Marketing - BA (Hons)
Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation....
Studying with us in 2021/22 and 2022/23
The University has put in place measures in response to Covid-19 to allow us to safely deliver our courses. Information about the arrangements for the 2021/22 academic year can be found here.
Should the impact of the Covid-19 pandemic continue in the 2022/23 academic year or subsequent years of your course, any additional and/or alternative arrangements put in place by the University in response will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.
Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.
This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.
Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.
To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.
Tailor your Marketing Degree
Our suite of Marketing courses will enable you to tailor your interests to a specific area.
Our BA Marketing degree has a number of optional modules, or after the successful completion of your first year you can switch to one of the other specialised marketing degrees:
What's covered in this course?
Inspiring our students in all aspects of marketing, we put an emphasis on employability, Employability focused means more than securing a role on graduation, it is an enduring principle that ensures that you have the resources and competencies to maximise all of your future career opportunities. You will receive this through every module and through enhanced experiences such as the opportunity to work in our very own student-led marketing agency. Placements are available, with numerous companies holding our placement students in high regard thanks to their real-world practical skills.
This course is also accredited by the Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight to endure you industry-ready the second you graduate. This recognition also ensures you will receive the maximum possible exemptions from the CIM Professional Diploma.
This course is one of six marketing degrees that have been designed to meet the diverse areas of marketing. This suite of courses is distinct in that it offers you a set of pathways that you can choose from irrespective of the course that you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.
Each course in the suite has been designed to:
- Equip students with the ability to apply marketing theory and practice in a variety of business situations.
- Develop key transferable skills that are essential to a career in marketing.
- Meet the accreditation requirements of Chartered Institute of Marketing.
- Provide students with the opportunity to develop specialist marketing skills of their choice.
This course is accredited by:
Why Choose Us?
- This degree course is accredited by the Chartered Institute of Marketing (CIM). This means that the course is as professionally relevant and up-to-date as possible, taking into account the very latest developments in the profession.
- On all of our courses you will gain a professional focus and real world experience of marketing, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long professional placement as part of your degree course.
- Recognising the global scope of marketing, all our courses have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, including our many overseas study exchange programmes.
- As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd on graduation.
- You’ll learn from industry experienced staff, and have the chance to network with fantastic guest speakers year-round. Our excellent links with Birmingham businesses mean everything about our course is linked to the constantly evolving marketing sector.
- Don't meet the entry criteria? Our Foundation Year courses offer a route to a full undergraduate degree at a lower entry tariff.
- Our staff are award winners! Emma Neale won Lecturer of the Year at the 2018 Education Awards.
- We teach by using real business scenarios, so you’ll get the chance to draft marketing plans for actual companies, create marketing material and gain practical experience both within the University and with industry contacts.
- We have our own student-run, in-house marketing agency, The Link, where you can sharpen your skills with briefs and projects from leading businesses and organisations, such as Edgbaston Cricket Ground, Serco and Cure Leukaemia.
- You will study in our state-of-the-art City Centre Campus, ideally located for you to take advantage of our links to Birmingham’s business district, one of the largest in the UK.
- All of our team have an open door policy offering drop-in tutorials to make sure you get as much advice as you need, when you need it, to get the most out of your time here.
- You will be able to work on exciting projects for real-life clients through our Business Advice Centre, giving you exposure to the challenges and issues faced by businesses as well as the chance to develop successful solutions. Opportunities are available with local, regional, national and even global businesses such as BMW.
- The Centre also offers expert support for your own entrepreneurial ideas, so you can start planning your own start-up or take your existing business to the next level. Following graduation, you will have the opportunity to apply for STEAMhouse Business Incubator membership.
Find out more
- Business Management with a Foundation Year - BA (Hons) - 2022/23 Entry
- Marketing with Advertising and Public Relations - BA (Hons) - 2022/23 Entry
- Marketing with Commercial Management - BA (Hons) - 2022/23 Entry
- Marketing with Consumer Psychology - BA (Hons) - 2022/23 Entry
- Marketing with Digital Communication - BA (Hons) - 2022/23 Entry
- International Marketing (Top-up) - BA (Hons) - 2022/23 Entry
We accept a range of qualifications, the most popular of which are detailed below.
BBC or 112 UCAS tariff points from a maximum of 3 subjects.
|Level 2 Qualifications|
|UK Qualification||Requirements 2022/23|
|Irish Leaving Certificate (Ordinary Level)||
|Scottish National 5||
|Plus one of the following Level 3 (and above) Qualifications|
|UK Qualification||Requirements 2022/23|
|A level and Advanced VCE||
|AAT Diploma in Accounting (QCF)||
|Access to HE Diploma||
IBO Certificate in Higher Level
International Baccalaureate Diploma
IFS / LIBF Diploma in Financial Studies
Irish Leaving Certificate (Highers)
NCFE CACHE Level 3 Applied General Certificate in Health and Social Care
OCR Cambridge Technical Extended Diploma
OCR Cambridge Technical Diploma
OCR Level 3 Cambridge Technical Extended Certificate
OCR Level 3 Cambridge Technical Introductory Diploma
Scottish Advanced Higher
Advanced Welsh Baccalaureate - Skills Challenge Certificate (first teaching September 2015)
Welsh Baccalaureate Advanced Diploma – Core (awarded until 2016)
ESW/KS Combined component
|If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.
Further guidance on tariff points can be found on the UCAS website.
Additional information for EU/International students
Applications from international applicants with equivalent qualifications to 112 points are welcome. Please see your country page for further details on the equivalent qualifications we accept.
In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.
|English language requirements 2020/21|
6.0 overall with 5.5 minimum in all bands
If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.
|Other accepted qualifications||Visit our English language page|
Fees & How to Apply
- UK students
- International students
Award: BA (Hons)
Starting: Sep 2022
- Full Time
- 3 Years
- £9,250 per year
- Apply via UCAS
- Study Year £9,250
- Placement Year £1,650
Professional Placement Fees
Full-Time courses with a Professional Placement incur a fee during the placement year. The costs for those years when you attend the university for study, and the cost for the placement year are shown here.
- Part Time
- 5 Years
Award: BA (Hons)
Starting: Sep 2022
- Full Time
- 3 Years
- £13,500 per year
- Full Time
- 4 Years with Professional Placement
Access to computer equipment
You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.
You will receive £5 print credit in each year of your course, available after enrolment.
All essential field trips and associated travel costs will be included in your course fees.
Access to Microsoft Office 365
Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.
You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.
Subscriptions to key journals and websites and available through our library.
Free access to Rosetta Stone
All students can sign up to the online learning language platform for free through the Graduate+ scheme.
Free Adobe Creative Cloud Licence
Students studying on a course with a requirement to use Adobe software can request a free licence to install the entire suite of applications on up to two personal devices.
Excess printing (optional)
Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.
Project materials (optional)
This course includes project work that requires you to develop and produce a portfolio. This could be digital, but if you choose to create a physical portfolio, you will be expected to provide the materials; costs will vary depending on the materials selected.
Some modules may suggest that you purchase a key textbook. All module key texts will be in the University library, but in limited numbers. Many students choose to purchase a copy.
Placement expenses (optional)
If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.
Field trips (optional)
This course includes the option of additional trips that may enhance your experience.
You may wish to purchase subscriptions to additional journals and websites.
You may wish to join a union or professional body related to this course, such as the Chartered Institute of Marketing (CIM).
Accommodation and living costs
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
Register with UCAS
Login to UCAS
Complete your details
Select your course
Write a personal statement
Get a reference
Pay your application fee
Send UCAS your application
There are three ways to apply:
1) Direct to the University
2) Through a country representative
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
3) Through UCAS
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Why does this course appeal? What areas are of particular interest?
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
School or college experience
Highlight skills gained at school/college, eg summer schools or mentoring activities.
Non-accredited skills or achievement
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
If you study this course part-time or via distance learning, you will be charged on a pro-rata basis. This means your fee will be calculated per module.
Course in Depth
In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).
Principles of Marketing 20 credits
Developing Your Personal Brand 20 credits
Creative Concepts and Design 20 credits
Consumer Behaviour 20 credits
Finance for Managers 20 credits
Content Marketing 20 credits
In order to complete this course, you must successfully complete all the following CORE modules (totalling 80 credits).
Brand Dynamics and Activation 20 credits
Data, Insights and Analytics 20 credits
Marketing Communications Planning 20 credits
Experience Design 20 credits
In order to complete this course, you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.
Visual Communications for Marketers 20 credits
Routes to Market 20 credits
Behavioural Science 20 credits
Digital Communications and Influencer Marketing 20 credits
Live Event Experiences 20 credits
Commercial Management 20 credits
Neuropsychology 20 credits
MarTech and Automation 20 credits
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
In order to complete this course, you must successfully complete all the following CORE modules (totalling 40 credits).
Marketing Strategy and Leadership 20 credits
One Planet Business 20 credits
In order to complete this course a student must successfully complete at least 80 credits from the following indicative list of OPTIONAL modules.
Contemporary Advertising 20 credits
Creativity, Innovation and Entrepreneurship 20 credits
Managing Customer Relationships 20 credits
Digital Analytics for Marketing 20 credits
PR Planning and Reputation Management 20 credits
Selling and Sales Management 20 credits
Cross Cultural Consumer Behaviour 20 credits
Digital Enterprise 20 credits
Business Advice Project (Major) 40 credits
Business Research Project (Major) 40 credits
Business Start-Up Project (Major) 40 credits
Community Advice Project (Major) 40 credits
Employability Project (Major) 40 credits
Economics Research Project (Major) 40 credits
Business Research Methodology and Practice + Business Research Project 40 credits
Business Research Methodology and Practice + Business Start-Up Project 40 credits
Business Research Methodology and Practice + Community Advice Project 40 credits
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Student Profile - Jake Newton
Finding a course with academics who are passionate about their area of expertise was a huge factor I’d considered when deciding to study BSc Marketing at Birmingham City University.
It was clear the course tutors were so passionate about their subject area when I first stepped foot into BCU on an Open Day back in 2016. Not only did they prove how dedicated they were to their subject but also the opportunities that were available to you as a student.
The marketing industry is oozes with exciting opportunities and studying Marketing at BCU reflects that. There are opportunities to gain real in-house marketing experience with their internal marketing agency ‘The Link’ which isn’t provided anywhere else. Alongside the experience gained in-house, I also undertook a micro-placement where I worked a month as an intern at a Social Media company in Birmingham called ‘Updates Media’. These experiences set me up really well for my year-long Professional Placement in my third year.
For my Professional Placement, I worked at BCU as a Marketing, Communications and Events Assistant. During this time I experienced many roles with a lot of responsibility such as organising events and campaigns, designing emails directed to thousands of prospective students, working on BCUs corporate marketing campaign and more! In fact I enjoyed it so much, once my placement was complete, I have continued to work as a Social Media Ambassador for BCU to broaden my skill set even more through my final year.
The support from the staff is truly fantastic. The academics go the extra mile to help you succeed with their industry experience shining through their teaching, taking the learning experience to a whole new level. They care about your development and provide many opportunities to work with businesses and network with professionals to help you build your own personal network for your future career.
Student life in Birmingham is vibrant, fast-paced and exciting; this course mirrors that. From supportive staff, ongoing events around campus and constant opportunities, it truly couldn’t be done without the fantastic group of people working at BCU. You can build experience, increase your employability and learn off older students as well as your academics. I know because of my Professional Placement, employers are more likely to hire me, and I have BCU to thank for that.
This course is accredited by the following organisation:
Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
Birmingham City University has joined forces with CIM to give students the opportunity to gain professional qualifications through our CIM Accredited Degrees. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Enhancing your employability skills
Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.
Alongside gaining marketing skills will be a range of transferrable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries.
In addition, you could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.
You will also have the chance to undertake a work placement, gaining valuable real-life skills in a professional working environment.
By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.
Previous students have undertaken placements with companies such as Sky, Johnson & Johnson, and Disney.
Whether you take the four-year or three sandwich route, the important thing about work placements is that they provide an opportunity for you to get to grips with working, meeting deadlines and working in a team. A placement enhances your knowledge in many ways, helping you with your course, as well as helping you to find out more about a job or industry, leading to more informed decisions upon graduation.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Business Advice Centre
The Business Advice Centre (BAC) is the Business School's hub that offers a range of support services to you throughout each stage of your student learning experience.
We have a range of support solutions for students as well as opportunities to enhance your employability and entrepreneurial qualities.
Whether you are considering starting your business, connecting with real companies or enhancing your graduate opportunities, the Business Advice Centre can help you.More on our Business Advice Centre
Welcome to the Birmingham City Business School, home to students from over 70 countries all around the world!
Birmingham City Business School is one of the UK’s largest, most established and most respected business schools. Our programmes are practice based and many have an international focus, which means your course will be entirely relevant to today’s business world. Almost all of our courses, both at undergraduate and postgraduate level, are open to international students.
We also have links with universities across the world, including Europe, the USA, China, India and Malaysia.International Services
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here
- Find out how to improve your language skills before starting your studies
- Find all the information relevant to applicants from your country
- Learn where to find financial support for your studies
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Facilities and Staff
We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.
The Curzon Building
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.
The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.
The Curzon Building also features:
- An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
- Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
- A modern 300-seat food court with space to study and socialise
- Brand new, accessible IT facilities with full Office365 for all students for free
- Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point
Senior Teaching Fellow, Course Leader for Undergraduate Marketing Programmes
David joined BCU in 2017 as a Senior Teaching Fellow in Marketing. With 20 years' experience in industry, David has held senior marketing roles in a diverse range of B2B companies, ranging from SMEs through to large global corporations.More about David
Senior Lecturer in Marketing
Emma Neale is a Senior Lecturer in Marketing. As a marketing professional with over 15 years' industry experience, Emma has held high profile roles in organisations such Siemens, and continues to work closely with industry and professional bodies.More about Emma