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Summary of research projects
Our student research team is a vibrant community of full- and part-time, international, postgraduate research students who are actively engaged in Masters, PhD and DBA research degrees.
A range of topics are researched and analysed from investigating and identifying the opportunities and obstacles created by the rise of social media and mobile commerce, from utilising Quick Response (QR) codes to the training needs of Pakistani women employees in Small and Medium Enterprises operating in Pakistan and the UK and the access to finance and role of microfinance for women entrepreneurs in Pakistan.
Our research areas also include looking at the various aspects of marketing and marketing communications specialising in the subject of sustainability, enhancing Small and Medium sized Enterprises’ competitiveness through harnessing the impact and value of technological innovation and the determinants of effective change management among academic staff in Higher Education Institutions: A multi-perspective analysis of UK and Nigerian universities.