International Marketing (Top-up) - BA (Hons)
- UCAS Code: N550
- Level: Undergraduate
- Starting: September 2021
- Study mode: Full Time (1 year)
- Location: City Centre
Studying with us in 2021/22
It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the COVID-19 pandemic. Any arrangements put in place by the University for the 2021/22 academic year will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.
This course has recently been updated. Please download the course specification for the up to date information.
Want to top up your marketing degree in Birmingham? Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link.
Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. We’ll teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world.
What's covered in the course?
You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences.
On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.
Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.
The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.
You’ll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on a campaign for the Bullring.
You will benefit from close tutor support and form strong partnerships with our staff. They are all marketing experts who have had successful careers, and they’ll share their experience and marketing know-how with you.
Why Choose Us?
- With our impressive industry links, we attract fantastic guest speakers to share their insights with you. Recent guest speakers have included PR agency Prova,one of the UK’s leading used vehicle networks, Motors.co.uk and the International Chairman of PR company Burson Marsteller, Bob Leaf.
- You’ll have the opportunity to work on real marketing projects via our own internal marketing agency, The Link. It’s run by our undergraduates and recently enabled students to work on the successful Cure Leukaemia campaign.
- When you complete your top up degree, you can choose to study two extra modules towards the Chartered Institute of Marketing (CIM) Professional Diploma.
- You’ll study in our excellent new facility, The Curzon Building, ideally located in Birmingham’s city centre, near to national and international businesses.
- You will be able to work on exciting projects for real-life clients through our Business Advice Centre, giving you exposure to the challenges and issues faced by businesses as well as the chance to develop successful solutions. Opportunities are available with local, regional, national and even global businesses such as BMW.
- The Centre also offers expert support for your own entrepreneurial ideas, so you can start planning your own start-up or take your existing business to the next level. Following graduation, you will have the opportunity to apply for STEAMhouse Business Incubator membership.
Find out more
Our next Open Day is taking place in Summer 2021. It's the perfect opportunity to tour our facilities, hear from some of our staff and get a feel of what it's like to study at BCU.
This course is open to International students
We accept a range of qualifications, the most popular of which are detailed below.
|Level 2 Qualifications|
|UK Qualification||Requirements 2021/22|
|Irish Leaving Certificate (Ordinary Level)||
|Scottish National 5||
|Plus one of the following Level 3 (and above) Qualifications|
|UK Qualification||Requirements 2021/22|
|ABE Advanced Diploma||
|Diploma in Higher Education (Dip HE)||
Foundation Degree (Level 5)
Higher National Diploma (HND)
|If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.
Further guidance on tariff points can be found on the UCAS website.
Worried about teacher assessments?
However you're being assessed this Summer, it can be a stressful time. We've got a load of tips on revision skills and time management to help you feel as prepared as possible.
- UK students
- International students
Award: BA (Hons)
Starting: Sep 2021
- Full Time
- 1 year
- £9,250 per year
- Apply via UCAS
Award: BA (Hons)
Starting: Sep 2021
- Full Time
- 1 year
- £13,200 per year
£150 free credit (home/EU students only)
For 2021 entry, all new home/EU undergraduate students will receive £150 worth of free credit to spend in a host of ways, on books and a range of learning materials.
Access to computer equipment
You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.
You will receive £5 print credit in each year of your course, available after enrolment.
All essential field trips and associated travel costs will be included in your course fees.
Access to Microsoft Office 365
Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.
You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.
Subscriptions to key journals and websites and available through our library.
Free access to Rosetta Stone
All students can sign up to the online learning language platform for free through the Graduate+ scheme.
Free access to LinkedIn Learning, which offers over 5,000 in-depth and bite-sized courses.
Excess printing (optional)
Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.
Project materials (optional)
This course includes project work that requires you to develop and produce a portfolio. This could be digital, but if you choose to create a physical portfolio, you will be expected to provide the materials; costs will vary depending on the materials selected.
Some modules may suggest that you purchase a key textbook. All module key texts will be in the University library, but in limited numbers. Many students choose to purchase a copy.
Placement expenses (optional)
If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.
Field trips (optional)
This course includes the option of additional trips that may enhance your experience.
You may wish to purchase subscriptions to additional journals and websites.
You may wish to join a union or professional body related to this course, such as the Chartered Institute of Marketing (CIM).
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
Register with UCAS
Login to UCAS
Complete your details
Select your course
Write a personal statement
Get a reference
Pay your application fee
Send UCAS your application
There are three ways to apply:
1) Direct to the University
2) Through a country representative
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
3) Through UCAS
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Why does this course appeal? What areas are of particular interest?
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
School or college experience
Highlight skills gained at school/college, eg summer schools or mentoring activities.
Non-accredited skills or achievement
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).
Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
Accommodation and living costs
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
Worried about personal statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
In order to complete this course a student must successfully complete all the following CORE modules (totalling 100 credits).
In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules.
When you complete your top up degree, you may choose to do a related postgraduate degree, such as our MSc Management and Marketing course.
Trips and visits
There are many opportunities to visit businesses and meet experts and professionals. We encourage you to attend events, enter national and international competitions and get involved with clients through The Link.
Ashan Khan was awarded one of our travel scholarships and went out to Marrakech for two weeks. He volunteered in a variety of places, helping to build orphanages and support people with Down’s Syndrome. He credits his experience with landing him a marketing internship at Renault Retail Group.
"There was tough competition (for the role)”, says Ashan. “But this experience made me stand out and was one of the key talking points during my recruitment process.”
Enhancing employability skills
This course allows you to tailor your study around the job role and the career you want. By teaching you to apply what you learn to real business scenarios, you can walk into employment, having already dealt with many situations you find in the working world.
You’ll have many opportunities to work with actual businesses and build your CV. These arise through The Link, our very own marketing agency, and university competitions, Employability Challenge Week, the Leadership Challenge, well as activities and competitions further afield.
The specialist marketing modules will give you the opportunity to strengthen and prepare you to move towards a career in the marketing industry.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Business Advice Centre
The Business Advice Centre (BAC) is the Business School's hub that offers a range of support services to you throughout each stage of your student learning experience.
We have a range of support solutions for students as well as opportunities to enhance your employability and entrepreneurial qualities.
Whether you are considering starting your business, connecting with real companies or enhancing your graduate opportunities, the Business Advice Centre can help you.
Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.
Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.
Welcome to the Birmingham City Business School, home to students from over 70 countries all around the world!
Birmingham City Business School is one of the UK’s largest, most established and most respected business schools. Our programmes are practice based and many have an international focus, which means your course will be entirely relevant to today’s business world. Almost all of our courses, both at undergraduate and postgraduate level, are open to international students.
We also have links with universities across the world, including Europe, the USA, China, India and Malaysia.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here
- Find out how to improve your language skills before starting your studies
- Find all the information relevant to applicants from your country
- Learn where to find financial support for your studies
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Birmingham City University International College (BCUIC)
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Popular home countries
Our students come from around the world but our international marketing course is most popular with international students from:
We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.
The Curzon Building
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.
The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.
The Curzon Building also features:
- An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
- Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
- A modern 300-seat food court with space to study and socialise
- Brand new, accessible IT facilities with full Office365 for all students for free
- Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point
Our staff are at the top of their field, regularly publishing research and maintaining links with successful businesses across the globe. They use their strong industry connections and memberships to bring you invaluable opportunities and introduce you to industry professionals.
Senior Lecturer in Marketing
Emma Neale is a Senior Lecturer in Marketing. As a marketing professional with over 15 years' industry experience, Emma has held high profile roles in organisations such Siemens, and continues to work closely with industry and professional bodies.