Fashion Management - MA
The world of fashion is one of the globe’s fastest-growing industries, as well as one of the most competitive. This course equips you with the skills and knowledge to succeed as a manager in this exciting industry. You will gain a technical understanding of the sector, combined with a solid foundation of management principles....
Studying with us in 2021/22
It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the Covid-19 pandemic. Information about the arrangements the University has put in place for the 2021/22 academic year in response to Covid-19 and the emerging variants can be found here.
Should the impact of Covid-19 continue in subsequent years of your course, any additional and/or alternative arrangements put in place by the University in response will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.
The world of fashion is one of the globe’s fastest-growing industries, as well as one of the most competitive. This course equips you with the skills and knowledge to succeed as a manager in this exciting industry.
You will gain a technical understanding of the sector, combined with a solid foundation of management principles. We will help develop your overall understanding of the modern fashion industry, as well as the necessary skills for working in the sector.
What's covered in this course?
The course encourages you to develop the skills and competences of future managers in the Fashion Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.
The course encompasses numerous field trip opportunities for students to allow reflection on the developing knowledge and understanding as it relates to their professional practice and the fashion industry. The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at The Parkside Building. The School of Fashion & Textiles has built a network of diverse contacts and partners over its history. This business-focused course will offer expertise and innovative ideas through the student body to our contacts.
You will be able to develop opportunities through collaboration with peers from other courses within the School of Fashion & Textiles as well as the Schools of Jewellery and Birmingham School of Media and across the Faculty of Arts, Design and Media; to broaden the range of careers opportunities across disciplines.
Why Choose Us?
- Links to industry and regular contact with fashion professionals
- International field trip opportunities to key fashion events
- Supportive staff with many years of industry experience
- Network and collaborate with other fashion students, our wider postgraduate community and beyond
- Enjoy a vast archive of fashion publications dating back to the 1930s
You are required to meet one of the following options:
An honours degree from a UK University
A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)
Successful passing a Pre-Master's course approved by Birmingham City University
Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average
|Other qualifications will be considered on a case by case basis.|
Please note that even if your application fully meets the entry criteria, you may be required to further demonstrate your suitability via an interview or submission of a course proposal before being offered a place.
Interviews may be conducted in your country of residence, over the telephone or by Skype.
Extra information for EU/International students
|IELTS 6.0 (5.5 in all components) or equivalent is required.|
|No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list.|
Fees & How to Apply
- UK students
- International students
Starting: Jan 2022
- Full Time
- 1 year
- £13,100 per year
- Full Time
- 18 months (including Professional Placement - see below*)
- £14,500 per year
Starting: Jan 2022
- Full Time
- 1 year
- £13,200 per year
- Full Time
- 18 months (including Professional Placement - see below*)
- £16,000 per year
Access to computer equipment
You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.
You will receive £5 print credit in each year of your course, available after enrolment.
All essential field trips and associated travel costs will be included in your course fees.
Access to Microsoft Office 365
Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.
You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.
Subscriptions to key journals and websites are available through our library.
Free access to Rosetta Stone
All students can sign up to the online learning language platform for free through the Graduate+ scheme.
Free Adobe Creative Cloud licence
Students studying on this course can request a free licence to install the entire suite of applications on up to two personal devices.
Project materials (mandatory)
This course includes project work that requires you to develop and produce a portfolio or collection. You'll be expected to provide the materials for use in your individual major projects; costs will vary depending on the materials selected, but are likely to be in the region of £20 - £50 for the printout and binding of your Major Project.
Specialist equipment (mandatory)
This course requires the purchase of specialist equipment, including a laptop (variable cost).
Excess printing (optional)
Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.
Placement expenses (optional)
If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.
Field trips (optional)
This course includes the option of additional trips that may enhance your experience, at extra cost.
Accommodation and living costs
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
*Professional Placement option
The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.
This will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.
You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.
Placements will only be confirmed following a competitive, employer-led selection process, therefore the University will not be able to guarantee placements for students who have registered for the ‘with Professional Placement’ course. All students who do not find a suitable placement or do not pass the competitive selection process will be automatically transferred back to the standard, non-placement version of the course.
Students are required to submit a personal statement as part of their application for this course.
Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.
Here are the key areas you’ll need to address:
Your passion and motivations
Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?
Why this course?
Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.
What makes you a good postgraduate candidate?
Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.
Relevant academic or work experience
Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?
You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.
Get more information on writing personal statements.
Course in Depth
In order to complete this course you must successfully complete all the following CORE modules (totalling 180 credits):
The aim of this module is to introduce you to research skills and methods to allow you to craft your own research proposal, which will support and inform your major project module. You will choose your own area of interest relating to your specialism for research.
This module will introduce you to your specialist field, focusing on the key skills, issues and debates surrounding the creative industries and in your specialist field. Marketing and management theory will be put into the context of your specialism and relate to your growing awareness of the global nature of the creative industries.
This module will provide you with the elements of business planning as well as the ability to analyse the environment of a business and plan future directions based your findings. Analysis covers topics such as trends, competitors, market and industry influences. Planning-related areas include product and service development, sustainable innovation, finance and marketing. Overall, the module will equip you, as a future manager, with the tools you will need to make strategic and tactical business decisions to provide evidence-based direction to future employers.
Successful Project Management within the creative sector (e.g. arts, media, design, broadcasting, luxury goods, building design, etc.) is essential to take ideas from beginning to fruition, assisting with the operationalising of new innovation and smooth delivery of essential tasks. The project management module explores issues within the creative sector.
Taking an international attitude, this module focuses on the importance of brand adaptation to meet local market conditions. Assuming the role of Brand Manager, this module challenges you research a new market for an existing brand of your choice, then develop a sales & Distribution plan, and Marketing promotional plan for the first year of the brands entry into their new market.
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise.
Your studies will be based at Parkside and Curzon at the City Centre Campus. You will begin your year with modules in Industry Practice, Global Business Strategy and Leadership Development which will introduce you to a range of skills and experience that will form the foundation of your further studies. You will have regular opportunities to meet experts from the world of Fashion and guest speakers from the wider Creative Industries.
In the second term you will build on your knowledge of Global Business Strategies and continue to enhance your industry skills in the Global Fashion Brand Marketing module. This will also be supported with modules in Project Management and Research & Professional Skills, letting you practise making research proposals and designing pilot studies for industry related projects.
Your last term of studies will concentrate on a Major Project module that will examine a contemporary management issue that currently affects the Global Fashion Industry. This is a self-directed project that you can design to focus on aspects of the Fashion Industry that you are most interested in.
Postgraduate Fashion Finale Raises Money for Charity
Students from MA Fashion Design, MA Fashion Management, MA Fashion Promotion and MA Fashion Styling collaborated to organise an end of year MA Fashion Show for charity.
21 MA Fashion Design students showcased their collections, while MA Fashion Management, MA Fashion Promotion and MA Fashion Styling students took key roles in organising the spectacular event, fuelled by student man power and talent, against the challenge of no event budget.
The fashion show is key in giving students an experience of creative production on a live project which they can take away as a show reel as part of their portfolio. Supporting Cancer Research UK, the show raised £430 for charity.
Employability and key transferable skills are embedded within the course ethos to maximise your capabilities and understanding of potential career opportunities.
Many modules require group projects in the field to build first-hand knowledge of the Fashion Industry. The importance of positive contribution to a team and close working relationships with colleagues is a key feature.
The course is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry.
Evaluating strategic and tactical business decisions will prepare you for working in Fashion by enabling you to understand the changing environment of competitors and stakeholders and adapt your plans and working practice accordingly. Your knowledge of management and marketing theories and how to apply them will be an advantage in many roles, and give you the flexibility to engage on many different levels with employers, clients and partners alike.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
At present, we currently only accept full-time international students and don’t offer part-time or distance learning. In addition, you would also have to satisfy our proficiency in English Language requirements. For example, IELTS 6.0 overall with 5.5 minimum in all bands, TOEFL at least 575.
Graduate stories: Sunghee Lee
“Becoming a fashion student at BCU is the best decision I have ever made, because I'm having wonderful and entertaining experience. They have perfect facilities for fashion students such as photo shooting studios, a 3D printer and a well-equipped library, which allow me to be more creative by utilising a variety range of facilities.
"While I was undertaking a short project related to visual merchandising with one of my coursemates, I really enjoyed shooting visual images based on fashion trends, coordinating on fashion style and creating new ideas for visual merchandising.”
Facilities and Staff
You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.
MA Luxury Brand Management and MA Fashion Management Course Director
With over forty years’ experience in the industry, Barry is the current Course Director for MA Luxury Brand Management and MA Fashion Management.
Barry’s previous academic role was with Southampton Solent University as Senior Lecturer for their Fashion Management with Marketing & Fashion Buying courses. Prior to this Barry was living in Shanghai working a four year contract with Raffles Design Institute at Donghua University where he was a Senior Lecturer in Fashion Marketing and Management. During his time at Donghua, the areas Barry was responsible for delivering were; Fashion Buying for Retail, Product Development for Fashion, Ethical and Sustainable Fashion, Fashion Brand Management, Fashion Advertising, Fashion Communications and the Global Fashion Business.More about Barry