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International Marketing (Top-up) - BA (Hons)

Want to top up your marketing degree in Birmingham? Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link. Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment....

Studying with us in 2021/22 and 2022/23

The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses.  Information about the arrangements for the 2021/22 academic year can be found here.  

 

Should the impact of the Covid-19 pandemic continue in the 2022/23 academic year or subsequent years of your course, any additional and/or alternative arrangements put in place by the University in response will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.

  • Level Undergraduate
  • Study mode Full Time
  • Location City Centre
  • School Birmingham City Business School
  • Faculty Faculty of Business, Law and Social Sciences

Overview

Want to top up your marketing degree in Birmingham? Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link.

Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. We’ll teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world.

This course is open to International students.

What's covered in this course?

You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences.

On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.

Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.

The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.

You’ll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on a campaign for the Bullring.

You will benefit from close tutor support and form strong partnerships with our staff. They are all marketing experts who have had successful careers, and they’ll share their experience and marketing know-how with you.

Why Choose Us?

  • With our impressive industry links, we attract fantastic guest speakers to share their insights with you. Recent guest speakers have included PR agency Prova,one of the UK’s leading used vehicle networks, Motors.co.uk and the International Chairman of PR company Burson Marsteller, Bob Leaf.
  • You’ll have the opportunity to work on real marketing projects via our own internal marketing agency, The Link. It’s run by our undergraduates and recently enabled students to work on the successful Cure Leukaemia campaign.
  • When you complete your top up degree, you can choose to study two extra modules towards the Chartered Institute of Marketing (CIM) Professional Diploma.
  • You’ll study in our excellent new facility, The Curzon Building, ideally located in Birmingham’s city centre, near to national and international businesses.
  • You will be able to work on exciting projects for real-life clients through our Business Advice Centre, giving you exposure to the challenges and issues faced by businesses as well as the chance to develop successful solutions. Opportunities are available with local, regional, national and even global businesses such as BMW.
  • The Centre also offers expert support for your own entrepreneurial ideas, so you can start planning your own start-up or take your existing business to the next level. Following graduation, you will have the opportunity to apply for STEAMhouse Business Incubator membership.

Find out more

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements
Level 2 Qualifications
UK Qualification Requirements 2022/23
GCSE
  • GCSE English language and mathematics at grade C/4 or above
  • Equivalent level 2 qualifications can be accepted
  • Must have been achieved at the point of enrolment
Irish Leaving Certificate (Ordinary Level)
  • English Language and mathematics taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1).
Scottish National 5
  • English language and mathematics at grade C or above
  • Must have been achieved at the point of enrolment
Plus one of the following Level 3 (and above) Qualifications
UK Qualification Requirements 2022/23
ABE Advanced Diploma
  • At least grade B in two modules

  • Must be in a relevant subject area

  • Considered on an individual basis

Diploma in Higher Education (Dip HE)
  • Pass with 120 credits at level 4 and 120 credits at level 5

  • Must be in a related pathway

  • Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.

  • Considered on an individual basis

Foundation Degree (Level 5)

  • Pass with 120 credits at level 4 and 120 credits at level 5

  • Must be in a related pathway

  • Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.

  • Considered on an individual basis

  • A minimum of 60% overall must be achieved

Higher National Diploma (HND)

  • Pass with 120 credits at level 4 and 120 credits at level 5

  • Must be in a related pathway

  • A minimum of Merit profile overall

  • Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.

  • Considered on an individual basis

Other Qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.

Fees & How to Apply

  • International students

Award: BA (Hons)

Starting: Sep 2022

  • Mode
  • Duration
  • Fees

Award: BA (Hons)

Starting: Sep 2022

  • Mode
  • Duration
  • Fees

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.

Printing

You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites and available through our library.

Free access to Rosetta Stone

All students can sign up to the online learning language platform for free through the Graduate+ scheme.

Free Adobe Creative Cloud Licence

Students studying on a course with a requirement to use Adobe software can request a free licence to install the entire suite of applications on up to two personal devices.

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Project materials (optional)

This course includes project work that requires you to develop and produce a portfolio. This could be digital, but if you choose to create a physical portfolio, you will be expected to provide the materials; costs will vary depending on the materials selected.

Books (optional)

Some modules may suggest that you purchase a key textbook. All module key texts will be in the University library, but in limited numbers. Many students choose to purchase a copy.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience.

Subscriptions (optional)

You may wish to purchase subscriptions to additional journals and websites.

Memberships (optional)

You may wish to join a union or professional body related to this course, such as the Chartered Institute of Marketing (CIM).

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

 Register with UCAS

 Login to UCAS

 Complete your details

 Select your course

 Write a personal statement

 Get a reference

 Pay your application fee

 Send UCAS your application

International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Course in Depth

Modules

In order to complete this course a student must successfully complete all the following CORE modules (totalling 100 credits).

Strategic Marketing Management and Planning 20 credits

e-Business 20 credits

Emerging Themes 20 credits

Cross Cultural Consumer Behaviour 20 credits

International Marketing Planning 20 credits

In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules.

Contemporary Advertising 20 credits

Public Relations Planning and Corporate Reputation 20 credits

Employability

Enhancing employability skills

This course allows you to tailor your study around the job role and the career you want. By teaching you to apply what you learn to real business scenarios, you can walk into employment, having already dealt with many situations you find in the working world.

You’ll have many opportunities to work with actual businesses and build your CV. These arise through The Link, our very own marketing agency, and university competitions, Employability Challenge Week, the Leadership Challenge, well as activities and competitions further afield.

The specialist marketing modules will give you the opportunity to strengthen and prepare you to move towards a career in the marketing industry.

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Business Advice Centre

The Business Advice Centre (BAC) is the Business School's hub that offers a range of support services to you throughout each stage of your student learning experience.

We have a range of support solutions for students as well as opportunities to enhance your employability and entrepreneurial qualities.

Whether you are considering starting your business, connecting with real companies or enhancing your graduate opportunities, the Business Advice Centre can help you.

More on our Business Advice Centre

International Students

Welcome to the Birmingham City Business School, home to students from over 70 countries all around the world!

Birmingham City Business School is one of the UK’s largest, most established and most respected business schools. Our programmes are practice based and many have an international focus, which means your course will be entirely relevant to today’s business world. Almost all of our courses, both at undergraduate and postgraduate level, are open to international students.

We also have links with universities across the world, including Europe, the USA, China, India and Malaysia.

International Services

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Facilities and Staff

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

Staff

Our staff are at the top of their field, regularly publishing research and maintaining links with successful businesses across the globe. They use their strong industry connections and memberships to bring you invaluable opportunities and introduce you to industry professionals.

Our staff

David Cashmore

Senior Teaching Fellow in Marketing

David Cashmore joined Birmingham City University in 2017 as a Senior Teaching Fellow in Marketing. With 20 years' experience in industry, David has held senior marketing roles in a diverse range of B2B companies, ranging from SMEs through to large global corporations.

Full Profile

More about David

Emma Neale

Senior Lecturer in Marketing

Emma Neale is a Senior Lecturer in Marketing. As a marketing professional with over 15 years' industry experience, Emma has held high profile roles in organisations such Siemens, and continues to work closely with industry and professional bodies.

Full Profile

More about Emma