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Intelligent Behaviour Analytics® (IBA)

Intelligent Behaviour Analytics (IBA®)

IBA® is a sophisticated framework which enables individuals to explore their Concept of Self in a meaningful way which is unique to them. It is based on the idea that developing an enhanced level of self-understanding provides significant value for individuals both at and away from work, individually or within a team.

It forms the basis of our MSc module on: 

Understanding and Managing Behaviours of Self, Teams and Organisations.

About IBA®

The framework is the result of over three decades of rigorous research and refinement, and has been developed to understand human behaviour.  

It is designed to enhance participants’ self-knowledge or Concept of Self (described as ‘self-understanding’ in the framework), in order to improve understanding of others and improve effectiveness and professionalism. IBA® starts with the individual since the success of the individual will affect the success of the team.

It focuses on individual strengths, and provides knowledge and skills for each individual to realise their goals. It is designed to achieve sustainable outcomes for individuals and teams in a manner that is compassionate and at the same time determined, real, practical and sustainable.

The framework recognises the uniqueness of human beings, which is essential in order to improve participants’ confidence and resilience, and decrease the high levels of stress and anxiety which are so pervasive in 21st century society.

Register your interest

IBA and the new itse online learning tool are currently under development. If you would like to be kept informed when the new tool is ready to launch, please register your interest below.

Register your interest

Self-understanding in practice

Self-understanding underpins the entire range of life skills needed for world-class performance, including:


Individual performance
Leadership
Strategic direction and vision
Tactical decision making
Implementing change management
Influencing and negotiating
Coaching and mentoring
Team working


How effective an individual is stems from a combination of knowledge, skills, attitude and behaviour, and IBA® examines each of these aspects, enabling individuals to develop these vital skills.

Find out more

Here you can watch and listen to content to find out more about Intelligent Behaviour Analytics (IBA).  

Watch here

TEDx Talk

Professor Adam Crizzle explained the thinking behind the IBA® framework in a TEDx talk at Royal Birmingham Conservatoire

Watch TEDx Talk

Benefits of IBA®

IBA® has been used successfully with individuals and teams within a range of diverse environments, including education, healthcare and business. It is proven to increase individual confidence and resilience.

The success of the IBA® framework has led to the development of Itse®, a new online learning tool, which will be launched in 2021.

“IBA has made me think differently about how to lead and manage my team and also how we develop our staff. So taken by the principles and the academic underpinning of IBA, I have been motivated to apply to start a PhD using IBA as the vehicle to better define, understand and improve the self-awareness, emotional intelligence and leadership of the military.”

Stephen Johnson - IBA Student