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Hugo Parnell Hopkinson

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Can you tell us a little more about your project?

I aimed to imbue a strong sense of inclusivity with this suite of objects. The RSA Student Design Awards brief stated that cleaning needed to be made easier for the older generation. Through this specification, I redesigned traditional cleaning products, giving them an updated exterior as well as added functionality. Pairing a classic timber with modern cleaning materials generated a sense of nostalgia alongside a heighted appreciation for tactility.

Where did the inspiration for it come from?

I had done previous work on arthritic products, so when an opportunity came along to extend this body of research I thought I could only make this project stronger.

Designers such as Phil Cuttance, Clair Baily and Zuza Mengham are all designers who utilise the material and inspire me.

How important is being able to exhibit externally?

It is always a fantastic opportunity to be able to communicate design work to industry representatives and, for this exhibition to be paired with minima only extends the opportunities and experience gained from this event.

What has your highlight of the course been so far?

Not only to learn a wide range of skills but to put them into practice designing viable and realistic products. The social side of the course has been a memorable highlight for me, with the design social enabling me to build friendships with people from all course and years.

Could you tell us a little more about your design interests?

As a Product Designer’s job title is fairly broad, I have always aimed to extend my output beyond simply designing a product. My interests lie in extending the consumer experience past the product and rather towards the marketing, packaging and branding.