BIFCA Staff profiles

Anurag Basak

Lecturer in Visual Communication BIFCA

Anurag Basak is a visual artist and an educator from India. With over a decade of experience in university education, he has successfully synchronised his creative practice and teaching creating an innovative classroom environment for the students. His academic journey also includes teaching international students at...

Peidong Hu

Teaching Assistant

Peidong graduated from Hubei Academy of Fine Arts with a Bachelor degree and Teesside University with a Master's degree. His undergraduate course graduation design, “Taibei Renovation Yard”, won the outstanding undergraduate graduation design. He worked as an intern at Ningbo University of Nottingham in 2016, working as a...

Lucas Hughes

Senior Tutor

Lucas encourages creative, design-led thinking from regional and city scale to construction details. A practising Urban Designer and Landscape Architect, with a PhD exploring Spatial Computing and Co-Urban Design, Lucas aims to bridge design, planning, politics and society with hands-on appreciation of physical and social built...

Paul James

Lecturer in Visual Communication BIFCA

Paul James is a Lecturer on the Visual Communication course at BIFCA, with a background in illustration, design and printmaking. He has shown works in exhibitions across China, including Beijing, Wuhan, Chongqing and Chengdu. His most notable work is his ‘Pop Art & the City’ silkscreen series of prints based on historical...

Dr Colette Jeffrey

Associate Professor of Wayfinding & Inclusive Design

Dr Colette Jeffrey is an Associate Professor of Wayfinding and Inclusive Design at Birmingham City University where she teaches wayfinding and graphic design on the BA(Hons) Graphic Design course, supervises PhDs, and researches real-world wayfinding behaviour. Her PhD investigated why people get lost in buildings and the...

Simon Myers

Lecturer in Visual Communication BIFCA

Simon has a portfolio of market leading illustration, in paper, digital and garment graphic design. His extensive client list includes the BBC’s Doctor Who, Sherlock, and Star Wars, as well as global fashion brands Ted Baker, Top Man and Adidas. Initially invited to teach Adobe Illustrator and Photoshop for Coventry...

Timm Sonnenschein

Senior Lecturer and Course Director Visual Communication BIFCA

Timm Sonnenschein is a Senior Lecturer and the Course Director of the Visual Communication programme of our Wuhan based Birmingham Institute of Fashion and Creative Art (BIFCA). Through his professional work as well as his family connections, Timm has extensive knowledge of Chinese culture which he has been able to apply within...

Joshua Wallen

Lecturer in Visual Communication BIFCA

Josh, a visual communication lecturer at the Birmingham Institute of Fashion and Creative Arts (BIFCA) in Wuhan, combines his industry experience and academic expertise to inspire the next generation of creatives. With a robust background in graphic design and teaching experience across multiple countries, his hands-on...