Case studies

Birmingham City Business School is proud to have hundreds of connections with companies of both small and large scales. These connections benefit students by giving them hands on experience, the chance to network with industry professionals and participate in workshops and live briefs.

Lounge Underwear

Online retailer Lounge Underwear is committed to supporting the local community and working with local universities to support student talent. BCU students have been on site visits to Lounge Underwear’s headquarters, where they presenting strategic marketing ideas to senior management. Students have also worked on live campaign briefs to mark International Women’s Day and gone on to secure year-long internships with the lingerie company.

NEC Birmingham

The National Exhibition Centre (NEC) is the UK's largest exhibition space. It hosts Events Week Live, a week-long event that Event, Venue and Experience Management students get to participate in. Students gain valuable work experience, industry connections and more. 
Previous experiences have also included behind-the-scenes access to the build of Crufts, plus the hundreds of other events hosted every year at the venue.

Eden Hotel Collection

Eden Hotel Collection is an award-winning hotel chain in the UK. The chain partners with Birmingham City Business School and allows students to work on live projects, which not only counts towards course work but provides real-world work experience in their chosen field.

More information

Business School

Birmingham City Business School takes pride in being situated in the heart of Birmingham, the UK's second biggest city. It's renowned for its entrepreneurial and commercial past, present and future.

Birmingham Business School

Working in industry

Our Business School is proud to have hundreds of connections with organisations, ranging from global corporations to independent local businesses. These connections fuel our students’ studies and give them an insight into the professional world.

Working in industry


Placements are one of the best ways of gaining hands on industry experience in a real, professional setting. Our students have undertaken placements at Panasonic, BMW, Mattel and many more.

Placements at BCU

Find a course

Take a look through our Business courses to find one that’s most suited to you.

Find a Business course

BCU Open Days

The best way to explore what we have on offer is to come and see us in person. Get advice and insight on courses, accommodation, personal statements, our facilities and more.

Visit us in person