Business with Marketing - BA (Hons)
Looking for a business marketing course in Birmingham? Our BA (Hons) Business with Marketing degree offers the opportunity to take a year-long sandwich placement in industry. The course upholds the values of the principles for responsible management education (PRME) defined by the United Nation. It aims to educate future business leaders for a sustainable future....
Studying with us in 2021/22 and 2022/23
The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses. Information about the arrangements for the 2021/22 academic year can be found here.
Should the impact of the Covid-19 pandemic continue in the 2022/23 academic year or subsequent years of your course, any additional and/or alternative arrangements put in place by the University in response will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.
Looking for a business marketing course in Birmingham? Our BA (Hons) Business with Marketing degree offers the opportunity to take a year-long sandwich placement in industry.
The course upholds the values of the principles for responsible management education (PRME) defined by the United Nation. It aims to educate future business leaders for a sustainable future.
Our course will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.
You will be working with academics with specialist knowledge and industry practitioners while studying with us. Our supportive and empowering learning environment will further facilitate your learning journey by providing additional through learning mentors and study buddies. The course will provide you with the opportunity to develop specialist marketing and business skills, and key transferable skills, all of which will help you stand out when it comes to securing employment.
What's covered in this course?
Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness. In addition, you will gain an insight into digital business exploring how technology has remodelled the business world and reflect on the accompanying issues around social responsibility and ethical behaviour.
Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.
After gaining a solid grounding in business functions, you will be able to specialise in our Business pathway for your next two years. BA (Hons) Business with Marketing will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry.
Why Choose Us?
- On all of our courses you will gain a professional focus and real world experience of business, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long professional placement as part of your degree course.
- Recognising the global scope of business, all our courses have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, including our many overseas study exchange programmes.
- As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd on graduation.
- Our Business team have a range of experiences within industry and these will be enhanced by the unique contributions which colleagues in strategy, finance and enterprise can offer.
- Our module offering is shaped to address perceived gaps in the business industry, meaning you will graduate with in-demand skills.
- Throughout your degree, you will be working in collaboration with students from other courses, such as Marketing, Management and Accounting, giving you an insight into all aspects of modern day business.
- You will study in our state-of-the-art City Centre Campus, ideally located for you to take advantage of our links to Birmingham’s business district, one of the largest in the UK.
- You will be able to work on exciting projects for real-life clients through our Business Advice Centre, giving you exposure to the challenges and issues faced by businesses as well as the chance to develop successful solutions. Opportunities are available with local, regional, national and even global businesses such as BMW.
- The Centre also offers expert support for your own entrepreneurial ideas, so you can start planning your own start-up or take your existing business to the next level. Following graduation, you will have the opportunity to apply for STEAMhouse Business Incubator membership.
Find out more
* Please note this course has changed name for 2017/18. The KIS data below relates to the previous course title.
We accept a range of qualifications, the most popular of which are detailed below.
BBC or 112 UCAS tariff points from a maximum of 3 subjects.
|Level 2 Qualifications|
|UK Qualification||Requirements 2022/23|
|Irish Leaving Certificate (Ordinary Level)||
|Scottish National 5||
|Plus one of the following Level 3 (and above) Qualifications|
|UK Qualification||Requirements 2022/23|
|A level and Advanced VCE||
|AAT Diploma in Accounting (QCF)||
|Access to HE Diploma||
IBO Certificate in Higher Level
International Baccalaureate Diploma
IFS / LIBF Diploma in Financial Studies
Irish Leaving Certificate (Highers)
NCFE CACHE Level 3 Applied General Certificate in Health and Social Care
OCR Cambridge Technical Extended Diploma
OCR Cambridge Technical Diploma
OCR Level 3 Cambridge Technical Extended Certificate
OCR Level 3 Cambridge Technical Introductory Diploma
Scottish Advanced Higher
Advanced Welsh Baccalaureate - Skills Challenge Certificate (first teaching September 2015)
Welsh Baccalaureate Advanced Diploma – Core (awarded until 2016)
ESW/KS Combined component
|If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.
Further guidance on tariff points can be found on the UCAS website.
Additional information for EU/International students
Applications from international applicants with equivalent qualifications to 112 points are welcome. Please see your country page for further details on the equivalent qualifications we accept.
In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.
|English language requirements 2020/21|
6.0 overall with 5.5 minimum in all bands
If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.
|Other accepted qualifications||Visit our English language page|
Fees & How to Apply
- UK students
- International students
Award: BA (Hons)
Starting: Sep 2022
- Full Time
- 3 Years
- £9,250 per year
- Apply via UCAS
- Study Year £9,250
- Placement Year £1,650
Professional Placement Fees
Full-Time courses with a Professional Placement incur a fee during the placement year. The costs for those years when you attend the university for study, and the cost for the placement year are shown here.
- Part Time
- 5 Years
- Register interest
Access to computer equipment
You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.
You will receive £5 print credit in each year of your course, available after enrolment.
All essential field trips and associated travel costs will be included in your course fees.
Access to Microsoft Office 365
Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.
You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.
Subscriptions to key journals and websites and available through our library.
Free access to Rosetta Stone
All students can sign up to the online learning language platform for free through the Graduate+ scheme.
Excess printing (optional)
Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.
Some modules may suggest that you purchase a key textbook. All module key texts will be in the University library, but in limited numbers. Many students choose to purchase a copy.
Placement expenses (optional)
If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.
Field trips (optional)
This course includes the option of additional trips that may enhance your experience.
You may wish to purchase subscriptions to additional journals and websites.
You may wish to join a union or professional body related to this course.
Accommodation and living costs
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
Register with UCAS
Login to UCAS
Complete your details
Select your course
Write a personal statement
Get a reference
Pay your application fee
Send UCAS your application
There are three ways to apply:
1) Direct to the University
2) Through a country representative
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
3) Through UCAS
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Why does this course appeal? What areas are of particular interest?
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
School or college experience
Highlight skills gained at school/college, eg summer schools or mentoring activities.
Non-accredited skills or achievement
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
If you study this course part-time or via distance learning, you will be charged on a pro-rata basis. This means your fee will be calculated per module.
Course in Depth
In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits).
Developing Your Personal Brand 20 credits
Business Foundations 20 credits
Principles of Marketing 20 credits
Essential Analysis for Business 20 credits
Business Environment 20 credits
Consumer Behaviour 20 credits
In order to complete this course a student must successfully complete all the following CORE modules (totalling 100 credits).
Business Analytics 20 credits
Business Strategy 20 credits
Dynamic Business issues and Solutions 20 credits
Accounting for Business 20 credits
Routes to Market 20 credits
In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules.
Creative Problem Solving 20 credits
Live Event Experiences 20 credits
Study Abroad 20 credits
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
In order to complete this course a student must successfully complete all the following CORE modules (totalling 60 credits):
International Business 20 credits
e-Business 20 credits
Marketing Strategy and Leadership 20 credits
In order to complete this course a student must choose ONE of the following optional project routes (totalling 40 credits):
Business Advice Project (Major) 40 credits
Business Research Project (Major) 40 credits
Business Start-Up Project (Major) 40 credits
Community Advice Project (Major) 40 credits
Employability Project (Major) 40 credits
Economics Research Project (Major) 40 credits
Business Research Methodology and Practice + Business Research Project 40 credits
Business Research Methodology and Practice + Business Start-Up Project 40 credits
Business Research Methodology and Practice + Community Advice Project 40 credits
In order to complete this course a student must successfully complete 20 credits from the following list of OPTIONAL modules.
One Planet Business 20 credits
Selling and Sales Management 20 credits
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Shezad combined the skills and knowledge he gained at Birmingham City University with his entrepreneurial flair to establish Deaf Business Services LTD. For further information please visit www.shezadnawab.com
He looks forward to further establishing, and diversifying, his business to include books, TV, charities, public speaking, new business partners and owner products.
This course is recognised by the following organisation:
Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
Birmingham City University has joined forces with CIM to give students the opportunity to gain professional qualifications through our CIM Accredited Degrees. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Enhancing your employability skills
Throughout the programme, you will receive assistance for your own development through co-curriculum activities including dedicated Employability Challenge Weeks and extended induction and transition programmes.
The University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university.
You will have opportunity for a placement year for BA Business (Marketing) and BA Business (Analytics) as a sandwich course.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Nick chose Birmingham City University because he loved being able to partner up an advertising course with a business course. The advertising course had a few digital modules which were of great interest back in 2008, and of even more interest in this day and age. The lecturers’ real-world experience was a big bonus and stood out for Nick, as they were people he could learn from on top of the University’s curriculum.
Nick worked with Rag’n’Bone Man on his #1 Album, and with Calvin Harris across multiple releases including several #1 singles. He was named in Music Week’s 30 under 30 in 2016. His latest role is as an Account Director at AKQA Los Angeles.
Welcome to the Birmingham City Business School, home to students from over 70 countries all around the world!
Birmingham City Business School is one of the UK’s largest, most established and most respected business schools. Our programmes are practice based and many have an international focus, which means your course will be entirely relevant to today’s business world. Almost all of our courses, both at undergraduate and postgraduate level, are open to international students.
We also have links with universities across the world, including Europe, the USA, China, India and Malaysia.International Services
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here
- Find out how to improve your language skills before starting your studies
- Find all the information relevant to applicants from your country
- Learn where to find financial support for your studies
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Facilities and Staff
We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.
The Curzon Building
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.
The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.
The Curzon Building also features:
- An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
- Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
- A modern 300-seat food court with space to study and socialise
- Brand new, accessible IT facilities with full Office365 for all students for free
- Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point
Dr Cindy Millman
Associate Professor in Business / Deputy Head of Department of Strategy, Management and Marketing
Cindy Millman joined the Business School in 2004 after completing her MSc in Management and Marketing (with distinction). Cindy is currently an Associate Professor and Business Subject Group Leader. She provides academic leadership and management of the subject group within the Business School.More about Cindy