Business - BA (Hons)

You will develop and practice the skills you need to make the transition to higher education. You’ll be encouraged to explore and embrace opportunities available within and across faculties, becoming a more independent learner. 

Within this multi-disciplinary module, you’ll work with colleagues studying other programmes within the Business School, exploring how to run a business effectively through a business simulation. You’ll run a virtual business, and – with support and guidance – respond to business issues and challenges, rectifying them as you will when it comes to facing such situations in real life.

This module will teach you to be able to propose opportunities for the creation of value for a range of stakeholders through the application of marketing concepts and practices in a variety of for-profit and not-for-profit organisations.

This module introduces a range of methods and techniques for calculating and analysing data applicable to business. Where possible the calculations are based on real world data and will include some large and complex data sets.

Statistical techniques such as correlation, regression and hypothesis testing will be covered so that business useful techniques such as forecasting to be introduced. Data manipulation, such as the production of Pivot Tables, will be covered, 

You will be able to examine the theoretical perspectives that underpin our understanding of organisations and management activities. This module seeks to give you a firm grounding in the philosophies underpinning basic economic/market approaches, why organisations exist, and how and why industries take particular forms at any given time.

The module provides the theory and practical skills and knowledge for the fundamental of business enterprise systems within public and private sector organisations, providing the history of enterprise systems within businesses and the current transformation to digitalization and industry 4.0, addressing the challenges faced by businesses to adopt and provide agility through the use of enterprise systems solutions.

The module will also provide the students with skills and introduction to SAP enterprise systems within the industry and how students can adopt SAP to address some of the business enterprise systems challenges.

The module will be 100 per cent coursework applying their knowledge and skills on the real industry based cases at the CDSE lab and learning through the process by engaging with the CDSE industry partners.

Providing a sound foundation on which to base future study, Consumer Psychology teaches you an important factor in producing effective marketing. You’ll examine individual (personality, self-identity, attitudes) and group influences (peers, family, culture) linked to a variety of disciplines, enabling you to make effective marketing decisions. An array of factors influence people’s behaviour when it comes to purchase decisions, so this module will ensure you’re aware and knowledgeable of them.

The module focuses on the tools and techniques used by operation managers within service and manufacturing institutions, ensuring activities are in line with corporate and market objectives. 

Application of business strategy is highly important in every business, bringing together findings from operations, finance and marketing to create important visions and targets. In this module, you’ll discuss key issues, look at case studies and specific information to gain a solid understanding of management strategy application.

This module investigates current issues that impact upon business organisations, providing you with a greater awareness of the challenges modern business face. 

You will gain an understanding of how financial statements are prepared, as well as being introduced to the language spoken by accounting professionals. 

This module provides you with the direct experience in how to conceive, present and communicate an attractive and credible business plan. You’ll become aware of the theory and practice of entrepreneurship in different international contexts. 

This module is designed to allow you to develop your problem solving skills in creative ways. The module will explore understandings of creativity and how creative thinking can make a difference. Problem solving is an important skill for more effective study and employability. This module will examine what a problem is (a gap between where you are and where you want to be) and the importance of imaginative fact finding and redefinition.

Changing or modifying human behaviour remains one of the most intricate and challenging facets of contemporary marketing practice. Often referred to as social marketing, this application of marketing practice, enhanced by the use of sociological and psychological theories and frameworks, is best known for its use in public health campaigns such as anti-smoking, drink-driving, drug abuse, sexual health with the aim of improving the quality of life for the whole of society.

Management is no longer seen as emerging from, or directed to a single culture. While much management theorising has for the last century or more emerged from ‘the west’, increasingly theorists and practitioners recognise that what management is, is highly conditioned by the culture within which it is carried out. Equally, management theory is itself recognised as being culturally conditioned. This gives rise to the interesting issue of how to manage in an increasingly globalising world.

This module will give an integrative perspective of the business organisation and underpinning knowledge of Supply Chain, Logistics and Operations Management. It provides students with an introduction to the management principles, processes and the environment within which the Supply Chain manager operates. Core to the module will be an examination of management decision-making and the range of tools and techniques used to support the Supply Chain process.

This module encourages you to develop an in-depth understanding of the analysis of business operations and processes, looking at real-life business plans and developing relevant theories in workshops.  

With the business environment undergoing constant changes, organisations can no longer obtain a competitive advantage by simply producing high-quality products. This module will equip you with the knowledge you need to be successful in e-business, using modern techniques to push business products.

This module provides you with an introduction to the main issues of international business, dealing with the cultural, administrative and economic differences around the world, and how they shape modern businesses. 

This module gives you the chance to undertake a substantial piece of relevant research in an area that interests you. Once the topic has been agreed with the course team, you will conduct extensive research, form adequate conclusions and showcase the skills you have learnt so far. 

The issues of ethics, social responsibility and sustainability in business have moved from the marginal to the mainstream during the last 40 years. With the impact of consumption running at 1.6 planet’s worth of resources each year, society is increasingly looking to develop a long-term, sustainable vision for the future that takes into account not only the

This module provides students with a thorough grounding in the techniques of business development needed to achieve organisational objectives. Whilst the module focuses primarily on the sales process within business to business manufacturing and retail contexts, it also explores business to consumer contexts. Employment in sales related careers within the business to business sector represents 8% of total UK employment – one of the UK’s largest sectors of employment and is forecast to grow by 12% by 2020.

The module seeks to address key issues confronting managers in a rapidly globalising 21st century. The fast changing global business environment and the dynamics of international shifts in economic power have led to an increased interest in responsiveness of organisations. As you graduate from university with your business management degree you will need to demonstrate a clear appreciation of the key issues of the day and the theoretical work that has attempted to explain them. The module seeks to equip you with ability to critically analyse case material and to engage in meaningful debate both aurally and in writing. The module will be delivered via lectures and seminars with opportunities for students to participate in discussions around selected issues of the day that have global significance, for example the position of women in senior management positions, regional groupings in a global economy, labour in an integrating world economy, and ethics and corporate social responsibility in international markets.

In today’s complex and highly dynamic global business environment, Managers are expected to possess and utilise the requisite skills and sound application of knowledge to meet set goals.

This module takes a practitioner based, blended learning approach towards embedding key Management and Leadership principles in the global context as well as Intercultural competency and a range of transferable employability skills. Consequently, it provides a progressive conduit for students to gain a broad understanding of global issues affecting managers today’s as well as preparing the students to be global managers of the future.