Business Administration (Top-up) - BA (Hons)

This module encourages you to develop an in-depth understanding of the analysis and re design of business operations and processes and the systems that support the contribution of these core processes.

This module builds on our practice-based approach to learning. You will integrate theory and practice in order to challenge existing approaches and thinking and propose innovative ideas to support flexible and creative initiatives within organisations. It complements other modules within the Final Year through supporting your personal and professional development across a range of transferable skills including problem solving, critical thinking, generating innovative ideas, and building and delivering effective oral presentations.

This module aims to equip you with the conceptual knowledge needed to develop your understanding of e-business and to enhance your digital employability skills. It explores a diverse range of activities within e-business Strategy and aims to enable you to appreciate the major differences between traditional and e-business at strategic level.

Whilst Marketing has contributed to the problem of over-consumption, this module aims to provide you with an understanding of the role that marketing has to play in meeting the needs of the sustainability agenda. It identifies the nature and extent of the challenges facing organisations and considers potential approaches for addressing these. In doing so, it aspires to create a vision of the future in which organisations, consumers and government can realise a one planet business strategy.

In accordance with the programme philosophy and level 6 learning outcomes, you will be applying and evaluating consumer behaviour theories and models in a cross-cultural context to develop and justify persuasive marketing solutions for businesses dealing with a culturally diverse consumer base. You will also be involved in forming effective methods of communicating these concepts and ideas.

This module focuses on the strategic management issues and decision-making approaches in the context of International Supply Chain and Operations Strategy. You will study different types and levels of strategies and understand the relationship among them. You will also study strategic supply chain decision-making, focusing on areas such as corporate strategy, globalisation, procurement and outsourcing, production and inventory management, international management, and strategic alliances. You will be able to use a range of models, tools and/or techniques to analyse business and operations status and further support strategy development as well as daily operations optimization.

The module content also emphasises the ethics and sustainability of supply chain and operations, which is a key theme among modern businesses. Additionally, some new trends and concepts e.g. digital production, e-supply chain, block chain, supply chain resilience will be discussed to open your horizon and prepare you for future challenges.

With the knowledge and training from this module, you will have a good understanding of strategies, strategic management and decision making, and build up a holistic view of supply chain. Meanwhile, you will build upon your personal skills of conducting academic research, critical thinking and discussion, written communication, strategic decision-making, and self-reflection. These will enhance your capabilities towards a range of managerial roles within companies or developing your own businesses. In addition this module will invite guest speakers to share their experiences.