study a variety of modules, some of which you will share with other Master’s students in Interior Design or Product Design depending on your career aspirations.
The course includes industrial collaboration and live projects. In Trimester 2 you will have the option of working on a live project or participating in a competition brief. The taught elements in Trimester 1 and 2 combine to provide new analytical ideals to incorporate in the personal project undertaken in Trimester 3. Your personal project will be appropriate to your first degree experience and career ambitions, on a subject chosen for its suitability to showcase your visualisation skills.
Assessments will take place during individual/group presentations at interim stages and at the end of each module. Immediate verbal feedback will be given to you during the interim stages and written feedback will be given to you within 20 working days from completion of each module.
If you study this course part-time, you will be expected to complete 50% of your course in Year 1 and the remaining 50% by the end of Year 2.
Here are some examples of project briefs you may encounter in your course:
Interior Based: Attract couples and visitors to both stay and dine at a hotel by focusing on the dining aspect and perception of a ‘Boutique Hotel’ experience. Use 3D visualisation techniques to engender ‘client order’ procurement and demonstrate design skills in a graphically sophisticated, creative and professionally persuasive PowerPoint. This will be competitively “pitched” in the context of a project for a Client Presentation Meeting.
Product Based: Design and construct a high quality ceiling lighting unit that can be accommodated within a white cube (made of a 2mm white styrene plastic sheeting material) to measure exactly 150x150x150mm. The lighting unit will be suspended from a ceiling by a ‘curly’ cable and directly powered by a solar panel. From initial concept development through sketches and cardboard mock-ups, refine the model to accommodate a professionally considered lighting chassis that holds all technical elements required - made using our 3D printing process. The final working LED lighting unit should “conceptually challenge the concept of what solar powered lighting can also be for, with respect to your chosen context”. The LED lighting circuit can be complimented with other electrical devices as long as they can also be directly powered by the solar panel. The complete illuminated unit should ultimately form a believable new product concept communicating a key aspect relating to the context for which it is intended, for example design philosophy, physical positioning and market.
Enhancing your employability skills
Upon graduating you will have the skills needed for a number of roles within the design industry. Your skillset will allow you to apply for jobs in various design professions as well as roles in different visualisation sectors.
- Product Design and Visualisation.
- Interior Design and Visualisation
- Exhibition set design and Visualiser
You will have the opportunity to work on live projects that will enhance your employability skills. Here is what some of our collaborative partner companies say:
Postgraduates earn an average £9,000 more per year than those with just undergraduate degrees*. A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you will have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.
* The Sutton Trust, 2015.
Graduates and their roles
Toby Joyce, studied on this course and went on to secure a job with ATKINS, a Design and Construction company that is renowned worldwide.
In Toby’s employment with ATKINS he was responsible for some of the 3D visualisation done on our current ADM Faculty prior to the building being built. These 3D visualisations were required to showcase BCU’s quality spaces and special ambience that was to be expected on completion of the Parkside building of Birmingham City University.
Joseph Stanford-Turner secured a job with AGA Rangemater, a prestigious heritage company known for its range cookers for large homes. Joseph was employed to redesign the one of the range cookers to can be used in any traditional homes and to be very energy efficient. This included the use of new heating technologies. The product is now available in the market.
Fabien Rolland worked for a luxury yacht manufacturer in London after completing his course in Design and Visualisation. Fabien talent was quickly recognised as exceptional and he was promoted to design manager. Fabien’s role was to design the interior spaces including the living and galley spaces of these yachts for wealthy millionaires.
Kayleigh Veal completed her degree in MA Design and Visualisation and went on to secure a job in exhibition and set design at Zero One exhibitions. Kayleigh’s talent was soon recognised as having strong visualisation skills and was promoted to Design Manager where she works today on prestigious exhibition stands for companies such as Vodaphone, JCB, and Land Rover.
Due to the intense nature of the course, placements are not possible during the course.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
Our course attracts many students from overseas including Hong Kong and China.
Here is what they say about the course:
“The course has offered me a range of transferable skills that has enabled me to be competent within the design industry. Studying on this challenging yet interesting course has enhanced my analytical and reflective skills. Also, the supportive environment ensured that I learned the most from the projects through the tutors who are highly knowledgeable within their fields. I really enjoyed the course and I would certainly recommend it to students because of the variety of skills you learn and the brilliant facilities provided by the University.”
Amanda Lao, Hong Kong
“The MA Design and Visualisation course has transformed my design thinking by combining sophisticated technological processes and theory within industry led projects. The design workshop has computer controlled CNC, laser and rapid Prototyping systems which I have used in my projects. The diversity of facilities within the school has extended my transferable skills beyond my expectations and would recommend this course to other students who would like to increase their employability prospects.”
Yihua GAO, China
Facilities and Staff
When you join Birmingham City University, the first thing you will notice is the high standard of our campuses. With an investment of £340 million across our buildings and facilities, we are committed to giving you the very best learning environment to help shape your experience.
You’ll be based in the multi-million pound Parkside building – part of our City Centre Campus – with technology and facilities that reflect advanced professional practice. We offer facilities which will accurately reflect the work environment you will enter after graduating. These include Computer-Aided Design (CAD) and a computer-generated Virtual Building Site, creating real life scenarios for you to work on.
While based in The Parkside Building, you will get sharpen your CAD and digital visual communication skills, prototyping and digital production, while also having access to a range of specialist software, workshops, computer and project learning laboratories, and a social learning space.
You’ll also benefit from:
- Design studios
- Computer and project laboratories
- Social learning space
- Meeting point
From industry-standard software, to our workshops and studio spaces, everything you need will be at your fingertips from day one. Working with our expert technicians, you'll be supported from concept through to completion.
Dr Panch Suntharalingam
Course Director for MA Design and Visualisation
Dr Panch Suntharalingam is currently the Course Director for MA Design and Visualisation and the lead tutor for the programme. He teaches product design, interior design and interior products design in the UK and abroad and his areas of expertise and interests include: design and visualisation, engineering product design, industrial design, knowledge transfer partnership (KTP) programmes, software programming, enterprise development, medical product design, interior products, research and rapid prototyping and computer aided design.More about Panch
Mr Nuno Lourinho
Nuno Lourinho is the programme director for the MA Product and Furniture Design. As an active researcher, he is currently interested in work that addresses re-valuing artefacts examining user practices.
Nuno’s research looks specifically at the development of products and new definitions of durability from a sustainable perspective.More about Nuno