BIFCA Staff profiles

Anurag Basak

Lecturer in Visual Communication BIFCA

Anurag Basak is a visual artist and an educator from India. With over a decade of experience in university education, he has successfully synchronised his creative practice and teaching creating an innovative classroom environment for the students. His academic journey also includes teaching international students at...

Peidong Hu

Teaching Assistant

Peidong graduated from Hubei Academy of Fine Arts with a Bachelor degree and Teesside University with a Master's degree. His undergraduate course graduation design, “Taibei Renovation Yard”, won the outstanding undergraduate graduation design. He worked as an intern at Ningbo University of Nottingham in 2016, working as a...

Lucas Hughes

Course Director for MA Urban Design

Lucas’ focus is to promote high quality, integrated, design led processes for the creation of characterful and sensitive built environment solutions; from large scale strategic approaches involving planning, politics and society, down to the aesthetics and practicalities of detail design and construction. Holding...

Dr Colette Jeffrey

Associate Professor of Wayfinding & Inclusive Design

Dr Colette Jeffrey is an Associate Professor of Wayfinding and Inclusive Design at Birmingham City University where she teaches wayfinding and graphic design on the BA(Hons) Graphic Design course, supervises PhDs, and researches real-world wayfinding behaviour. Her PhD investigated why people get lost in buildings and the...

Chloé Masi

Senior Lecturer

Chloé graduated from the Royal College of Art in Communication Art and Design (Illustration) and gained academic experience in a number of art schools including London College of Fashion, Arts University Bournemouth, and the University of the West of England. She has experience of teaching international students at...

Simon Myers

Lecturer in Visual Communication BIFCA

Simon has a portfolio of market leading illustration, in paper, digital and garment graphic design. His extensive client list includes the BBC’s Doctor Who, Sherlock, and Star Wars, as well as global fashion brands Ted Baker, Top Man and Adidas. Initially invited to teach Adobe Illustrator and Photoshop for Coventry...

Timm Sonnenschein

Senior Lecturer and Course Director Visual Communication BIFCA

Timm Sonnenschein is a Senior Lecturer and the Course Director of the Visual Communication programme of our Wuhan based Birmingham Institute of Fashion and Creative Art (BIFCA). Through his professional work as well as his family connections, Timm has extensive knowledge of Chinese culture which he has been able to apply within...